Say Goodbye to “Post and Pray”

The Art of Writing

Effective Job Postings
AN ONLINE JOB POSTING
IS MORE THAN JUST A
PLATFORM TO ADVERTISE
YOUR OPEN POSITIONS
IT’S ALSO A SALES OPPORTUNITY
Why?

The job is the product

Your candidate is the customer

You’re selling an opportunity

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HOW CAN YOU PREPARE
A BETTER SALES PITCH?
WRITE MORE EFFECTIVE
JOB POSTINGS
Here’s How

1 Clear Job Titles

2 Concise Job Descriptions

3 Compelling Company Story

4 Optimized Ads

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Clear Job Titles

www.recruiting.com
Clear Job Titles

Job seekers only spend 47 seconds scanning one page of search

results.

That means the opportunity to reach the best candidates before your
competitors happens within seconds.

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What can you do to win?

Be clear and concise

Use common terms your job seeker would use

Inefective Director of First Impressions

Effective: Administrative Assistant or Receptionist

Avoid keywork overload

Keep the length to around five words or less

Don’t use shortcuts

Avoid only using acronyms or abbreviations

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Concise Job
Descriptions

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Concise Job Descriptions

There’s a good chance your candidates will never read an enitre

job description.

That means you need to get to the critical parts of the job role
and you need to get there fast.

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How?

First - Summarize the role

Drill down to the most important job functions

Then - List job responsibilities

Choose the five most relevant daily tasks to highlight

Now - Make it easy to read

Use down-to-earth language and keep it short

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Compelling
Company Story

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Compelling Company Story

When a job seeker finds multiple postings for the same position,
they rely on the company description to choose what’s right for them.

That means you should use your company story to sell the job seeker
on why he or she should work for you instead of your competition.

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How?

Include a brief history of your company

List when and why you were founded

Detail what your company does

Who you serve and what products/services you offer

Share the size of your company

Through the numbers of employees, locations or clients

Incorporate your company’s ethos

Choose a writing style and words that match your culture
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Optimize Ads

www.recruiting.com
Optimize Ads

The most common starting point for job seekers is searching via a
search engine like Google or Yahoo.

That means it’s critical to understand how to optimize postings so they

have better placement in search results.

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How can you get searched and found?

Pay attention to keywords

Include common words or phrases job seekers use into the title & body
Location, location, location
Always include the city and state of your open position
Use search optimized URLs
Rely on postings that incorporate the actual job title into the URL
(e.g. http://phoenix.jobing.com/marketing-director/job/ - you can find URLs like these on Jobing.com)

Incorporate video
Videos are more likely than text pages to show up in search results

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Post Away!

www.recruiting.com
Post Away!

Follow these simple strategies next time you’re writing a new job
posting or revisiting an old one.

Simple tweaks can help boost your candidate response and

effectively entice the right candidates to apply to your open position.

www.recruiting.com
 NEED HELP
GETTING STARTED?
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Strategically segmented into cities, metro areas, and
states—to help job seekers find jobs close to home,
and help employers target the best candidates within
their local employment markets.
Visit us at Jobing.com/recruiting
 About

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companies compete for talent. info@recruiting.com

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