Name Khalil Ullah

Roll no. 138

Section C
Submitted To M. Bilal Sir
Subject Marketing Mgt.
 Our Commitment
to Quality, Taste & Nutrition
BCG Matrix
•STARS.
•CASH COWS.
•QUESTION MARKS.
•DOGS.
BCG Matrix
 Strategic Business Unit
(SBU)
SBU Product Line
1.Milk Products and
Nutrition: Nestle Everyday
Diary Whitener & Nestle
Milk.
2.Beverages: Nescafe
Classic, Nescafe Sunrise
Premium & Nescafe Ice
Tea.
SBU Product Line
1.Cooking Aids: Maggi 2
Minute Noodles, Maggi
Soups & Maggi Sauces.
2.Chocolates and
Confectionary: Nestle
Kit Kat, Nestle Milk Bar
& Nestle Munch.
BCG Matrix of
 STAR Product
• Leading coffee brands
in the Bangladesh
market.
• It has a high market
share & it growth rate
is also significantly
high.
 CASH COW Product

• Repeat purchasers is high

but the rate of the new
purchasers is not high.
• High market share but the
market growth rate of
Noodle consumption is
 Question Mark
Product
• Kit Kat has an upper
edge over its
competitors.
• Lack a significant
market share.
 DOGS
Product

• Never reached the stage

of a power brand.
• Low market share & low
market growth rate
 Post Analysis
•Nestle should diversify
its product and introduce
new product like ice
cream.

•Nestle can increase

investment in different
 can push question mark
products to increase
market share. So that it
Post Analysis
•Nestle can reduce investment
and try to take out the
maximum cash flow from the
cash cow product which
increases its overall
profitability.
•Dog’s items should be back up
by the cash generated by cash
cows & renovate them.

Conclusion
Any Doubts?