ENTREPRENEURSHIP

SULEMAN AHMAD HUSSAIN 20-IE-06

JAM MUHAMMAD TALHA LAAR 20-IE-07
YASIR ALI ALVI 20-IE-10
Assignment 2
WALEED KHAN 20-IE-19
ASAD PERVEZ 20-IE-26
B2B (business-to-business) lead generation refers to the
process of identifying and attracting potential business
clients who are interested in purchasing industrial
engineering products or services. Industrial engineering
involves optimizing complex systems and processes
within various industries to improve efficiency,
productivity, and cost-effectiveness.
The ABP Process is an annual strategic planning
process for Top Accounts and selected Enterprise/
Commercial Accounts. The process is divided into B2B Lead Generation through Account
three steps. Let’s have a look at the key steps.
Business Plan (ABP) - Scenario from Industrial
Engineering and Entrepreneurship perspective.

 B2B .
 ACCOUNT BUSINESS PLAN.
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• Step 1: Analyze and understand your
customer’s landscape
• Step 2: Create plan.
• Step 3: Execute the strategy.

Steps
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For Market Analysis we have to go through the following steps:

• Industry selection.
• Analyze Market (trends, challenges and opportunities).

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 Automotive:
Opportunities for enhancing efficiency in manufacturing
and assembly processes.

Electronics:
Addressing challenges related to production scalability and
quality control.

Aerospace:
Optimizing manufacturing workflows and supply chain
management. INDUSTRY
Food and Beverage: SELECTION
Streamlining production and packaging processes for
overall efficiency.

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 MARKET TRENDS
• Automotive:
Opportunities for enhancing efficiency in manufacturing
and assembly processes.
• Electronics:
Addressing challenges related to production scalability and
quality control..
• Aerospace:
Optimizing manufacturing workflows and supply chain
management.
• Food and Beverage: Streamlining production for optimality.

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 Challenges:
• The integration of sustainable practices often requires
substantial initial investments in new technologies and
infrastructure.
• Navigation of complexities of transitioning from
traditional manufacturing processes to environmentally
friendly alternatives
AUTOMOTIVE
Opportunities:
• The increasing demand for electric vehicles (EVs)
• Advancements in battery technologies.

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 Challenges:
• Adapting to the fast-paced changes in
technology.
• To upgrade their production facilities and
processes quickly.

Opportunities:
ELECTRONICS
• The need for flexible and scalable production.
• Tailored services that assist electronics
manufacturers in optimization.

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 Challenges:
• Companies must navigate complex
regulatory frameworks, which can pose
challenges in terms of time, resources, and
operational flexibility.
AEROSPACE
Opportunities:
• Competitive edge by cost-optimization.
• The increasing demand for fuel-efficient
aircrafts

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Challenges:
• Navigation of complex safety standards
related to food production, packaging, and
distribution.
• Ensuring compliance with standards while
implementing automation technologies
FOOD & BEVARAGES
Opportunities:
• Competitive edge by cost reduction.

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CUSTOMER
SEGMENTATION
• Small-scale Manufacturers:
Tailor solutions for budget-conscious SMEs
seeking efficiency improvements.
.

• Medium-sized Enterprises:
Provide comprehensive optimization strategies
for mid-sized companies.
.

• Start-ups in Technology:
Address scalability challenges and establish
efficient production workflows.
.

• Established Corporations:
Offer specialized consulting services to enhance
existing manufacturing processes.
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COMPETITOR ANALYSIS :
• Took consulting arm of one of the leading management consulting giving services in field of industrial
engineering

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WEAKENESSES OF CONSULTING FIRMS :

• Limited industrial expertise In one type of industry mostly in textile sector

• Small companies have limited budget resulting in less growth of consulting firm Can't afford consulting
( services )

• Limited expertise in emerging technologies of industrial engineering like AI ,IOT

• Can't measure the impact of their consulting Services on business

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VALUE PREPOSITION :

• Based on weaknesses of other management consulting firms giving services in Same domain of industrial
engineering We will adopt those weakness as our strength of our firm to stand out in the market

• Some of the key value which are lacking in other consulting firms

 Deep industrial expertise across all types of industries

 Effective change management of new Methodologies
 Flexible pricing and ROI
 Continues learning and training to stay updated about emerging technologies

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 ACCOUNT BUSNIESS PLAN (ABP)
ATLAS HONDA LIMITED

• Brief Overview
Atlas Honda Limited is a public listed company, which was incorporated on October 16, 1962.
It is a joint collaboration between Honda Motor Company Limited Japan, the largest and most
reputed motorcycle brand in the world. Atlas Honda Limited is the largest motorcycle
manufacturer in Pakistan with the strongest brand value and highest customer loyalty.
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 ACCOUNT BUSNIESS PLAN (ABP)
• Vision
Market leader in the motorcycle industry, emerging as a global competitive center of
production and exports.

• Mission
Maximizing export, ensuring attractive returns to equity holders, rewarding associates
according to their ability and performance.

• Objectives
Focus on three areas, namely mobility, robotics, with a focus on AI, and energy solutions in
order.
To provide people with the joy and freedom of mobility and the joy of making their lives
better.

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 ACCOUNT BUSNIESS PLAN (ABP)
Organization structure

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ACCOUNT BUSNIESS PLAN (ABP)
SWOT ANALYSIS
STRENGHTS OPPORTUNITIES
• Qualified and well trained staff • Industry expansion
• Biggest Sale Network • Technology upgrading
• Financially strong • Being a largest manufacture can
enter other countries

WEAKNESS THREATS
• High prices of product • Price war
• Low manufacturing ability of • Threats of copy products
vendors • Instability in government policies
• Difficult to high quality production
at high market demand

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 ACCOUNT BUSNIESS PLAN (ABP)
Products
• CD 70
• CD 70 Dream
• Pridor
• CG 125
• CG 125S
• CG 125S GOLD
• CB125F
• CB150F

Location of operations
1. Sheikhupura Plant
2. Karachi plant

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 ACCOUNT BUSNIESS PLAN (ABP)
Atlas Honda Limited Competitors
Company Name Earning Revenue
Atlas Honda Limited PK₨7.40b PK₨148.42b
Indus Motor Company PK₨11.58b PK₨173.13b
Limited

Thal Limited PK₨3.18b PK₨36.31b

Fundamentals

Ghandhara Industries PK₨161.08m PK₨12.89b

Limited Fundamentals

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 ACCOUNT BUSNIESS PLAN (ABP)
OUTLINE STRATEGIES
Personalized Communication
• Utilize customer data to personalize communication through email marketing, SMS
campaigns, and social media
• Send personalized product recommendations, promotions, and offers based on customers'
purchase history and preferences

Engagement Platforms
• Create an interactive website and mobile app offering personalized experiences
• Host online forums, Q&A sessions, and webinars to engage with customers and address
their queries

Lead Generation Campaigns

• Launch targeted lead generation campaigns using social media ads, search engine marketing
(SEM), and content marketing

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Technological Integration:
In the industrial engineering sector, B2B lead generation can benefit significantly from innovative
technologies that streamline processes, enhance data analytics, and improve digital marketing efforts.
Here are several innovative technologies to consider:
• Predictive Analytics
• AI-Powered Chatbots
• Marketing Automation Platforms
• Account-Based Marketing (ABM) Tools
• Virtual Reality (VR) and Augmented Reality (AR)

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Technological Integration

• Data Visualization Tools

• Blockchain for Supply Chain Transparency
• 3D Printing/Additive Manufacturing

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Sales Funnel:
• Sales funnel for OptiTech Solutions Pvt Ltd, a fictional industrial engineering
company, detailing the stages from initial contact to conversion, while
incorporating strategies for nurturing leads and building long-term client
relationships:
• Awareness and discovery
• Interest Stage
• Consideration Stage
• Intent
• Evaluation
• Decision Stage

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Potential Risks Associated with B2B Lead Generation

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 1) Data Bias in AI Tools

When using AI tools to segment audiences

or score leads, there’s a risk of bias.

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 2) Data Accuracy and Integrity

Inaccurate or outdated data can lead to

targeting the wrong prospects or
contacting individuals who are not decision-
makers within their organizations.

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 3) Changing Buyer Preferences

As buyer behavior evolves, companies must

stay attuned to shifting preferences. What
worked in the past may not be effective
today, so continuous adaptation is crucial.

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 4) Content Complexity

Creating overly complex content can hinder

lead generation.

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 5) Competitive Risks

Sharing too much information about

products or services during the lead
generation process can provide
competitors with insights into the
company's strategies, innovations, or
pricing, potentially giving them a
competitive advantage.

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 Risk Mitigation Strategies

1. Diverse Data Sources and Validation

2. Data Management Practices
3. Agility and Buyer Behavior Monitoring
4. Simplified Content Creation
5. Strategic Information Sharing

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 Thankyou!

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Questions
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