JOB POSTING
Recruitment and Selection
What is a Job Posting?
A job posting is also known as:
◦ Job Ad
◦ Job Advert
◦ Job Advertisement
◦ Job Announcement
◦ Employment ad
◦ Hiring Ad
◦ Recruitment Ad
What is a Job Posting?
It is an advertisement for an open job position. It’s
purpose is to inform potential job candidates about a
new opening and attract them to apply.
JOB DESCRIPTION VS JOB POSTING
A job description is an internal document
that explains a company’s job position. It
is written in a formal tone and it contains
all the details about the role you are
looking to fill.
JOB DESCRIPTION VS JOB POSTING
A job posting is an external
advertisement of your open job position
which purpose is to attract candidates. It
is written in an engaging tone and it
contains information not only about the
job position but also about your
company and the benefits you offer.
JOB DESCRIPTION VS JOB POSTING
A job description is akin to a legal document
outlining the responsibilities and duties of a
position. A job posting is the advertisement
“selling” the position to potential applicants.
The most effective job ads successfully brand
the company and sell the position.
TYPES OF JOB POSTING
◦Internal Job Posting
◦External Job Posting
TYPES OF JOB POSTING
Internal Job Posting
It is an open job that is generally posted on an
organization’s internal job board for employees
that currently work for the company.
TYPES OF JOB POSTING
External Job Posting
External job postings are postings that appear on
your public careers page. These are job postings
that are open to the public, meaning candidates
can apply to each of these jobs. Hiring entities
often post externally to locate talent that offers
fresh ideas or possesses skills not available in-
house.
What to include in a Job Posting?
A well-crafted job posting is essential to attracting
the highest volume of qualified applicants. Jobs
postings should clearly describe the available
position and detail the requirements for
consideration. Basic features of job postings
include:
What to include in a Job Posting?
A concise summary of the job, expectations of the
position and any other pertinent information
Information about the company and its work culture
Required years of work experience
Minimum education requirements or specialized
education requirements
Required Documents
Physical and/or mental requirements
Preferred method for applying to the position
Characteristics of an Effective Job Ad
The most effective job ads generally consist of the
following:
Creative job title
Relevant keywords for the position
A clear and detailed criteria for job success
A concise description of requirements with at least an
implicit explanation as to how they are relevant to the job
at hand.
A personal and relatable tone, rather than a more sterile,
or formal description
How to write a job posting that stands out?
Step #1: Job description
A job posting is based on a job description. That’s why
the first step in creating a job posting that stands out is
writing a clear job description.
How to write a job posting that stands out?
Step #2: Candidate persona
A candidate persona is a semi-fictional
representation of your ideal candidate. This
persona is formed by defining the
characteristics, skills, and traits that make up your
perfect hire. Creating personas help guide and
make your hiring process easier.
How to write a job posting that stands out?
Step #3: Job posting content
A great job posting provides answers to 5 basic questions:
What is the job?
Where is your job located?
Who is your ideal candidate?
Why would someone want to work for your company?
How can interested candidates apply?
JOB POSTING ANATOMY
1. Job title
Keep it clear, accurate and to the point.
Avoid unconventional and vague job titles.
2. Job location
This is one of the main criteria job seekers
use in job search, so be sure to mention it!
JOB POSTING ANATOMY
3. Job responsibilities
Cut the job responsibilities list form your job description
in half.
Keep it simple and stick to the basics.
4. Job qualifications
List only must-have qualifications related to
education, previous working experience,
technical and soft skills.
JOB POSTING ANATOMY
5. About your company and benefits
Briefly introduce your company and focus on the
benefits you offer.
Include information about the salary range, exciting
projects and perks.
6. Instructions on how to apply
Explain who, how and when should an
interested candidate contact.
JOB POSTING ANATOMY
Step #4: Customize your job posting
Now it’s time to use your imagination and put
yourself in your candidate persona’s shoes. Your
goal is to write a job posting that would attract that
specific type of person by utilizing your employer
branding strategy and showcasing your employee
value proposition.
How to write a job posting that stands out?
Step #4: Customize your job posting
Employer Branding
It is the process of managing and influencing your
reputation as an employer among job seekers, employees
and key stakeholders.
It encompasses all the organizations do to position their
organization as an employer of choice.
It is the organization’s reputation as an employer.
How to write a job posting that stands out?
Step #4: Customize your job posting
Employee Value Proposition (EVP)
It is the balance of the rewards and benefits that are
received by employees in return for their performance
at the workplace.
It is a set of associations and offerings provided by an
organization in return for the skills, capabilities and
experiences an employee brings to the organization.
How to write a job posting that stands out?
Step #4: Customize your job posting
Employee Value Proposition (EVP)
It is an employee-centered approach that is aligned
to existing, integrated workforce planning strategies.
It is a unique, relevant and compelling if it is to act as
a key driver of talent attraction, engagement and
retention.
Where should you publish your job posting?
Traditionally published in newspapers and other
print media, job postings are now more likely to be
posted (and searched by job seekers!) online.
The two most important and effective websites for
posting jobs are your company's career site, online
job boards and your company’s social media
career pages.
Where should you publish your job posting?
Traditionally published in newspapers and other
print media, job postings are now more likely to be
posted (and searched by job seekers!) online.
The two most important and effective websites for
posting jobs are your company's career site, online
job boards and your company’s social media
career pages.
Where should you publish your job posting?
An online job board is a website used by employers
to advertise their job vacancies to job seekers.
Employers are typically requested to pay a certain
fee in order to publish their job postings on these
websites. Examples are:
Indeed
Google for Jobs
JobStreets
Where should you publish your job posting?
Social media recruiting is the process of using social
media platforms, like LinkedIn, Twitter, Facebook,
and Instagram, to share job postings, network with
professionals, and research potential job
candidates.
Job Posting Promotion Through Referrals
Employee referral is a structured program that
companies and organizations use to find talented
people by asking their existing employees to
recommend candidates from their existing
networks.
HAPPY RECRUITMENT!
