BUSINESS

COMMUNICATION
COM: 402
 OBJECTIVES

• Barriers of communication

• Methods to overcome those barriers

Let’s Brainstorm
ACTIVITY #01
 Barriers
• Emotional
• Cultural
• Perceptive
• Physical
• Gender
• Language
• Interpersonal
By: Chris Smith
PHYSICAL BARRIERS
• Environment

• Distance

• Ignorance of Medium
CULTURAL BARRIERS
LANGUAGE BARRIERS

VIDEO: A MAN WENT TO MALTA

PERCEPTUAL BARRIERS

• Perceptual Filters

• Perceptual Cues
INTERPERSONAL BARRIERS

• Undesirability to Participate

• Undesirability to Explore
GENDER BARRIERS
According to Heather R. Huhman of Forbes, becoming aware of the following
generalizations may help you more effectively communicate at work:

• Women talk about other people. Men talk about tangible things like
business, sports, food and drinks.

• Women ask questions to gain an understanding. Men talk to give

information rather than asking questions.

• Women are more likely to talk to other women when a problem or conflict
arises. Men are often known for dealing with problems or issues internally

• Women focus on feelings, senses and meaning. They rely on their intuition
to find answers. Men focus on facts, reason and logic. They find answers by
analyzing and figuring things out.

• A disagreement between women affects many aspects of their relationship

and may take a long time to resolve. Men can argue or disagree and then
move on quickly from the conflict.
According to Heather R. Huhman of Forbes, becoming aware of the following
generalizations may help you more effectively communicate at work:

• Women talk about other people. Men talk about tangible things like
business, sports, food and drinks.

• Women ask questions to gain an understanding. Men talk to give

information rather than asking questions.

• Women are more likely to talk to other women when a problem or conflict
arises. Men are often known for dealing with problems or issues internally

• Women focus on feelings, senses and meaning. They rely on their intuition
to find answers. Men focus on facts, reason and logic. They find answers by
analyzing and figuring things out.

• A disagreement between women affects many aspects of their relationship

and may take a long time to resolve. Men can argue or disagree and then
move on quickly from the conflict.
Emotional BARRIERS
• Anger

• Pride

• Anxiousness
 To overcome these
barriers we can practice
7Cs of Communication
7Cs of Effective Communication
• Clarity
• Conciseness
• Correctness
• Concreteness
• Completeness
• Consideration
• Courtesy
- After our perusal of pertinent data, the conclusion is that a
lucrative market exists for the subject property.

- The data we studied show that your property is profitable

and in high demand

- After planting 10,000 plants, a deer came into our

botanist’s farm and crushed it.

- After our botanist had planted 10,000 plants, the deer

came into the farm and crushed them.
 Clarity
• Precise and concrete message
• Familiar words
• Words with sense of appropriateness for the
reader
• Average sentence length – 17 to 20 words
• Just 1 main idea
• Main idea in the beginning of the sentence
- There are four rules that should be observed.
- Four rules should be observed.

- She bought executive type desks

- She bought desks that are of executive type.

- We hereby wish to let you know that our company is

pleased with the confidence that you have shown.

- Our company is pleased by your confidence.

 Conciseness
• Stick to the purpose ONLY!
• Eliminate obvious information
• Eliminate wordy expressions
• Limit the use of passive voice
• Omit empty phrases
• Avoid unnecessary repetition
• Don’t over do politeness
 Correctness
• Use of appropriate language

• Check accuracy of figures

• Acceptable writing mechanics

- The function of this office is the collection of payments and
compilation of statements.
- The office collects payments and compiles statements

- The test was administered by the professors.

- Professors administered the test.

 Concreteness
• Precision in using facts and figures

• Action words into verbs not nouns

• Active Voice more than Passive Voice

• Use of Vivid and Image building words

 Completeness
Just remember to answer 5 Ws:
• Who?
• What?
• When?
• Where?
• Why?
 Consideration
• See your material from readers’ point of view

• ‘You’ & ‘We’ more than ‘I’

• Show the readers benefits without lying

• Consciously use positive words

 Courtesy
• Sincere-you-attitude

• Tactful Statement

• Cautious while being humorous

• Avoid use of discriminatory language

My First Advertisement
ACTIVITY #02
 THANK YOU!
Email Address: toobakamil132@gmail.com