SDJKBJFVJBFJFJFB JSDBVJ JDSBVJF JSDVJBSDF

Unit 1: Welcome
Introduction to SAP S/4HANA
Bernd Leukert is a member of the Executive Board and the Global

Managing Board of SAP with global responsibility for development
and delivery of all products across SAP’s product portfolio including
applications, analytics, cloud, database and technology, and
mobile. Leukert is also responsible for leading the design and end-
user experience for SAP.
Leukert was appointed to the Executive Board of SAP SE in May

2014. Since 2013, he has been a member of the Global Managing
Board of SAP SE. He has been a member of the senior leadership
team since 2008.
Bernd Leukert
Bernd Leukert joined SAP in 1994 and has held various Member of the Global Executive Board
management positions in application development, technology Products & Innovation
development, software engineering, and process governance.
© 2015 SAP SE or an SAP affiliate company. All rights reserved. Public 2

Point of View
With SAP S/4HANA we are able to
 Re-think the boundaries and definition of “enterprise

software” in a digital world.
 Converge ubiquitous connectivity combined with

decreasing bandwidth costs and touch UI on mobile
devices, cloud computing, in-memory technology,
Internet of Things (IoT), and big data.
 Create unique opportunities to not only run the day- Bernd Leukert
to-day business in real-time with industry best Member of the Global Executive Board
practices but also to reinvent business models and Products & Innovation
drive new revenues

Market Background
Markus Schwarz is responsible for the solution management and

go-to market coordination of SAP’s next generation business suite
SAP S/4HANA.
Having launched several new solutions in his tenure with SAP, he

brings a broad experience in tailoring the solution, sales, services,
and ecosystem approaches to the needs of SAP’s clients with
regards to adoption and value realization.
In his role, he is committed to execute SAP’s Run Simple strategy

by helping customers to re-imagine business models and business
processes as well as their business decisions leveraging the Markus Schwarz
breakthrough innovations of SAP S/4HANA. SVP & General Manager SAP S/4HANA
Global Customer Operations

Point of View
SAP S/4HANA is where SAP‘s Run Simple strategy

materializes in the core product offering, which is the
business suite:
 Dramatic simplification of core applications to enable

business model and process innovation
 Simplification of system landscapes and data

footprint for lower TCO
 Simplification of user and system interaction and Markus Schwarz

provisioning an integrated user experience, on SVP & General Manager SAP S/4HANA
premise and in the cloud Global Customer Operations

Innovation & Simplification
Dr. Wieland Schreiner is Executive Vice President at SAP and sets

the direction to steer innovation and delivery of SAP Business Suite
4 SAP HANA.
In October 2014, Dr. Wieland Schreiner was appointed to the

Global Executive Team. Since 2012 he has been the Senior Vice
President and Chief Product Owner for SAP Business Suite
powered by HANA. He has been a member of the senior leadership
team since 2011.
Dr. Wieland Schreiner joined SAP in 1997 after being a Consulting

Director for the process industry at IDS Prof. Scheer. Since then he Wieland Schreiner
has held various responsibilities and management positions in EVP & Chief Product Owner SAP S/4HANA
application development, software engineering, small & medium Products & Innovation
business, and process governance

Point of View
SAP S/4HANA is the great simplifier to run the perfect

enterprise
 It is natively built on SAP HANA, leveraging it´s

capabilities best: text mining, prediction, simulation
& decision support
 It creates unique opportunities to dramatically

simplify the data model: no aggregates, no indices,
no redundancies
Wieland Schreiner
 It is designed for the end user, offering FIORI user EVP & Chief Product Owner SAP S/4HANA
interfaces, embedded with exception driven analytics Products & Innovation
and automated decision proposals

Simple Finance as the Frontrunner of S/4HANA
Jens Krueger heads the LoB Finance overseeing a global

development organization that is dedicated to deliver SAP
Simple Finance in the Cloud powered by SAP HANA. In
addition, he co-heads the SAP Innovation Center Potsdam.
In his role, Jens is committed to driving the success of Simple

Finance as the frontrunner of S/4HANA whilst leveraging the
principles of Design Thinking in order to develop innovative
SAP Finance solutions in close collaboration with customers
and partners.
Jens Krüger
SVP, Head of LoB Finance and
SAP Innovation Center
Products & Innovation

Simple Finance as the Frontrunner of S/4HANA
SAP Simple Finance as the frontrunner of SAP S/4HANA
 provides instant financial insight with highest flexibility
 demonstrates the paradigms underlying S/4HANA, most

importantly, the simplification
 offers accelerated and simplified processes, based on a

simple data model following the principle of a single source
of truth, all with a simple and intuitive user experience
 provides functionality that is comparable to the well-known

scope of SAP ERP Financials in a non-disruptive manner. Jens Krüger
SVP, Head of LoB Finance and
SAP Innovation Center

Roadmapping and the next steps to SAP S/4HANA
Rudolf Hois focuses on building the next generation business suite

SAP S/4HANA. Spanning from portfolio definition to delivery
programs and customer care, focus is laid on SAP S/4HANA as a
new differentiating solution beyond features and functions only.
His long experience of working with customers and partners is the

foundation for his focus on ease of deployment. The easier SAP
S/4HANA will be reachable for installed base customers, the faster
they will migrate to SAP S/4HANA and thus drive scale in adoption.
In his role, Rudolf is committed to supporting the company’s SAP

S/4HANA strategy, focusing closely on the customer experience Rudolf Hois
when adopting SAP S/4HANA. VP Innovation Delivery SAP S/4HANA

Point of View
Our focus with SAP S/4HANA is:
 deliver public cloud, managed cloud and on-premise

solutions for lines of business in industries
 combine our latest innovations: in-memory platform,

user experience, and the global cloud
 Achieve a non-disruptive adoption path for installed

base customers
Rudolf Hois
VP Innovation Delivery SAP S/4HANA

Start now, a project cloud approach to get proof fast
Steffen von Berg is leading the newly designed customer

engagement area within Cloud Delivery & Service at SAP SE.
In his role, Steffen drives successfully the customer engagement

throughout the entire post-sale lifecycle of all cloud customers end-
to-end including portfolio and solution management , pricing, and
customer engagement. The target of his team is to ensure
customer delight with SAP cloud solutions.
Focusing on collaboration with customers, Steffen is committed to

ensure operational excellence and to enlarge SAP´s success by
driving the strategic direction of the company towards a cloud Steffen von Berg
provider with excellent service. Global Head of Customer Engagement for
Cloud Delivery & Services
Scale Quality & Support

Point of View
 To help customers to move to the cloud in a simple

way
 To avoid unnecessary pre-investments in hardware

and services
 To get a fast proof of the unbelievable advantages of

a simplified and very fast business suite
Steffen von Berg
 To give customer the choice to drive their own Global Head of Customer Engagement for
landscape or to use the SAP cloud Cloud Delivery & Services
Scale Quality & Support

SAP S/4HANA fueling the Digital Transformation
Sven Denecken assesses customer and market requirements and

supports SAP’s cloud strategy. Through co-innovation projects he
uncovers key trends and establishes best practices in the
application of new technologies.
His long experience of working with customers, partners, and the

SAP field organization enables him to bring client issues into the
solution development process, thereby ensuring that our software
solutions address customer needs and help them gain competitive
advantage.
In his role, Sven is committed to supporting the company’s cloud

strategy, aligning it closely with the SAP ecosystem and building Sven Denecken
sustainable business relationships.
GVP Strategy & Co-Innovation
SAP S/4HANA

Point of View
 help customers run simple and drive business value

in a digital and networked world
 deliver public cloud, managed cloud and on-premise

solutions for lines of business in industries
 combine our latest innovations: in-memory platform,

user experience, and the global cloud
 Define innovations collaboratively through co- Sven Denecken

innovation
GVP Strategy & Co-Innovation
SAP S/4HANA

Discover
Homepage: sap.com/S4HANA
Next openSAP course: SAP Business Suite 4 SAP HANA Deep Dive
Thank you
Contact information:
open@sap.com
© 2015 SAP SE or an SAP affiliate company. All rights reserved.
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Unit 2: Introduction to SAP S/4HANA
OPEN INNOVATIVE CONNECTED
PLATFORM APPLICATIONS NETWORK
BREAKTHROUGH
HANA
SAP S/4HANA
Simplified Data Model Completely Fiori Guided Configuration
Cloud and On Premise

SAP S/4HANA – unique value for business
Reimagined Reimagined
Business Models Business Decisions
Simplicity to connect to people, Simplicity to get any insight on
devices, business networks any data from anywhere
S/4
Reimagined
HANA
Business Processes
No more complex collaboration – Simplicity to focus on the essential tasks No more manual consolidation – all decisions
all business connected and change business processes on the fly and at the highest level of granularity
No more batch – all processes in real time

SAP S/4HANA – simple journey
Modifications
Back to standard HCP HCP
ERP S4HANA Extensions S4HANA Extensions

Cloud
Simplification
Any DB
Standard Cloud start HCP
S4HANA Extensions
On Premise
The Perfect
Integrated Enterprise
SAP SAP
Transportation Warehouse
Mgmt. Mgmt.
Thank you
open@sap.com

Unit 3: Market Background
Market Background
SAP HANA – the great simplifier of enterprise software
SAP Business SAP Business SAP Simple

SAP HANA Warehouse Suite powered Finance powered
powered by SAP HANA by SAP HANA
by SAP HANA
 in-memory  real-time analysis  real-time business  instant financial insight

platform  OLAP & OLTP together  no aggregates
 real-time reporting
 SAP HANA Enterprise  single source of truth
 simplified data model
Cloud for Suite on HANA
 new user experience
 advanced processing
 choice of deployment
 multi-tenancy
2011 2012 2013 2014 2015 >

Market Background
SAP S/4HANA – unique value for business
Business Models Business Decisions
Simplicity to connect to people, Simplicity to get any insight on
devices, business networks any data from anywhere
S/4
HANA
Reimagined
Business Processes
No more complex collaboration – Simplicity to focus on the essential tasks No more manual consolidation – all decisions
all business connected and change business processes on the fly and at the highest level of granularity
No more batch – all processes in real time

Market Background
SAP S/4HANA – unique value for IT and users
User Experience Data Models
Simplicity to get the job done on Simplicity to reduce data footprint
any device with SAP Fiori UX and with in-memory technology – no indices,
interactive graphics no aggregates, no redundancies
Reimagined HANA
System Configuration
Simplicity to configure the system
Function oriented Role oriented with guided configuration Traditional databases In-memory platform
Guided configuration

Market Background
Customer journey to SAP S/4HANA – 3 situations, 3 deployment options
Choice of deployment
Starting point A
New
customer On Premise Cloud Hybrid
deploy new installation up and running with best
practices in two days
Starting point B
SAP Business Suite

on anyDB customer On Premise Cloud Hybrid
upgrade to latest EHP, migrate database to transfer data to the cloud
SAP HANA, deploy exchange innovation Supported by predefined
migration, system conversion in
the cloud and deployment
Starting point C packages from partners and SAP
SAP Business Suite
powered by SAP On Premise Cloud Hybrid
HANA customer deploy exchange innovation transfer data to the cloud
Innovation without disruption

Discover
Thank you
open@sap.com

Unit 4: Innovation & Simplification
SAP HANA REAL-TIME &
SIMPLIFIED
SAP FIORI

Text Mining Analytics & Prediction Simulation Decision Support





Compression Column Any attribute OLAP + OLTP
store as an index together
Traditional DB on HANA
593 GB
118.6 GB

SAP Finance with aggregates and indices SAP Logistics with aggregates and indices
BKPF BSEG BSEG BSEG BSIS BSIS BSIK BSET MSEG

MSEG Master
MARC MSTB MSKU MSSQ MSSA MSKA
New Data
LFC1 GLT0 GLT0 GLT0 COBK COEP COSP MKPF MARD MSTQ MSPR MSTE MSLB MCHB
MSTQH MSLBH MSTEH MSKUH MARCH MSPRH MKOLH
MSTBH MSSQH MSSAH MSKAH MCHBH MARDH MKOL
Traditional DB on HANA
593 GB
118.6 GB

SAP Simple Finance SAP Simple Logistics
BKPF BSEG BSEG BSEG MSEG

MSEG Master
MARC
New Data
Traditional DB on HANA S/4HANA
593 GB
118.6 GB
42.4 GB

Traditional DB on HANA S/4HANA Actual
593 GB
118.6 GB
42.4 GB
8.4 GB

Analytics
Text
Mining

Simulation
Decision
Support

Simulation
Decision
Support

SAP S/4 HANA
On-Premise
Managed Public
S/4HANA Cloud Cloud
NW HCP NW HCP NW HCP
SAP HANA SAP HANA SAP HANA

Discover
Next openSAP course: SAP Business Suite 4 SAP HANA Deep Dive
Thank you
open@sap.com

Unit 5: Simple Finance as Frontrunner
Thank you
open@sap.com

Unit 6: Roadmapping and the
next steps to SAP S/4HANA
SAP’s Next Big Thing
ERP
R/3
R/2
1979 1992 2004 2015

© 2015 SAP SE or an SAP affiliate company. All rights reserved. 2
SAP Business Suite 4 SAP HANA (SAP S/4HANA)
Simplified Data Model
BKPF BSEG BSEG BSEG BSIS BSIS BSIK BSET LFC1 GLT0 GLT0 GLT0 COBK COEP COSP
inserts updates
SAP Finance with aggregates and indices 10 5

SAP Simple Finance 4 0
Cloud and On Premise

Avoid Redundancy - non disruptive with equally named views for
previous total/index tables
GLT0, KNC1
FAGLBSIS, Index Tables
KNC3, LFC1 FAGLFLEXT
FAGLBSAS BSXX (6)
LFC3
Classic GL +
Legacy Data OPS Delta (3)
NewGL Delta
Classic GL + Classic GL +
Equally NewGL Index NewGL Totals
OPS Index OPS Totals
Named Views Views (2) View
Views (7) Views (5)
Document BSEG_ADD BKPF BSEG FAGLFLEXA

Header + Line Items
Doc Header + Line Items
The basis tables BKPF, BSEG/BSEG_ADD and FAGLFLEXA remain almost unchanged.
Index and totals tables have been replaced with compatibility views (aka equally named views). These
views have the same name as the original tables, contain the same fields and shall allow for a smooth
transition to the new data model in the standard as well as in the partner and customer coding.
How SAP keeps the migration non disruptive
SAP ERP Business Suite Simple Finance

Finance on SAP HANA
Client Client Client
SAP Business Suite SAP Business Suite ERP Business Suite
Apps
Apps
EhP 7
BW
EhP 7
BW
Finance Finance incl.
Accelerators Smart Financials …
SAP HANA DB
AnyDB SAP HANA DB
Any DB Based on InMemory Technology (e.g. HANA)

The road to S/4HANA for customers
3 simple steps
1st step: Technical Upgrade to latest release for existing customers
2nd step: train users on new user experience -> thanks to SAP Fiori: role based, intuitive, minimal training required
3rd step: Enablement of Digital transformation and deliver on the promise of RunSimple
Migration & upgrade Paths
SAP
Business Suite SAP SAP SAP
AnyDB SAP on HANA S/4HANA S/4HANA S/4HANA
On-Premise On-Premise On-Premise Managed Cloud Public Cloud
UPGRADE / DB MIGRATION “UPGRADE-LIKE” MIGRATION
Suite 7  Suite on HANA Suite 7  S/4HANA on-Premise any product  S/4 Cloud
• 1-time DB Migration • 1-step upgrade to S/4HANA • Automated Migration of Business Data and Master Data
• (ideally) review of custom code • 1-time Migration Report to activate innovations (AIM) • Pre-defined migration packages with various Industry
• 1-step upgrade to SoH (EHP7) and LOB solutions that bundle software, services
DB EHP Add-On AIM (including pre-engineered RDS packages for integration
today and configuration) and content
tomorrow
SAP LABS PREVIEW

Thank you
open@sap.com
© 2015 SAP SE or an SAP affiliate company. All rights reserved. Internal 8

Unit 7: Start now, a project cloud
approach to get proof fast
SAP HANA Enterprise Cloud
Customer adoption
of HEC customers Customers Span Multiple Industries

run SAP Business
210 58%
Suite powered by
SAP HANA
SAP HEC*
customers…
42% include
SAP BW and SAP BI
Top results achieved
71.4% 99.4% 3months

Faster overnight batch processing Faster generation of key reports Implementation time, including changes to the
(from 7 hours to 2 hours) (ex. 343.6 to 1.8 seconds and 1020 to 10.2 seconds) existing environment such as query
maintenance and sat volume adjustment
* SAP HANA Enterprise Cloud (SAP HEC); SAP Business Warehouse (SAP BW); SAP Business Intelligence (SAP BI); SAP Business Planning & Consolidation (SAP BPC)

SIMPLE JOURNEY
Innovation
Modifications
PUSH
Back to standard HCP HCP
ERP S/4HANA Extensions S/4HANA Extensions

Cloud
Simplification
Any DB
MIGRATION Cloud
Standard any product  S/4 Cloud
HCP
• Automated Migration of Business Data and Master Data start S/4HANA Extensions
• Pre-defined migration packages with various Industry
and LOB solutions that bundle software, services On Premise
(including pre-engineered RDS packages for integration
and configuration) and content
SAP LABS PREVIEW

SAP Cloud Start powered by SAP HANA, Start simple.
• Fast availability without risks

• Migration of existing solution to the new environment
easily
• No HANA knowledge necessary – SAP will take care
• Experience simple Finance and other HANA related
Benefits
• Use Cloud Start as project platform and decide later
upon on premise or managed private cloud

Thank you
open@sap.com

Unit 8: SAP S/4HANA fueling
the Digital Transformation
Radical Simplification Is Needed to Unlock the Potential
Drive business
28% innovation
Drive business
innovation
Keep the Consumption

72% lights on For immediate business impact
User Experience
Engage front line employees/customers Keep the
IT Environment lights on
Collapse redundant infrastructure layers
Forrester IT Survey, 2013
70% 50% 40% 90%

say complexity is are unsure who worry whether say business
increasing costs is accountable their organization is growing
Bain 2005 Survey Economist 2010 can keep pace more complex
McKinsey Study 2013 Economist 2010

The Building Blocks of Digital Transformation
Cloud Data Mobile Networks
• Simplicity • Predictive Insights • Adaptability for the • Hyperconnectivity

21st Century • Digital communities
• Time to • New Product
Workforce
Value Strategies • Social Collaboration
• Everything doable
• Speed to • Customer • Collaborating beyond
from Anywhere
Innovation Engagement Enterprise
Boundaries

What companies need to achieve
… based on disruptive
technology to gain
Cloud Data
higher competitiveness
Business
Outcome
Networks Mobile
Business Outcome and Technology-Driven

Competitiveness Disruption
The Innovation Adoption Model
Transformational Business Business Business Business

Level Impact Processes Model Outcome
• Business Innovation NEW NEW

NEW BUSINESS
• New customers
MODELS • New markets
Improved • Optimize products NEW OLD

PRODUCTS • Offer new products/services
• Improve single processes NEW OLD

Improved
• Replace single processes
PROCESSES • Change end to end processes
• Transparency OLD OLD
Improved • Decision support
DECISIONS • Decision automation
Technical
• Velocity
SOLUTION

…from Push
Static
Aggregation
FI Postings Customers Products Profit Centers Suppliers

…to Pull
On-the-fly
Aggregation
Lowest Level
of Granularity
FI Postings Customers Products Profit Centers Suppliers

Business Processes
Transactional Data
External Data
Business Networks
Structured and Unstructured

Result: Systems of Engagements and System of Records combined
Systems of Engagement – Effectiveness - “Do the right things”
focus on business tasks

Engage “Business collaborate and communicate
Workers” - middle of
Connecting people in real time
the organization
Leverage Structured and Unstructured Data
Systems of Records – Efficiency - “Do the things right”
Information Highway
Support “Frontline
Single Source of Truth
Workers” – Keep
business running Data Processing of structured data
Used within company boundaries

Examples for Business Benefits
>65% Service improves 10x

Faster financial close processes Faster Scenario Running in
business processes
Material Related Planning (MRP)
>50% Content enhances 5x

Faster foreign currency revaluation Data Storage Reduction in
business processes
Material Related Planning (MRP)
1,000x Content changes Increased throughput with

Faster reporting Optimization of Inventory
(from 15 minutes to 1 second) business processes Management and Valuation
Simple Finance Internet of Services Simple Logistics

Examples for Simple Logistics and Manufacturing
Increased user productivity Real-time decision support

▪ Intuitivepersonalization ▪ Provides pre-evaluated
allows tailoring of the app solution proposals
to individual work-styles
▪ Enablesthe simulation of
▪ KPIsare constantly every proposal before applying
recalculated and refreshed it
▪ Flexiblerules (shortage ▪ Allows
manual adjustment of
definitions) proposals
▪ 1-click execution of a solution
Improved customer service levels Minimized exception handling Dramatically simplified data model
▪ Complex applications ▪ The MRP ▪ All aggregates and

(ATP, Backorder Planner gets history tables (24 in
Processing) are the latest total) dropped
executed directly in information in ▪ Smaller data footprint,
HANA real-time no locking
▪ Always up-to-date view ▪ Intuitive ▪ Process & data
on demand-/ supply- graphics for redundancies
situation across all faster insights eliminated
BOM levels ▪ High speed evaluations

Customer Co-Innovation Program: Simplification Involves a Paradigm Shift
Engagement
Influence
Level 3 • Co-Innovation activities are

Design* designed to meet customer
Level 2 bandwidth and priorities
Review*
Level 1 • End-User and Line of Business
Advise
- Professionals are a pre-
requisite for success
Time commitment / influence
* = Internal & external customers, partner, prospects and influencers Time
Commitment
Invitation to customers, partners and influencers to contribute:

Discover
Further information:
• Homepage: sap.com/S4HANA
• Next openSAP course: SAP Business Suite 4 SAP HANA Deep Dive
• Co-Innovation: S4HANA-CoInnovation@sap.com
Thank you
open@sap.com

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Unit 1: Welcome

Introduction to SAP S/4HANA

Bernd Leukert is a member of the Executive Board and the Global

Leukert was appointed to the Executive Board of SAP SE in May

© 2015 SAP SE or an SAP affiliate company. All rights reserved. Public 2

With SAP S/4HANA we are able to

 Re-think the boundaries and definition of “enterprise

 Converge ubiquitous connectivity combined with

© 2015 SAP SE or an SAP affiliate company. All rights reserved. Public 3

Markus Schwarz is responsible for the solution management and

Having launched several new solutions in his tenure with SAP, he

In his role, he is committed to execute SAP’s Run Simple strategy

© 2015 SAP SE or an SAP affiliate company. All rights reserved. Public 4

SAP S/4HANA is where SAP‘s Run Simple strategy

 Dramatic simplification of core applications to enable

 Simplification of system landscapes and data

 Simplification of user and system interaction and Markus Schwarz

© 2015 SAP SE or an SAP affiliate company. All rights reserved. Public 5

Dr. Wieland Schreiner is Executive Vice President at SAP and sets

In October 2014, Dr. Wieland Schreiner was appointed to the

Dr. Wieland Schreiner joined SAP in 1997 after being a Consulting

© 2015 SAP SE or an SAP affiliate company. All rights reserved. Public 6

SAP S/4HANA is the great simplifier to run the perfect

 It is natively built on SAP HANA, leveraging it´s

 It creates unique opportunities to dramatically

© 2015 SAP SE or an SAP affiliate company. All rights reserved. Public 7

Jens Krueger heads the LoB Finance overseeing a global

In his role, Jens is committed to driving the success of Simple

© 2015 SAP SE or an SAP affiliate company. All rights reserved. Public 8

SAP Simple Finance as the frontrunner of SAP S/4HANA

 provides instant financial insight with highest flexibility

 demonstrates the paradigms underlying S/4HANA, most

 offers accelerated and simplified processes, based on a

 provides functionality that is comparable to the well-known

© 2015 SAP SE or an SAP affiliate company. All rights reserved. Public 9

Rudolf Hois focuses on building the next generation business suite

His long experience of working with customers and partners is the

In his role, Rudolf is committed to supporting the company’s SAP

© 2015 SAP SE or an SAP affiliate company. All rights reserved. Public 10

Our focus with SAP S/4HANA is:

 deliver public cloud, managed cloud and on-premise

 combine our latest innovations: in-memory platform,

 Achieve a non-disruptive adoption path for installed

© 2015 SAP SE or an SAP affiliate company. All rights reserved. Public 11

Steffen von Berg is leading the newly designed customer

In his role, Steffen drives successfully the customer engagement

Focusing on collaboration with customers, Steffen is committed to

© 2015 SAP SE or an SAP affiliate company. All rights reserved. Public 12

Our focus with SAP S/4HANA is:

 To help customers to move to the cloud in a simple

 To avoid unnecessary pre-investments in hardware

 To get a fast proof of the unbelievable advantages of

© 2015 SAP SE or an SAP affiliate company. All rights reserved. Public 13

Sven Denecken assesses customer and market requirements and

His long experience of working with customers, partners, and the

In his role, Sven is committed to supporting the company’s cloud

© 2015 SAP SE or an SAP affiliate company. All rights reserved. Public 14

Our focus with SAP S/4HANA is:

 help customers run simple and drive business value

 deliver public cloud, managed cloud and on-premise

 combine our latest innovations: in-memory platform,

 Define innovations collaboratively through co- Sven Denecken

© 2015 SAP SE or an SAP affiliate company. All rights reserved. Public 15