How to

Search
Effective
Searching
on Internet
What to search?
Students usually search on internet for the following reasons:

1. Search for a question

(what are the marketing trends?)
(what are the HR functions)
(what is the business environment)

2. Search for a specific keyword/s

(Customer relations) (recruitment) or (PESTLE analysis)
Students usually search on internet for the following reasons:

3. Search for a specific topic

(Customer relations + advantages)

(Recruitment + external)
(business environment + economic)
Where to search?
 What are the Internet search tools
and services?
1. Ordinary Search engines
• www.google.com
2. Specialized search engines
Academic
• www.sciencedirect.com
• www.ssrn.com
Business
• www.businesscasestudies.co.uk

7
How to search?
Search engines

• Websites that are used to search the World Wide

Web and automatically index and store the
information in their database

• Examples
Google - http://www.google.com

9
How to use the search engine?

10
 Four Search Strategies

• Question
• Keyword
• Topic
 Searching for a question
• A question may be entered in the search field
of a search engine.
• www.ask.com (Ask Jeeves) is a search engine
that encourages the use of question searching

.com
 Searching on Keywords

• Enter an exact terms to search

• Use quotation marks to words linked together
“Customer relationship management”
• Common words are ignored (that, to, which, a,
the, …)
• Use + and – can be used to include or exclude
words (Customer + relationship – management)
• Determine the file format (doc, pdf, ppt….etc.)
 Boolean Searching for topics

Marketing Definitions

• Enter words connect with AND - it will include sites

where both words are found
• Uses: joining different keywords to form a topic
(ie. “marketing” AND “definitions”
 Advanced Searching
• Advanced search features are offered on
many engines by going to an “Advanced
Search” page and making selections

• This is effective in narrowing search returns to

a specific topic or phrase
Google Advanced Search
Academic Search engines

• Websites that are used to search special index and

store the information in their database

• Examples
www.sciencedirect.com
www.ssrn.com

16
How to use ScienceDirect
Effectively
Advanced Search
View Documents
•
Abstract, Article Outline,
Image/Table, References

•
Thank you