NNCRD’S STERLING INSTITUTE OF MANAGEMENT

SYMMS Sem-III(2022-23)
STUDIESCRD’s Sterling
Subject- Institute Sterling Institute
Consumer Behaviour

Of Management Studiesagement Studies

Topic Name-Contribution Of Middle Income Economies In Literature
pertaining to Customer Loyalt
Presented By –1)Vilas Patekar -96
2) Rahul Ghadage-
SYMMS Div-B
Roll NO-96
Nestle
 INTRODUCTION
• A retrospective investigation was carried out to critically appraise the
research inputs of middle-income economies in the extant literature on the
theme of customer loyalty in the marketing domain.
• This review article objectively, systematically, rigorously, and critically
appraised the knowledge paradigms that existed in 495 documents extracted
using the Scopus database. The breadth and depth of the past literature
were examined through bibliometric analysis by structuring the diverse
research constituents using the Bibliometrix R package and VOSviewer.
Findings
• The results logically exhibited the publication trend and citation structure,
country collaboration pattern, keyword co-occurrence analysis, co-citation of
references analysis, and many other descriptive bibliometric indicators,
including leading journals, prolific authors, and influential documents.
Practical Implications
• The study functions as a stimulus that contributes significantly to theory and
practice by offering a globally inclusive research outlook for the said theme
and an idiosyncratic assessment to practitioners in emerging markets.
Originality: Besides serving to elucidate, map, and visualize the stated
research premise, this first kind of bibliometric review through the lens of
middle-income economies on customer loyalty strengthens the value in
terms of subject-matter quantification.
Introduction
• It was founded in 1867 by HENRI NESTLE.

• Nestle Indian Limited is the Indian Subsidiary Of Nestle which is a Swiss

Multinational Company.
• Was listed no.1 fortune Global 500 as the Worlds most Profitable Corporation.
• Ranked no.13.in Global 2011 with market Capitalization of $200 million.
• Has 449 factories in 86 Countries and Employees more than 3,28,000 people
• Mainly Deals in Chocolates ,milk
products ,maggi,soup,sauce,coffee,tea,milkmaid,and mineral water etc.
• Its Factories in INDIA are in Moga(Punjab)
• Chaladi(Tamilnadu)
• Nanjagud(Karnataka)
• Samalakaha(Haryana)
• Panda(Goa)
• To analysis challenges and opportunities food industries in india .
• To study the indian food Processing industries and there composition,
structure,works .
 Strategic Business Units
SBU Product LINE-
1)Milk Products And Nutrition-Nestle Everyday Dairy whitener And Nestle
Milk
2)Nestscape Original

This Photo by Unknown Author is licensed under CC BY-SA-NC

This Photo by Unknown Author is licensed under CC BY-NC-ND

 SBU Product Line-
3)Cooking Aids-Maggi 2 minutes Noodles,maggi soup and maggi sauces
4)Chocolates And Confectionery-Nestle kit kat ,
Nestle milk bar

This Photo by Unknown Author is licensed under CC BY-NC

STAR Product-Nescafe

Leading Coffee Brands in the Bangladesh

It Has High market share and growth rate is
also significantly high
Cash cow Product
Repeat Purchase is high but the rate of the new purchases is not
high
High Market Share but the market growth rate noodle
consumption is
Not high
QUESTION MARK PRODUCT
Kit Kat has upper Edge his Competitors.
Lack of Significant in Market Share
 DOGS PRODUCT
Never reached the stage of a power brand
Low Market Share AND low Market growth Rate
 POST ANALYSIS
Nestle Should Divesify its product and introduce new product like
ice cream
Nestle can be incresase investment in different products to
increase market share
Nestle can reduce investament and try to take out the maximum
cash flows from the cash cow product which increase its overall
profitability
Dogs item should be back up by the cash generated by cash cows
and renovate them
THANK YOU