MEASI ACADEMY OF ARCHITECTURE

ARCHITECTURAL THESIS 2020-2021

​ ​ABDUR RAHMAN.N
311316251003

PROJECT PROPOSAL ​LIVE

MICE HUB - MEGA INTERNATIONAL CONVENTION CENTER

INTRODUCTION
● Amaravati, the new capital city of the State of Andhra Pradesh, is a
greenfield city being developed on 217.23 sq. km area of land along the
banks of river Krishna with a population of 3.5 million by 2050.
● The APCRDA has initiated the development of a State-of-the-Art MICE
HUB comprising a Mega International Convention Centre along with
other allied facilities including Exhibition Centre, Hotels,
Multi-entertainment, Retail and Commercial.

AIM
● Designing the MICE HUB as it should enrich the both cultural and
economic prospects of the city.
● Designing the convention Centre to international standards so that it
can attract the people from other countries to increase the economic
growth of the city.
● Creating viewpoints at the convention centre to get the great view of
Krishna river.
● Designing a world class meeting place, public gathering place.

OBJECTIVE
● To generate a vocabulary and design temperament of the project for
architectural expression that will reflect the urban character of that
place.
● To promote a platform for interaction between various sections of
society. This would lead to better understanding of each other’s trade
and spread awareness among the people that is the need of the hour.
● To study the urban context of the site and surrounding and mark
distinctions wherever required.
● The main objective of designing a convention centre is to help
organizations hire on a temporary basis a few common facilities like
 auditoriums, seminar halls, lecture rooms, convention halls,
commercial/retail space etc., simultaneously in the same premise.

SCOPE
● It’ll create possibilities of origin of a business centre at Amaravati.
Comprehensive socio-cultural and business activities to people.
● It’ll act as a riverfront development structure
● The MICE HUB will create the possibilities of investment of multinational
Companies in Amaravati.

THRUST AREA
● Understanding the relationship between open spaces and the built form.
● Understanding the massing elements and international style of
architecture.
● Understanding Sustainable architecture and planning.

LIMITATIONS
Phase-1 ​of the Core MICE Hub Facility shall comprise:
(a) ​Mega International Convention Centre: ​Convention Centre with Main
Hall with ceiling of minimum 15 feet high; to accommodate minimum ​6000
Pax ​in theatre-style seating
(i) ​Foyer area​ (including reception area, registration area, lounge area,
aggregation area, break area etc.) commensurate to convention centre
capacity.
(ii) Smaller Meeting halls of different sizes: 30 Pax to 400 Pax or more (number
and capacity optional)
(iii) ​Board Rooms​ of different sizes – 10 Pax to 30 Pax (number and capacity
optional)
(iv) ​VIP Lounges​ and ​VVIP Lounges​ of different sizes (number and capacity
optional)
(v) ​Ballroom and Banquet Halls​ (with pre-reception area) of adequate
sizes (number and capacity optional).
(vi) Adequate space for minimum ​50 stalls​ of minimum size of 3m x3m in high
footfall area. This could be a temporary or permanent facility.
(vii) Any other complementary facility as deemed fit to the requirement of
MICE industry.
(b) ​Exhibition Halls (Multipurpose, Air conditioned) ​with minimum of ​9000
sqm ​net carpet area for exhibition (including circulation) on aggregate
basis.
(c) ​Open paved facility of minimum 5000 sqm carpet area on aggregate
basis for ​holding exhibitions and events in open space.
(d) ​A Hotel of 5 Star ​or above category with a minimum ​250 keys​.
SITE LOCATION

● The site is located at the banks of the Krishna river.

● The site is lying on c6 zone which is commercial business district zone
in the detailed
● master plan of Amaravati.
● The total site area is 42 acres, site allocated for phase I – 22 acres.

https://economictimes.indiatimes.com/news/politics-and-nation/how-andhra-pradesh-plans-to-make-its-new-capital-a
maravati-a-world-class-city/articleshow/58767503.cms

https://blog.avenue.in/2017/08/08/crda-mice-hub-amaravati-tenders/
 Site-c6 zone as per the master plan Site image took from the satellite

https://affordablehousing.live/amaravati-master-plan-2050.html

CASE STUDY

1.International conventional centre ,Jeju ,Korea

2.Vancouver convention centre Canada
3.Qatar national convention centre

RESOURCE PERSONS

● Ar.VENKAT (SENSCAPE ARCHITECTS)

● Ar.JAYSHREE(AVS ARCHITECTS & PARTNERS)
● Ar.DIWAKAR
● SPECS CONSULTING CIVIL ENGINEERS (BANGLORE)

OUTCOME/CONCLUSION

● The implementation of the international convention centre will create a

business zone at Amravati.
● The convention Centre will increase the economic growth of the capital
city.

_________________________________________________________________________
 MEASI ACADEMY OF ARCHITECTURE

ARCHITECTURAL THESIS 2020-2021

​ ​ABDUR RAHMAN.N
311316251003

PROJECT PROPOSAL ​HYPOTHETICAL

URBAN HAAT AND ENTERTAINMENT CENTER

INTRODUCTION
● These centres combine shopping and recreation with entertainment to
form an overall experience.
● A Permanent Market that promotes the craft , food and cultural activities
of a place.
● The concept of urban haat is to provide space for artisan and craftsmen
of india exhibit and sell their handicrafts, therefore cutting the middle
agencies.
● Urban Entertainment Centre(UEC)can be defined as family-oriented
entertainment destinations that allows people of different age groups
and regions to come together and provides them recreational facilities.
● Retail needs entertainment​ to draw people in and ​entertainment
needs retail​ to support the overall operation.
● The goal of an urban entertainment centre is to create tax revenue,or to
sell food,merchandise,for the visitor to override concepts to have fun.

DESIGN TYPOLOGY

​COMMERCIAL AND RECREATIONAL

AIM

● To design a cultural hub to promote local handicrafts and culture of the

place and its adjoining areas through the sale of Artefacts, garments,
accessories etc
● To create a UEC where a family or group of people can spend their
leisure time at a place.
 ● The purpose is to create a social gathering space for the society to have
an interactive time rather than having gazettes oriented time.

OBJECTIVE

● To develop the relationship between commercial and recreational

places.
● To design a Urban haat and entertainment center for the young
generation as well as other age groups.
● To create an appropriate user movement
● The main objective is to encourage the artisan families and other
talented to get engaged in economic activities by employing modern
tools.

SCOPE

● To enable artisans engaged in traditional arts and crafts with required

skills and or enhancing existing skills and further provide backward and
forward linkages.
● Establishment of a platform to accomplish goals of social interactions.
● Designing something more appropriate that can better serve for all
types of people.
● Producing something more interactive and a better platform for the retail
market to serve society.
● To Improves Mental And Physical Health and Improves the Quality of
Life.

THRUST AREA

● Understanding the relationship between open spaces and the built form.
● To design structures that are climate responsive and energy efficient.
● To design structures using local materials.

REQUIREMENTS

● KIOSKS
● EXHIBITION HALL
● ADMINISTRATION BLOCK
● RESTING ROOMS
● OPEN PLATFORM SHOPS
● MEDICAL ROOM
● CLUBHOUSE
● GAMING BLOCK
● RECREATIONAL SPACE
 ● THE ROAD SHOW
● GO KARTING
● PERFORMANCE SPACE
● PUBLIC PLAZA
● SCREENING
● PARTY LOUNGE
● RESTAURANTS
● LANDSCAPING
● PARKINGS

CASE STUDIES
● DILLI HAAT,Janakpuri,Delhi.
Designed by ArchohmConsults –Mr.SourabhGupta.
● DILLI HAAT,I.N.A Market,Delhi.
Designed by Design Associates –Mr.Pradeep Sachdeva.
● Durgapur HAAT, Durgapur,WestBengal.
Designed by A+R Architects

BOOK STUDY
● Cultural Heritage of Kerala -A SreedharaMenon.
● Building for the Arts: The strategic design of cultural facilities
Ana kolendo & Peter Frumkin.
● Better streets,better cities : A guide to street design in Urban
india.

SITE LOCATION

● Willingdon island , KOCHI

● SITE AREA -10ACER

https://www.google.com/maps/place/Willingdon+Island/@9.9283022,76.2897631,18z/data=!4m5!3m4!1s0x3b0
86d717e8a04af:0x38d861edb4c9c90a!8m2!3d9.9363889!4d76.2538889?hl=en-GB
 ● Marine drive , KOCHI
● SITE AREA -10ACER

https://www.google.com/maps/place/Marine+Drive,+Kochi,+Kerala/@9.9920007,76.2712136,17z/data=!4m5!3m4!1s
0x3b080d537fca8aad:0x7718d3ac5b6c03ea!8m2!3d9.9771685!4d76.2773228

RESOURCE PERSONS

● Ar.VENKAT (SENSCAPE ARCHITECTS)

● Ar.JAYSHREE(AVS ARCHITECTS & PARTNERS)
 MEASI ACADEMY OF ARCHITECTURE

ARCHITECTURAL THESIS 2020-2021

​ ​ABDUR RAHMAN.N
311316251003

PROJECT PROPOSAL ​LIVE

GATED COMMUNITY
LOCATION : MARAIMALAI NAGAR

INTRODUCTION
● In its modern form, a gated community (or walled community) is a form
of residential community or housing estate containing strictly controlled
entranceIn its modern form, a gated community (or walled community)
is a form of resides for pedestrians,bicycles and automobiles and often
characterised by a closed perimeter of walls and fences.
● Gated communities usually consist of small residential streets and
include various shared amenities.
● For similar communities this may be only a park or other common area.
● For larger communities, it may be possible for residents to stay within
the community for most daily activities.
● Gated communities are a type of common interest development, but are
distinct from intentional communities.

AIM

● To create an integrated community which is interactive, barrier

free,secured, climate responsive, innovative and peaceful.
● To use modern advancement of passive energy techniques in design.
● To design a community where they can ​Work | Live | Play​.

SCOPE

● Adopting techniques to blend commercial, recreational and institutional

areas making it “Self – Contained Development”
● Design in harmony with nature.
● Understanding the concept of affordability and design.
 ● Adopting Barrier – Free Techniques

OBJECTIVE

● To create affordable residences for all income groups.

● Improve standard of living by providing amenities like, SwimmingPools,
Gyms, Play Areas, Parks, Community spaces, Meditation Centres, Club
House etc
● Providing a variety of houses like 2BHK, 3HK, 4BHK and Independent
Villas to serve different income groups.

THRUST AREA

● Energy Efficiency
● Materials and Technological Innovations
● Understanding Sustainable architecture and planning.

SOURCE
http://www.cmdachennai.gov.in/maraimalai_nagar.html
REQUIREMENTS

● Residential Building
● Commercial Centres
● Recreation And Sports Facilities
● Library
● Gymnasium
● Meditation Centre
● Day Care
● Clinic
● Outdoor play area
● Parks
● Pedestrian Walkways, Cycle, and Jogging Tracks

SITE DETAILS

https://www.slideshare.net/GeevaChandana/gated-community-thesis

​EXISTING SITE
CASE STUDIES
● WindMills of Your Mind, Whitefield, Bangalore
● Akshaya Metropolis, Maraimalai Nagar, Chennai
● SOMA Masterplan, Bangalore
● Kanchanjunga Apartments, Mumbai

RESOURCE PERSONS

● Ar. Diwakar
● Ar.VENKAT (SENSCAPE ARCHITECTS)
● Ar.JAYSHREE(AVS ARCHITECTS & PARTNERS)