12/20/2020 Beauty food: Herbalife expands nutricosmetics market with Malaysia the latest to retail collagen product

Beauty food: Herbalife expands nutricosmetics market with

Malaysia the latest to retail collagen product
By Tingmin Koe
28-Oct-2020 - Last updated on 28-Oct-2020 at 02:54 GMT

RELATED TAGS: Beauty from within, Herbalife, Malaysia, Collagen

Herbalife is expanding the markets selling its one and only

beauty-from-within supplement, a collagen powder, with
Malaysia the latest country to retail the product.

The collagen powder, rst launched in Taiwan and Hong Kong, is

already sold in at least ve other APAC markets, with the addition of
China, South Korea, Singapore, Thailand, and Vietnam.

In these markets, the product is known as the Beauty Powder Drink or the Collagen Body Beverage.

Aside from providing 5,000mg of hydrolysed sh collagen, the product also contains vitamin C to support the
development of collagen, provide antioxidant protection, and vitamins B2, B3, B6, biotin, zinc, copper, and co-
enzyme Q10. 

The orange- avoured product claims to enhance skin elasticity and strength by drinking 10g of the powder
dissolved in water once daily.

Botanicals such as ginseng and wolfberry are also added for anti-ageing e ects.

The nutricosmetics, retailed at a recommended price of RM$293.84 (US$71), is said to complement the
company’s existing topical skincare portfolio, Herbalife SKIN, which consists of products made based on
botanicals, vitamins, and minerals. 

"The Herbalife Collagen Plus Powder is a great addition to our health supplement range in Malaysia and we foresee
that the product will be well received by adult consumers who want to attain healthier skin.

“Herbalife Nutrition is mining its expertise in nutrition to satisfy rising consumer demand for new innovative skin care
products,” said Adam Pineda, vice president - marketing, APAC, on the reason expanding the markets that were
selling the beauty-from-within product.

Speci cally, consumers are taking a more holistic approach by incorporating vitamins and supplements as
part of their beauty routines and overall well-being, Pineda said, citing a 2019 Euromonitor report.

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12/20/2020 Beauty food: Herbalife expands nutricosmetics market with Malaysia the latest to retail collagen product

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“We see a continuous trend where consumers are taking care of their appearances to minimize e ects from
environmental stressors and maintaining healthy, youthful skin as they age,” Pineda added.

MLM and nutricosmetics

While general nutrition is the focus of most MLM rms, like Herbalife, a number of them have also included
nutricosmetics into their portfolio.

For Amway, it has launched capsules containing collagen and hyaluronic acid which are developed using
freeze dried technology. The product is sold under its beauty and cosmetic brand Artistry.

It also owns the beauty brand TRUVIVITY which also sells nutricosmetics such as Oxibeauty containing copper
and the proprietary PhytoVibrant complex of aronia berry and sage.

The product is said to serve as a protective bu er from free radicals.

Usana, on the other hand, has CellSentials, a mineral and antioxidant-based product for cellular health, as well
as Pro avanol C100, a grape-seed extract and vitamin C product for supporting collagen formation under its
skin health portfolio.

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RELATED TOPICS: South East Asia, Manufacturers, Supplements, Nutricosmetics, Financial plays, Beauty from within, Skin health,
Women's health, Proteins, peptides, amino acids

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