Assignment for electronic marketing course

Target Group Marketing Management 2nd Year Regular students

Assignment Type: Individual case study

In this assignment each student is expected to conduct an evaluative case study report of the electronic
marketing practices of the respective public and private commercial bank branches of Bahir Dar.

Banks Selected for case study

1. Awash Bank
2. Dashen Bank
3. Abysinia Bank
4. Commercial Bank Ethiopia
5. Abay Bank
6. Buna Bank
7. Nib Bank
8. Zemen Bank

Bank assigned for

N Name of Students case studies Remark
o
1 Abebe Alemu
2 Abebe Dilenessa
3 Alayu Mekonnen
4 Amare Ademe
5 Asegedech Yilak
6 Bayelign Abebe
7 Birtukan Kassahun
8 Solomon Mehari