AMA INTERNATIONAL UNIVERSITY – BAHRAIN

Salmabad, Kingdom of Bahrain

COLLEGE OF ADMINISTRATIVE AND FINANCIAL SCIENCES
1ST Tri, SY 2020-2021

IN-COURSE PROJECT
BSIB531– Global Business Planning
Total Marks:50

BSIB531 project
A Full Business plane of apple company

Name: Fatima Mohammed Ali BH18500288

Sarah Isa Ali Ahmed BH18500738

Section: FA
 AMA INTERNATIONAL UNIVERSITY – BAHRAIN
Salmabad, Kingdom of Bahrain
COLLEGE OF ADMINISTRATIVE AND FINANCIAL SCIENCES
1ST Tri, SY 2020-2021

IN-COURSE PROJECT
BSIB531– Global Business Planning
Total Marks:50

Questions

1. Explain the history of the particular Business you have selected.

The founder of apple Steve Jobs and Steve Wozniak create apple inc on April 1, 1976 with their

release of Apple I, and they incorporate the company on January 3rd 1977 in Cupertino

California.

Apple is a manufacturer of personal computers such as Apple II Macintosh and power mac lines

but they have low sales and low market, and Jobs who work on the company in 1985

became apple CEO when apple bought his company

But now apple is the largest technology company in the world with its revenue last year being over

$274 billion

While Apple headquarters in California there is more than 510 retail stores both in US and around

the world

Products:
Macintosh iPhone Software
iPod Apple Watch Home Pod
iPad Apple TV Air pods
 AMA INTERNATIONAL UNIVERSITY – BAHRAIN
Salmabad, Kingdom of Bahrain
COLLEGE OF ADMINISTRATIVE AND FINANCIAL SCIENCES
1ST Tri, SY 2020-2021

IN-COURSE PROJECT
BSIB531– Global Business Planning
Total Marks:50

2. Draft the organizational chart by mentioning the key positions.

Senior vis president retail

John Browett

Senior vis president interal

software & sevice Eddy cue

Senior vis president mac

c e o T im C o o k
sofware engineering Crig
federighi

Senior vis president IOS

software Scott Forstall

Senior vis president

industrial design Jonathan
Iva

Senior vis president

hardware engineering Bob
Mansfield

Senior vis president and

chief financial officor Peter
Oppenheimer

Senior vis president

hardware engineering Dan
Riccio

Senior vis president

worlwilde marketing Philip
W.Schiller

Senior vis president and

central counsel Bruce Sewell

Senior vis president

operations Jeff Williams
 AMA INTERNATIONAL UNIVERSITY – BAHRAIN
Salmabad, Kingdom of Bahrain
COLLEGE OF ADMINISTRATIVE AND FINANCIAL SCIENCES
1ST Tri, SY 2020-2021

IN-COURSE PROJECT
BSIB531– Global Business Planning
Total Marks:50

3. Create the full business plan in detail

1- Excutive summary:

Apple Inc. is a multinational company in the United States that designs and develops consumer
electronics, applications for computers, and personal computers. Macintosh devices, the iPod, the
iPhone and the iPad are the company's best-known hardware products. The Apple software includes
the operating system Mac OS X; the media browser iTunes; the entertainment and creativity
software iLife suite;
For the last five years, the combined absolute of Apple stock has expanded by about 331%. The
purpose behind this development is two-crease: the change on the innovation area and Apple has
profited by this influx of mechanical reliance; and Apple has caught the processing market through
improving existing innovation and provoking interest for new items through unavoidable
groundbreaking advancement. While Apple is appreciating market predominance in the United
States, the development is relied on the creation of great as ever innovation for arising and created
markets.
Apple presently get better on showing genuine global adaptability; Apple's iPhone is an underlying
endeavor to infiltrate developing business sectors with an item lined up with nearby client interest
and purchasing power. Estimates show that the iPhone is the place where the global development
opportunity exists. However, Apple are in needed to open its product to outside equipment to
import in the worldwide market. This control on programming and equipment has permitted
Android a further reach. Until Apple twists on its system, it will leave hidden worldwide open door
on the table. 
Apple competition advantages come from their brand loyalty, premium price and currently their
global present unlike other smartphone company who depend mostly on the profit from inside the
same country apple is creating strong present globally
Except if Apple tends to the necessities of center and lower part of the pyramid markets, scaling,
and market entrance will be testing. Apple needs a variety of models from low to very good quality
to contend in developing business sectors. Apple must upset the business sectors by using its center
capacities to concoct "economical advancements." 
 AMA INTERNATIONAL UNIVERSITY – BAHRAIN
Salmabad, Kingdom of Bahrain
COLLEGE OF ADMINISTRATIVE AND FINANCIAL SCIENCES
1ST Tri, SY 2020-2021

IN-COURSE PROJECT
BSIB531– Global Business Planning
Total Marks:50

Then again, Apple could just offer its product to the developing business sectors. This permits
Apple to infiltrate with the hazard being lower, more noteworthy reach, and a lower cost to the end
customer. This would be focused at developing business sectors just like Apple would not have any
desire to tear apart its own equipment deals in created markets. These are not only alternatives for
.Apple, rather oxygen for manageable, worldwide development

2- Industry analyses

Information:510 location,5.51% growth rate

Structure: apple is oligopoly and monopolistic competitors

Trend: lower their price and more option for each customer personality

Success trend: breaking the customer segment barriers and creating brand culture

Strengths: they are the leader of the technology innovator and they continually lunch new product

that more develop and apple have high reputation

Weakness: apple have one of the highest smartphone prices and their device are incomparable to

other system, also their market share is declining

Opportunity: they have loyal customer which increase the demand especially with the increase of

communication market

Thread: the increase of their competitor growth especially with the rapid change in technology

3- Company description:

Company name: Apple inc

type of business: corporation

ownership/Management team: chairman Arthur D Levinson CEO Tim Cook COO Jeff Williams

location: Cupertino California

 AMA INTERNATIONAL UNIVERSITY – BAHRAIN
Salmabad, Kingdom of Bahrain
COLLEGE OF ADMINISTRATIVE AND FINANCIAL SCIENCES
1ST Tri, SY 2020-2021

IN-COURSE PROJECT
BSIB531– Global Business Planning
Total Marks:50

Company history: start in 1976 to fulfil people need for good technology experience from phone

and computer

Mission statement: to bring the best computing and supporting product to all from students to

scientists, engineers and educators

Products and target market: produce computer software, and it target people from both gender

(64% men and 36% women) but most of the target market are between 25 to 44

Objective: Expanding the chain of Apple store globally and produce ground breaking product

Vision: for them to make the best product and leave the world better than how it was found

4- Market analysis:

Industry description and outlook: now apple,1996 have 137000 full time employee and 510 store

and its grow for about 6% from 2018 to 2019

Target market: most of the target market are people from 25 to 44 because most people in this age

are on need for this technology to social with other

Lead time: it takes apple only about 2 days to deliver the product

Competitive analysis: Samsung and Huawei are apple biggest competitor they are more globally

depend unlike Samsung who depend on America market so the they can expend on global market.

5- The economics of the business:

The main revenue driver for apple are their products over the year, the other profit come from their

service and accessories

The profit margin for apple iPhone is 35% while they have 60% profit margin for their services
 AMA INTERNATIONAL UNIVERSITY – BAHRAIN
Salmabad, Kingdom of Bahrain
COLLEGE OF ADMINISTRATIVE AND FINANCIAL SCIENCES
1ST Tri, SY 2020-2021

IN-COURSE PROJECT
BSIB531– Global Business Planning
Total Marks:50

Apple fixed cost come from the equipment and building they use while variable costs are research

and development because there is a little to no communication between these two department.

Apple is also highly levered company in which debt exceeds equity.

6- Marketing plane:

Product: iPhone, iPad, apple tv ets

Brand name: apple

Related product: accessories such as cover and charger

Functionality: high functionality

Packaging: depend on the product

Quality: high

Warranty: between 1 to 2 year

Promotion: never go to price war and stick to their price which are higher than most, they also use

positive buzz reviews

Price: use retail pricing and skimming strategy when they produce it for high price

Place: they have 510 stores around the world so they mostly sell their product directly

7- Design and development plan:

they have the most successful design processes with Jony Ive their chief design officer and they are

giving their freedom to set their budget but the production for their product are mostly outsource to

other company.

Their design has their problem such as getting less space for the device exterior

And they have some propriety issue for some of their product such as their late MacBook and

iPhone.
 AMA INTERNATIONAL UNIVERSITY – BAHRAIN
Salmabad, Kingdom of Bahrain
COLLEGE OF ADMINISTRATIVE AND FINANCIAL SCIENCES
1ST Tri, SY 2020-2021

IN-COURSE PROJECT
BSIB531– Global Business Planning
Total Marks:50

For the project development this year they spend about 18.75 billion dollars and its more than last

year by 2.5 billion dollars

8- Operation plan:

they have objective for the next 10 years they want to

reach the middle-income class with their new product line and-1
enhancing both the service offering and distribution network-2
They have objective to increase their revenue from their target of the lower income customer and
this strategy is on work for the next five years
They also want to increase their service offering that include apps and iTunes so they can enhance
.revenue from both product and service
They want to collaborate with other retail outlet to ensure the company product are easy to access
.which lead to more revenue
Increase the global stores and stores on other country
Increase Apple over 200 suppliers and over 800 production facilities
object timelines start End Key delivery
service years 5 2016 2021 Apple music
distribution years 5 2016 2021 More online
store
New product years 8 2018 2026 Cheaper phone
 AMA INTERNATIONAL UNIVERSITY – BAHRAIN
Salmabad, Kingdom of Bahrain
COLLEGE OF ADMINISTRATIVE AND FINANCIAL SCIENCES
1ST Tri, SY 2020-2021

IN-COURSE PROJECT
BSIB531– Global Business Planning
Total Marks:50

:Management team and company structure -9

Senior vis president interal

software & sevice Eddy cue

Senior vis president mac

sofware engineering Crig
federighi

Senior vis president IOS

software Scott Forstall

Senior vis president

industrial design Jonathan
Iva
ceo Tim Cook
Senior vis president
hardware engineering Bob
Mansfield
Senior vis president retail
John Browett
Senior vis president and
chief financial officor Peter
Oppenheimer

Senior vis president

hardware engineering Dan
Riccio

Senior vis president

worlwilde marketing Philip
W.Schiller

Senior vis president and

central counsel Bruce
Sewell

Senior vis president

operations Jeff Williams
 AMA INTERNATIONAL UNIVERSITY – BAHRAIN
Salmabad, Kingdom of Bahrain
COLLEGE OF ADMINISTRATIVE AND FINANCIAL SCIENCES
1ST Tri, SY 2020-2021

IN-COURSE PROJECT
BSIB531– Global Business Planning
Total Marks:50

10-Overall schedule:
They usually put what they are going to be mostly doing into the next year such as what they are
going to release or wat they are going to update such as when they anticipate they are going to
produce new mac computer and update their iMac.
And how they put a goal to bring 4 gigawatts of the renewable energy for its supply chain by 2020
They put event for their new product such as their last apple event in November 10 this year that
focus on their apple M1 and their new silicon chip.
Other think that include is their starting time to product and wen they obtain their sales

11-Financial projection:

The free cash increase while the NOPAT decrease because of the asset acquisition
 AMA INTERNATIONAL UNIVERSITY – BAHRAIN
Salmabad, Kingdom of Bahrain
COLLEGE OF ADMINISTRATIVE AND FINANCIAL SCIENCES
1ST Tri, SY 2020-2021

IN-COURSE PROJECT
BSIB531– Global Business Planning
Total Marks:50

Extra Instruction

Full Business plan works best for new ventures who are at the point where they need funding

or financing; serves as a blue print for the company operations.