TECHNOLOGICAL

ENVIRONMENT

BA 205- Business Environment Analysis

 OVERVIEW
The business environment…

BA 205- Business Environment Analysis

 OVERVIEW
The business environment…

BA 205- Business Environment Analysis

 ENVIRONMENTAL
INFLUENCES…
INTERNAL
ENVIRONMENT
Promoter’s/ shareholders’
values
Mission/ Objectives
Management Structure/
Nature
Internal Power relationship
Company Image/ Brand
Equity
 Physical assets/ Facilities
R&D and Technological
Capabilities
Human Resources
Marketing Capabilities
BUSINESS
ENVIRONMENT
EXTERNAL
ENVIRONMENT
MICRO Environment MaCRO Environment
(Task /Operating) (General/ Remote)
•Customers •Economic Factors
•Suppliers •Social/ Cultural Factors
•Competitors •Demographic Factors
•Publics •Political Factors
•Financiers •Natural Factors
•Marketing •TECHNOLOGICAL FACTORS
• Intermediaries •Global Factors
• Physical assets/ Facilities • Physical assets/ Facilities
•R&D and Technological •R&D and Technological
Capabilities Capabilities
•Human Resources •Human Resources
•Marketing Capabilities •Marketing Capabilities
BA 205- Business Environment Analysis
 TECHNOLOGICAL
ENVIRONMENT
include the methods,
techniques and
approaches adopted
for production of
goods and services
and its distribution

BA 205- Business Environment Analysis

 TECHNOLOGICAL
ENVIRONMENT
Now a day in fact, no
firm can afford to
persist with the
outdated
technologies

BA 205- Business Environment Analysis

 KEY POINTS
•The pace of change in technology is becoming
more rapid, and often changes that impact your
market comes from unexpected sources.

BA 205- Business Environment Analysis

 KEY POINTS
•Technological
advances have also
allowed orgs much
greater freedom of
choice when
deciding how best
to manage their
operations

BA 205- Business Environment Analysis

 KEY POINTS
•New technologies create new products
and new processes.

BA 205- Business Environment Analysis

 Influence of TECHNOLOGY in Business

1. COST REDUCTION
 Technology enables business
to reduce costs.

BA 205- Business Environment Analysis

 Influence of TECHNOLOGY in Business

2. IMPROVED PRODUCT QUALITY

 Technology provides the business

chances to enhance quality through
the elimination of human error, and
making available more consistent
procedures for production.

BA 205- Business Environment Analysis

 Influence of TECHNOLOGY in Business

3. INCREASED PRODUCTIVITY
 Technology enables business to make
substantial increases in productivity

BA 205- Business Environment Analysis

 Influence of TECHNOLOGY in Business

4. SHORTER TURNAROUND PERIOD and

INFORMED DECISION MAKING
 Technology can help business to
accelerate processes.

BA 205- Business Environment Analysis

 Influence of TECHNOLOGY in Business

5. INNOVATIONS
 Innovative technology combined with
worldwide information and
communication revolution has been the
catalyst for productivity growth in the
banking industry.

BA 205- Business Environment Analysis

 Disadvantages of TECHNOLOGY

1. DEPENDENCY
The more advanced society becomes
technologically, the more people begin to
depend on computers and other forms of
technology for everyday existence.

BA 205- Business Environment Analysis

 Disadvantages of TECHNOLOGY

2. LESS VALUE IN HUMAN WORKERS

Because machines
automate processes and
do the work of 10 people
with one computer,
companies find they don't
need to employ as many
people to get the job done

BA 205- Business Environment Analysis

 PESTEL MODEL

HOW IS Technological Factor

Assessed in Business?

 Strategist should know what

type of technology is used by
company.

BA 205- Business Environment Analysis

 PESTEL MODEL

HOW IS Technological Factor

Assessed in Business?
 Strategist should know
which type of technologies
is used in the companies,
business, products and its
services.

BA 205- Business Environment Analysis

 PESTEL MODEL

HOW IS
Technological
Factor Assessed
in Business?

 The company should know the critical issues in

technology and know the operating skills in
technology related products and services.
BA 205- Business Environment Analysis
 PESTEL MODEL

HOW IS Technological Factor

Assessed in Business?
 The company should
know the availability of
technology to
organization and also its
procedure to get
external technology for
its operations.
BA 205- Business Environment Analysis
 PESTEL MODEL

HOW IS  The company should

Technological know the cost of
Factor Assessed in technology, alternative
Business? technology, competitors,
design structure of the
technology, and
production
implementation services
of the company.

BA 205- Business Environment Analysis

 PESTEL MODEL

HOW IS Technological Factor

Assessed in Business?
 The company should know the company’s
business applications that are relating to
technology.

BA 205- Business Environment Analysis

 PESTEL MODEL

HOW IS Technological Factor

Assessed in Business?
 The company should be aware that
technology helps the business for
formulation of strategy,
implementation of strategy and
control of the company performance

BA 205- Business Environment Analysis

 CONCLUSION

 In most of the areas, technology has replaced

human beings and the work is done in a lesser
time with more accuracy.

 Technology has also positively affected the

economic status of several countries.

 The increased utilization of e-commerce has

transformed the world in a small market.
BA 205- Business Environment Analysis
 CONCLUSION

 Technology has played a vital role in

developing the transportation system.

 Technology has both a disadvantage and

advantage in a business thus the pros has the
ability to overpower its cons if individuals
would learn to utilize and maximize technology
in the most appropriate way.

BA 205- Business Environment Analysis

THANK YOU!

BA 205- Business Environment Analysis