• Keyword Research and Adwords (PPC, PPM etc)

• SEO – On and Off Page.

Each module is supported
by CASE STUDIES – citing
best examples of the
strategies adopted by the
companies in the past.
 Hello! QUALIFICATION

CERTIFICATIONS

www.avikbal.com
DESIGNER | DEVELOPER | MARKETER

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Keywords Research
 Why do keyword Research ?

Long tail keywords are more profitable as you will drive more targeted traffic & your chances of ranking
on the first page are higher.

• Semantic Keywords > Current trend. Based on context, user traits and user
behaviour.
Introduction to Keyword Research
Why is it important ? Purpose ? Process ? Tools ? How to ? Best Practices ?
Search Marketing Research Tools
Google AdWords Keyword Tool LSI Graph
Long Tail Pro Trellian Keyword Discovery Tool
SEMRUSH Hitwise Search Intelligence
Ahrefs comScore qSearch
Google Trends eBay Marketplace Research
Google Webmaster Central Good Keywords
http://www.keyword.io/ Wordtracker Free Keyword
Suggestion Tool
HOW TO DO KEYWORD RESEARCH
KEYWORD TYPES
Source: Hubspot Academy
Long Tail Keywords
What type of Keyword shall you choose ?
 LSI Keywords
LSI (latent semantic indexing) keywords

http://lsigraph.com/

Semantic SEO
Voice Search

Mobile Devices
 Read the Headers and
Meta Description.
You will find multiple
words of same
meaning.
Search query “pictures”
triggers results for
Location synonyms like
Based
“photos”, “images”,
“pixels” – All these are
contextual to the word
“pictures”
The Roadmap to your Keyword Selection
Check for keyword
suggestions.
They are shown on the basis
of search volume and interest

Check which websites are

ranking in the first page and
what keyword are they
targeting.
A source of keyword ideas.
Check what your
potential readers
want to know ?

What kind of
information are they
mostly looking for?

Which Questions are

getting more
impressions / Up
votes / responses
www.keyword.io
semrush
semrush
Check the Search trend for your finalised keywords

https://trends.google.co.in
Tools > Keyword Planner
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