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Apple designs Macs, the best personal computers in
the world, along with OS X, iLife, iWork and
professional software. Apple leads the digital music
revolution with its iPods and iTunes online store.
Apple has reinvented the mobile phone with its
revolutionary iPhone and App Store,
and is defining the future of mobile media
and computing devices with iPad.
Apple is committed to bringing the best
personal computing experience to students,
educators, creative professionals and
consumers around the world through its
innovative hardware, software and Internet
offerings.
Simplicity is key to Apples Organizational
Structure
Straightforward.
Self-Motivated Individuals
Accountability Strictly Enforced
Swift Decisions
Clear Communication
Customer Loyalty
Expanding closed ecosystem
Leading Innovator in Mobile Device Technology
Strong Financial Performance
Brand Reputation
Strong Marketing and Advertising Teams.
High Price
Incompatibility with different Os
Decreasing Market Share
Patent Infringements
Changes in Managements
Long term Gross margin Decline
Emergence of the new provider of application
processors.
Growth of tablet and Smartphone markets.
Obtaining patents through acquisitions.
Damages from patent infringements.
Strong growth of mobile advertising market.
Increasing demand for cloud based services.
Rapid Technological Change.
2013 Tax Increases.
Rising pay levels for Foxconn workers.
Price pressure from Samsung over key
Components.
Strong Dollar.
Android os .
Competition in online music market.
Build specific products of high quality, but
lesser prices .