Strategic Sourcing

Principles for Designing

a Great Sourcing
Strategy
Assumptions
My Assumptions About You

 A wide-range of experiences

 Working in various capacities

 Expertise in recruitment and related

disciplines
 Various levels of professional ranks

 You could be teaching me…

Definition What is Sourcing?
The process of identifying
candidates for the
organization.
Definition
What is Strategic Sourcing?
Strategic sourcing is a standard and
formal process that incorporates on-
going analysis to evaluate the right mix
of tools and techniques to improve
candidate generation performance and
to reduce the total cost of recruiting
them.
 Strategic Sourcing Process
Benchmarking

Run
Analyze Analyze Identify Develop keywords queries/ Hand-off to
need Market Requirements Strategy strategies conduct recruiter
searches

Strategic Traditional
Sourcing Sourcing
 Run Pre-screen/
Analyze Analyze Identify Develop Keywords queries/do Hand-off to
needs Market Requirements Strategy strategies searches recruiter

Begin a planning process,

assessing requirements.
Define what
Identify each important concept,
focusing on the skill more so you are
than keywords
Research terms/synonyms and looking for.
tool selection, elaborating each
concept term, being aware of
information environment
structure & tool search options.
Tools
Wikipedia, webopedia, foldoc, acronymfinder
what you are
looking for.


The primary responsibilities of the EDA Analyst is development of design
processes, flows, and methodology and the corresponding development
and/or implementation of technical applications to effect FNC Product
Development with a focus on decreasing design cycle time, improving
quality, and reducing cost. Typical application areas for this position
include Verilog based RTL design, i.e. Synthesis, Simulation and
Verification, and includes interfaces to the systems that support product
lifecycle management, i.e. source code revision control, configuration
management, engineering change/release management, etc.

This EDA Analyst position is to provide ClearCase flow design,

development, implementation and support of the ClearCase design
environment in support of ASIC and FPGA engineers involved in product
design and development. ClearCase UCM is used to satisfy the work-in-
progress revision control and configuration management requirements of
the RTL and Verification engineers. The environment incorporates
commercial EDA tools that are used to capture and verify the design.
Automation is provided in perl and make to create a flow that supports
concurrent engineering in an efficient manner.
 Concept
Synonyms

OR Design (“Design automation” OR

automation
“Design flow” OR
“Integrated Circuit
OR Design flow Design)

OR Integrated
circuit design
The primary responsibilities of the EDA Analyst is development of design
processes, flows, and methodology and the corresponding development
and/or implementation of technical applications to effect FNC Product
Development with a focus on decreasing design cycle time, improving
quality, and reducing cost. Typical application areas for this position
include Verilog based RTL design, i.e. Synthesis, Simulation and
Verification, and includes interfaces to the systems that support product
lifecycle management, i.e. source code revision control, configuration
management, engineering change/release management, etc.

This EDA Analyst position is to provide ClearCase flow design,

development, implementation and support of the ClearCase design
environment in support of ASIC and FPGA engineers involved in product
design and development. ClearCase UCM is used to satisfy the work-in-
progress revision control and configuration management requirements of
the RTL and Verification engineers. The environment incorporates
commercial EDA tools that are used to capture and verify the design.
Automation is provided in perl and make to create a flow that supports
concurrent engineering in an efficient manner.
 Analyze Run
Analyze Identify Develop Keywords queries/do Hand-off to
needs Market Strategy strategies recruiter
Requirements searches

Think of possible companies that

would have the perfect candidate.
Define where
Create a target list of companies you
wish to penetrate. Be sure to include you are
physical address, phone number, and
website information. targeting.
Use research tools to find information
about an target companies. Search
within those companies for hidden
talent. Research candidates employed
by them.

Tools
Hoover’s, Business.com, linkedIN, zoominfo
I’ve included a sample spreadsheet I maintained as I reviewed resumes.

Thru every stage of your search maintain a lookout for companies may have
your candidate type within their organization. Make it a practice to kept a
listing of them as pictured below. These are possible targets as well.
Look thru any internal
applicant tracking
system, contact
database any or
professional network
you may have access to
for any names within
your target
organization.
 Identify Run
Analyze Analyze Develop Identify queries/do Hand-off to
needs Candidate Strategy keywords recruiter
Market searches

What does their world consist

of? What you know about the Define your
habits of the target candidate.
What magazines or journals do target’s habits.
they read? What conferences
might they attend? Who do they
talk to everyday? What are they
like? Anything else you view as
important and that you think I
have a need to know.

Tools
Google blog search, bloglines, rss, forums …
As you set up your search, don’t
forget to keep up with the
schools that possible candidates
may have come out of. Any
school that may offer that have
the type of degree your prospect
may have.

Make a list of all applicable

ones. Later on in your search
they may be useful to either
network with the professors or
to look for their alumni
associations.
Also don’t forget to
compile and maintain a
list of newsgroups,
discussion forums, or
blogs where prospective
candidates are likely to
congregate in.
 Run
Analyze Identify Analyze Develop Identify queries/do Hand-off to
needs Requirements Market Strategy keywords searches recruiter

So far we have focused on setting up

the research for our sourcing. We have
defined our prospect and area of focus
with various networking possibilities,
primarily through our internal
resources.
Now we are well positioned to make
some decisions. Passive vs. Active
sourcing channels, etc..

Where do we
Tools
Google, Altavista, live, exalead search?
 search engines...

 Have different coverage

 different search features
 different algorithms for sorting results

Compare search engines

http://ranking.thumbshots.com/

Note: only works in Internet Explorer

How do we Basic keyword
go about searches
our search? Advanced
search
techniques

Advanced
Search
commands
Quick Keyword search google
(keywords, intitle, inurl)
Yahoo
live
Advance search
(flips, x-rays) Altavista
yahoo
Advanced commands
Depth, within, before, after, like, anchor, soundslike, +, -, |, ~, ~~5, <, >,
applet, domain, host, image, link, text, title, url, path, or filetype
Altavista
Exalead
yahoo
 Run
Analyze Identify Analyze Develop Keywords queries/do Hand-off to
needs Requirements Market Strategy Strategies searches recruiter

search starts with one or just

a few keywords; as it How do
progresses additional
keywords are connected we search?
using appropriate Boolean
operators &/or attributes to
create blocks

Tools
Google, Altavista, live, exalead
The primary responsibilities of the EDA Analyst is development of design
processes, flows, and methodology and the corresponding development
and/or implementation of technical applications to effect FNC Product
Development with a focus on decreasing design cycle time, improving
quality, and reducing cost. Typical application areas for this position
include Verilog based RTL design, i.e. Synthesis, Simulation and
Verification, and includes interfaces to the systems that support product
lifecycle management, i.e. source code revision control, configuration
management, engineering change/release management, etc.

This EDA Analyst position is to provide ClearCase flow design,

development, implementation and support of the ClearCase design
environment in support of ASIC and FPGA engineers involved in product
design and development. ClearCase UCM is used to satisfy the work-in-
progress revision control and configuration management requirements of
the RTL and Verification engineers. The environment incorporates
commercial EDA tools that are used to capture and verify the design.
Automation is provided in perl and make to create a flow that supports
concurrent engineering in an efficient manner.
EDA = Electronic Design Automation
FNC = Fujitsu Network Communications
RTL = Register Transfer Level
ASIC = Application-Specific Integrated Circuit
FPGA = Field Programmable Gate Array
UCM = Unified change Management
VLSI
 Concept 1 Concept 2 Concept 3 Concept 4
Synonyms Softwares/ Related Other
tools concepts acronyms
OR

OR

OR
 Concept 1
Synonyms

OR Design (“Design automation” OR

automation
“Design flow” OR
“Integrated Circuit
OR Design flow Design)

OR Integrated
circuit design
Concept 2
Softwares/
tools
VHDL

(VHDL OR TRL OR
TRL
Verilog)

Verilog
Concept 3
Related
concepts
CM

UCM
(CM OR UCM OR SCM)

SCM
Concept 3
Related
concepts
FPGA

CPLD (FPGA OR CPLD OR

ASIC)

ASIC
 Concept 1 Concept 2 Concept 3 Concept 4
Synonyms Softwares/ Related Other
tools concepts acronyms
OR Design VHDL CM FPGA
automation

OR Design flow TRL UCM CPLD

OR Integrated Verilog SCM ASIC

circuit design
resume ("Design automation" OR "Design
flow“ OR EDA) (VHDL OR TRL OR
Verilog)(CM OR UCM OR VERILOG(Perl
OR ClearCase OR VLSI) -job -jobs -submit
-eoe
 Run
Analyze Identify Analyze Develop Identify queries/do Hand-off to
Requirements Market Strategy keywords searches recruiter

Next, let’s explore some simple

internet queries you can use to
further research our target
companies. The search

Tools
Google, Altavista, live, exalead
First, let’s try some simple
keyword searches. Lets
use the name of our target
company a phrase like “he
is” one of our job titles and
our target location for
starters.

The query should look

something like:

[Toyota “he is” project

engineer “Los Angeles,
CA”]
We can also try “flipping”
our target company. We can
build from the previous
query by just modifying it a
bit.

The query should now look

something like:

[linkdomain:www.toyota.co
m “he is” project engineer
“Los Angeles, IL]
We can also try “x-
raying” our target
company again by
simply modifying our
previous query a bit.

Try:
[host:toyota.com “he is”
software java]
Strategic Sourcing Strategy
Finding your way through the maze

Tool Structure
May use some Search Refined Search
Options, Advanced search
features or help Strategies
Reflection begins

Basic Search
Wildcard Use
Information Strategy including truncation
Environment Job Boards
Search
Including structure
Monster,
Keyword Options
and layout
Little or no distinction
careerbuilder, dice, & Search May include just the most
etc…
between internal Applicant
tracking system searches Process popular search engines
i.e. Google, live, yahoo
and open internet searches

Internal ATS
Limited few used
Synonyms
Logical Use of alternative terms
Operators or and even spell checking
Boolean
Use of terms like “and”
“or” and “not”
 Strategic Sourcing Strategy:
“finding a way through a maze”

 Planning process established

 Focus on the skill more than keywords
 Strong emphasis on terms/synonyms,
Database selection, & retrieving results
 Aware of Info. Environment structure &
tool search options.

 Use advanced search features

 Develop comfort with online searching
– reflect, see results and changing terms
– persist, consider alternatives, & persevere
 FINAL THOUGHTS
 Sourcing is a long term strategy
 Deliver a sourcing infrastructure
incrementally
 Think Strategically, act tactically
 Sourcing is a solution that is
– Highly Adaptable;
– Delivers Value
 Moises Lopez
The Sourcing Corner

972.639.2319 Cell
mlopez@sourcingcorner.com

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