NNCRD’S STERLING INSTITUTE OF MANAGEMENT

SYMMS Sem-III(2022-23)
STUDIESCRD’s Sterling Institute Sterling Institute
Subject- Product And Brand Management
Of Management Studiesagement Studies
Company Name-NESTLE
Presented By –Vilas Patekar -96
SYMMS Div-B
Roll NO-96
Nestle
Introduction
• It was founded in 1867 by HENRI NESTLE.

• Nestle Indian Limited is the Indian Subsidiary Of Nestle which is a Swiss

Multinational Company.
• Was listed no.1 fortune Global 500 as the Worlds most Profitable Corporation.
• Ranked no.13.in Global 2011 with market Capitalization of $200 million.
• Has 449 factories in 86 Countries and Employees more than 3,28,000 people
• Mainly Deals in Chocolates ,milk
products ,maggi,soup,sauce,coffee,tea,milkmaid,and mineral water etc.
• Its Factories in INDIA are in Moga(Punjab)
• Chaladi(Tamilnadu)
• Nanjagud(Karnataka)
• Samalakaha(Haryana)
• Panda(Goa)
• To analysis challenges and opportunities food industries in india .
• To study the indian food Processing industries and there composition,
structure,works .
 Strategic Business Units
SBU Product LINE-
1)Milk Products And Nutrition-Nestle Everyday Dairy whitener And Nestle
Milk
2)Nestscape Original

This Photo by Unknown Author is licensed under CC BY-SA-NC

This Photo by Unknown Author is licensed under CC BY-NC-ND

 SBU Product Line-
3)Cooking Aids-Maggi 2 minutes Noodles,maggi soup and maggi sauces
4)Chocolates And Confectionery-Nestle kit kat ,
Nestle milk bar

This Photo by Unknown Author is licensed under CC BY-NC

 STAR Product-Nescafe

Leading Coffee Brands in the Bangladesh

It Has High market share and growth rate is
also significantly high
 Cash cow Product
 Repeat Purchase is high but the rate of the new purchases is
not high
 High Market Share but the market growth rate noodle
consumption is Not High
  QUESTION MARK
PRODUCT
 Kit Kat has upper Edge his Competitors.
Lack of Significant in Market Share
 DOGS PRODUCT
 Low Market Share AND low Market growth Rate
  POST ANALYSIS
 Nestle Should Divesify its product and introduce new product
like ice cream
 Nestle can be incresase investment in different products to
increase market share
 Nestle can reduce investament and try to take out the
maximum cash flows from the cash cow product which increase
its overall profitability
 Dogs item should be back up by the cash generated by cash
cows and renovate them
THANK YOU