Jesuselle Del Rosario
GAS 12 POSIEDON
SWOT ANALYSIS
McDonald’s
Strengths
 Global operations all over the world.
 Cultural diversity of foods provided
based on the location of the
restaurant.
 Food safety guidelines are strictly
adhered to.
 Excellent locations
Opportunities
 Advertising the capabilities of WiFi
Internet Services on branches.
 Expansion of business into newly
developed parts of the world.
 Being more responsive to the social
changes into healthier options.
Weaknesses
 Minimal concentration on providing
organic foods.
 Quality concerns due to franchised
operations.
 Focused on burgers and greasy fried
foods and not on healthier options for
their customers.
Threats
 Lawsuits for offering unhealthy foods
that have alleged addictive additives.
 Focus on healthier dieting by
customers.
 Down turn of economy affecting the
ability to eat out as much.