List of Emotional Vs Intellectual Words https://web.archive.org/web/20181218011016/http://unionez.net/adsezin...

Your Comprehensive List of Emotional

Vs Intellectural Words!
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In order to write ad copy that triggers your readers internal

reactions, you must learn how to use emotional words. Since writing
ad copy is really just a play of words, why not use those words that
will trigger or excite something inside your reader that will make
him want to reaction to your ad!

Intellectual or technical words on the other hand may get your point
across but the effect is not the same. Therefore, as a general rule
replace intellectual words with emotional words and you'll sell more
because you'll trigger an emotional response.

The following list will help you to choose those words that will
create a reaction in your reader when reading your ad copy. This list
contains two columns of words. The first column show the emotional
word while the second shows the intellectual word that you should
avoid in your ad copy. Use this list when creating your ads and you
will be surprised at the results!

Intellectual Emotional
Word Word

accelerate speedup
accolade applause
additionally there's more
aid help
allow let
anecdote joke
anticipate expect
assault beat up
astute smart
at an end over
attractive good looking
avid eager
beneficial good for
challenge dare

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List of Emotional Vs Intellectual Words https://web.archive.org/web/20181218011016/http://unionez.net/adsezin...

circular round
combat fight
completed finished
concerned worried
concerning about
construct build
contact you write you
container bag, bottle, jar
courageous brave
damage, harm hurt
demise death
desire hope
difficult tough
diminutive small
dine eat
discern, perceive see
disclose explain
donate give
elderly old
exceptional marvelous
experiment test
facilitate ease
famished hungry
fatigued tired
fearful afraid
fidelity faithfulness
firearm,fire,ammunition gun, shoot,
for bullets
fortunate because
futile lucky
garment hopeless
gratification dress, suit
haste, hasten enjoyment
huge hurry
humorous, amusing giant
ill funny
immediately sick
inform right now
intelligent tell
I regret bright
is provided with I'm sorry
jesting has
large kidding
learn gig
manufacture find out
must make
needn't be has to
notion doesn't have to
nude be
observed ideal
obstinate naked
omit seen
perhaps stubborn
peril leave out
perspiration maybe
pharmaceuticals danger
pleased sweat
posterior medicine
preserve happy

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List of Emotional Vs Intellectual Words https://web.archive.org/web/20181218011016/http://unionez.net/adsezin...

rear
save
prevent
stop
purchase
buy
propitious
favorable
receive
get
request
asked for
reply
answer
return it
send it back
select
pick
service
take care of
should you decide
if you decide
soiled
dirty
solve
find the answer
steed
to
stodgy
horse
stomach
dull
strike
belly
subsequent to
hit
sufficient
since
superior to
enough
tardy
better than
terminate
late
tidings
end
utilize
news
wealthy
use
we would like to
rich
worldwide
we want to
youthful
in the world
young

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