Assignment (Integrated) (I ; II and III) - (10+15+15) = 40 Marks

Programme : MBA - Master of Business Administration Trimester : V

Course : New Product Strategy Code : BMT6149
C2
Faculty : Dr. K. Hari Krishnan Slot(s) Class Nbr:
: CH2020213000001

Assignment (Integrated) (I ; II and III) - (10+15+15) = 40 Marks

 Select a Firm of your choice and a New Product launched by the firm, for
which Develop Scoring Model Factors for conducting Full Screen
Evaluation. And discuss on: The Launch Management System adopted
by the firm.

Last date for Submission: 20th December 2020

Submit Only through Moodle

Submit the Assignment in pdf file – Your Reg.No. should be the file Name, and
mention your Name and your Reg.No in the first page of the assignment - Top
Right corner.