CREDENTIAL

Integrated Social & Traditonal Media Listening & Social Research

 ABOUT YOUNET GROUP

SECTION 01
 A GROUP OF LEADING AGENCIES
Full-service solution on Monitor, Measurement, Research & Engaging for Brand on Traditional & Social Media
(with more than 300 experts on technology & market research)

Innovative Social Listening &

Analytics Digital Solution & Communications
For Brands & Corps Online Reputation Management
(Vietnam & SEA)

Social
Solutions

#1 Enterprise
Traditional Media Analyst Social Networks Enterprise
SINCE 2008 & Social Social Intranet
(TV, Print, Online News)
Advocacy

PHPFox
 THE CONSULTING EXPERTS: MARKET THOUGHT LEADERS

MARKETING & BRAND STRATEGY MARKETING CLOUD

SOCIAL LISTENING - RESEARCH SOFTWARE, TECHNOLOGY, BIGDATA

YNM is TRUSTED BY MORE THAN 70% GLOBAL & LOCAL BRANDS (VN)
We are being trusted as retaining agencies for more than 70% of largest international brands

MEDIA & SOCIAL MONITORING & RESEARCH BRAND TRACKING/CRISIS MANAGEMENT

 FULL-SERVICE SOLUTION: MONITOR, UNDERSTAND & ACTION
SocialHeat & SocialCare helps BRANDS not just understand brand & customer insight from Social Media, but also
engage/store/analyze the customers leads base, identify potential customers for long-term conversion to sales & loyalty.

Listening Understand Engage Convert

Social Media
Social Media Listening Social Customer Care Social CRM
Command Center

Brand, Campaign Tracking & Crisis Monitoring – Engage & Solve Complaints Audience Profiling – Social
Category Insight Customer Service Sales

Social Listening & Social Care by YouNet Media are now trusted & used by 70% global brands in Vietnam.
 MEDIA MONITORING & ANALYSIS
• Our analysis report is based on tracking of both traditional media (TV, Print) and a vast source of SOCIAL MEDIA then our analysts
(accredited by AMEC) analyze quality data to generate insightful report.
• Our integrated media report measure ROME not only in traditional media but also EARNED positive/negative & neutral on SOCIAL
MEDIA to provide full picture of the brand influence & impact

Report

Data Analysis

Data Filter & Selection

Data source capture

• Newspaper & magazine > 350 units

• TV >20 channels
• Radio >4 channels
• Online >1.000 websites & 35M Social Media Channels
 CASE STUDY: SAMSUNG
• Intro: Samsung is the leading CE brand in Vietnam

• Which service we do for Samsung: Full-portfolio, including:

About - Category research (3 cates: Home Entertainment, Digital Appliance & Handphone)
Brand - Brand health monitoring & analysis
- Product performance monitoring & measurement
- Crisis alert & management for brand & product, Our client since 2014
- Campaign monitoring & measurement.

• List of tracking product: All flagship products & mid-tier products, All TV products, all refrigerator, washing machine, air-conditioner
products

From Understand Brand’s Problem To Help Brand Meets Their Objective

• Samsung wants to position as No 1 recommended brand on all Help Samsung better understand customer feedback, brand
What media, including social media.
• Samsung needs to maintain their Product reputation and Brand
performance, competitors marketing moves, channel
intelligence... and win share of voice & brand preference to
we image on social & community media become the NO.1 brand on Social Media (regards share of voice)
• Detect crisis with Galaxy S5 for resolution
achieve • Detect negative points about Galaxy S6, Note 7 to change
communication direction
➔ Been awarded to cover all categories: Smartphones, TV, Home
Appliances..
 CASE STUDY: NESTLÉ
• Intro: The Global Leading Brand in Food, Diary & Nutrition Products

• Which service we do for Nestlé :

About - Product Brand Health Monitoring & Report
Brand - Corporate Brand Health Monitoring & Report
- Crisis Alert & Proposing Solutions
- Social’s Usage & Attitude Report Our client since 2014

• List of Tracking Products: Full portfolio.

From Understand Brand’s Problem To Help Brand Meets Their Objective

• Nestle SEA and Global are using RADIAN 6, the global social • 839 negative case are alerted via emails, as a part of
What listening platform for consumer & brand tracking.
• However, in Vietnam, as the global tool doesn't provide
always-on brand tracking service.
• Social listening reports helps capture all significant stories
we sufficient data and insight for the brand. Nestle Vietnam has
among categories (crisis related to coffee, fish-sauce, milk) to
tried and trusted YOUNET MEDIA for BRAND Tracking,
achieve Corporate Communication Measurement and Research since
plan strategy in responding/communicating & improving social
perception.
2015 til now.
• U&A report assist brand in read audience’s interest & need to
establish the foundation of communication campaign message.
 CASE STUDY: KIMBERLY-CLARK
• Intro: The leading brand in Life Insurance Market of Vietnam

• Which service we do for Kimberly Clark:

About - Brand Health Monitoring & Report
Brand - Category Analysis & Report
- Crisis Alert & Proposing Solutions
- Social Trend Report Our client since 2014

• List of Tracking Products: Huggies, Kotex

From Understand Brand’s Problem To Help Brand Meets Their Objective

• Has limited access to customer’s complaint from diverse & vast
What channels on Social Media to give prompt response & building
good brand image.
we • Don’t cover enough data from Social Media to have a full
picture of what’s really going on behind all of the complains,
achieve concerned & mentions about Brands.
• Monitor brand reputation & give brand real-time warning to
solve bad case/feedbacks promptly
• Analyze competitors’ performance & activities; & support KCV in
planning their social strategies and surpass competitors on
social media (as regards Share of mention)
• Utilize trend report to understand interest & concern of target
audience then develop better content.
Thanks to our service, KC Vietnam’ Social Listening has been the
role-model for all other SEA countries to apply, as quoted by
Juliana, Digital Head of APAC.
 METHODOLOGY – TECHNOLOGY & TOOL

SECTION 02
 SOCIAL LISTENING – ENGAGEMENT - ANALYTICS
Our tool & engine cover the LARGEST data sources, scaning all deep web & facebook users wall which usual social listening can’t reach.
This ensure accurate full picture of Social Users response to brand health & crisis.

The Social World

Social media listening

Fast ▪ Monitor in real-time

data ▪ Automatically detect & categorzie data
& profile
3,000,000 Facebook fanpages & groups
35M Facebook profiles ▪ Data aggregation
Big
300,000 Youtube channels ▪ Pattern detection
Analytics
3,000 Online news, forums, review, Q&A, Retail sites ▪ Topics & Keywords analysis
10,000 personal blogs

Actionable ▪ Crisis detection & analysis

Marketing Insight (BI) ▪ Consumer Insight
Optimization ▪ Brand Insight
▪ Trends detection
Crisis Consumer Sentiment ▪ Social research...
Customer care
Management Insight Analysis
 UNIQUE ADVANTAGES
Socialheat is built by Technology & Data Expert, refered standard of global leading SL tool (Radian 6, Sysomos, Ubervu, Sprinklr).
However, SocialHeat cover the biggest data in Vietnam and has advanced functions in comparision with global tools.

DATA COVERAGE
2M Pages & Group
Facebook Vietnam
35M Profiles & Walls Content
300,000 YouTube Channels
SOCIAL CRM
REAL – TIME AUTOMATON
35M Profiles with contact information Fastest response
(mobile) Auto-search, crawl and collect new
(80% within 5min - 1 hour)
Age, Gender, Job, Education Level, source & content
Family status, Income

3,000 online news, forums, Q&A,

reviews…
10,000 blogs
AUTO SENTIMENT ENGINE SOCIAL MEDIA COMMAND VIEWS/REACH ESTIMATION
And continuous update from CENTER
The only platform which really The only social listening which
Google Search API for other sites
integrate with Sentiment Rating Engine Advanced Crisis Monitoring & Alert estimate # of VIEWS on all articles &
with 80-85% accuracy. (email, SMS) posts.
SOLUTION FOR YOUR BRAND
IN SOCIAL AGE
 FULL SERVICE & CONSULTANCE

UNDERSTANDING MONITORING ENGAGING

BRAND NEEDS

Brand reputation Engage & take care Approach &

Understand industry Understand consumer Campaign
management customer Re-target
OUR SOLUTION

i.Campaign
Brand & Crisis Measurement (By
Category Insight Consumer Insight SOCIAL AUDIENCE
Tracking Project) SOCIAL CRM
Report Report INTELLIGENCE
(Always-on) ii.Social Trendspotter
iii.Category KOL
 CATEGORY INSIGHTS RESEARCH

SECTION 01
CATEGORY INSIGHTS RESEARCH
WHAT does CATEGORY INSIGHT help Brand?

This service collect all discussions about the whole market/industry/all brands
(within the market on Social Media); then analyze & report to brand in term of 4 main
objectives:
• Understand Social Media presence of MAJOR BRANDS within the Category on Social
Media (no. of discussion? Brand sentiment? Their highlighted marketing activities?..)
• Market perception: How audience perceive brand image in the market? Who’s the
leading player? What can apply? What should avoid?
• Consumer’s insight: key driver of purchase? Key driver of barrier? Key driver of advocacy?
• Recommendation: communication message, channels, tactics…?

WHEN should Brand use this research?

• Category insight research can be very helpful in communication planning/product

innovation idea
• The report should be conducted every 6 months or one year

Our project deliverables

• Type of report: ONE-OFF Report

• Time to completion: 3 – 4 working weeks customer’s
 APPLY SOCIAL CONSUMER PURCHASE JOURNEY

What do they Identify Barriers to Purchase

talk about
before they Identity Factors to
even need the consider before
product Purchase Identify Purchase Drivers

Need

Identify Drivers of
Loyalty, Advocacy

Identify Drivers of Brand Defection

 RESEARCH METHODOLOGY
CATEG CATEG
WHAT? WHO?
ORY ORY
RESEAR RESEA What types of users by Behavior
What topics do they talk about
CH RCH

WHY OR WHY NOT? CATEG CATEG

ORY CATEGORY
CATOGORY ORY HOW?
Why do they talk RESEA RESEARCH
RESEARCH RESEA
How do they talk about it
about it? Insight RCH RCH

CATEG CATEG
WHERE? ORY WHEN?
ORY
RESEA RESEA
Which channels, sources do they use Seasonal, time of day
RCH RCH
 COMSUMER INSIGHTS RESEARCH

SECTION 02
CONSUMER INSIGHTS RESEARCH
WHAT does CONSUMER INSIGHT help Brand?

This service collect all discussions from consumer on Social Media related to specific
topics then analyze & report to brand:
• Understand interest and concern of target audience related to specific topics
beyond Brands and product on Social Media (ex: concern of Moms about parenting,
interest of your target audience when it come to music/ education/ love/ beauty…)
• Key finding: What factor brand can apply? To understand? To connect? To take care
consumer
• Recommendation: How to apply? How to reach your target audience?

WHEN should Brand use this research?

• Consumer insight research can be very helpful in communication planning/ product

innovation idea
• The report should be conducted every 6 months or one year

Our project deliverables

• Type of report: ONE-OFF Report

• Time to completion: 3 – 4 working weeks
 ALWAYS-ON BRAND & CRISIS TRACKING

SECTION 03
 WHAT WE DO IN THIS SERVICE
MONITORING DETECT
COLLECT DATA DETECT
All information about NEGATIVE NEWS
Mercedes Products
• Bad experience with product
• Bad perception about product
image
VERIFY DATA • Serious complain with real
evidence
• Exclude noise/ spam / DETECT WRONG INFO
irrelevant Data ABOUT BRAND
• Score sentiment
• Categorize Content/Source/ • Misleading news
User • Attacking by competitor
ALERT
SENDING ALERT
• Email (Real-time Alert)
• SMS (Real-time Alert)
• Summary Report within 24h
PROVIDE SUPPORT
• User contact info
• Insight of crisis/bad news
REPORT
IN-DEPTH RESEARCH
• Daily Report
• Weekly Report
• Monthly Report
• Quarterly Report
(Flexible period report based on
client diverse request)
SOCIALHEAT
Social Listening by YouNet Media is operated by
SocialHeat, the biggest data pool & most comprehensive
system in data analysis & mining of Vietnam. With strong
R&D team, SocialHeat are now having highly advanced
features:

• Automatically categorize sentiment of discussion

• Automatically statistic & analyze engagement of discussion
• Profiling social audience
• Smart display & export data by source & thread
FULL TRACKING OF DISCUSSIONS &
PROFILES OF SOCIAL AUDIENCES
CRISIS ALERT
Crisis Alert (automatically identify & notify bad news) is a
tool that is integrated in SocialHeat, for the purpose of
protecting brand image by :

• Giving real-time alert 24/7 to Contact List

• Notifying via email (unlimited no. of email)
• Notifying via SMS
 PROVIDE BRAND WITH CRISIS ALERT SYSTEM
• Crisis detection from each posts and sources by automatic sentiment rating and by tracking crisis keywords.
• ALERT by email & SMS.
ALERT SETUP

Crisis
Alert

Real-time crisis & issue alert:

✓ Serious Negative discussions or news
✓ Negative Threads which have HIGH reach of
users or engagement (comments, replies)
✓ Negative posts from influencers.
BRAND HEALTH TRACK REPORT
WHAT does this report provide?

This service provides bank with data & report to understand:

• Customer’s perception of brand image

• Crisis Insight
• Brands performance in comparison: Social Tactics/Channel/Virality
• Brand opportunity & barrier on Social Media

This service base on YouNet Media’s social monitoring technology & research expert
team to deliver both online data & period reports.

WHAT we offer through this solution?

Weekly Report 3 weekly reports to snapshot brand overall performance

Monthly Report 1 monthly report to understand Brand performance on Social

Quaterly Report Evaluate brand health on social media

 WHAT WE OFFER IN ADVANCED SERVICE?
DELIVERABLE
• Account to access Monitoring System 24/7
• Crisis Alert for 17 brands via email & SMS
1. TOOL • Support provide key contact (Mobile Phone) in case of crisis (Maximum: 5)
• Export raw data
3 WEEKLY REPORT/MONTH
1. How many discussion & engagement did brand create
in a week? (Buzz & Engagement Volume)
2. Which brand was talked the most ? (SOV)
3. How did brand was talked? (Overall Sentiment)
4. Where was brand talked about ? (Channel/Source
Analysis)
5. How did the fanpage perform (fanpage analysis)
6. Statistics: Top Source/Top Thread/Top most engaging
User
2. REPORT 7. How social media audience perceived brand? (Brand
attribute analysis)
8. Detailed analysis on each brand: channel/social
tactics/ brand sentiment
DESCRIPTION
1 MONTHLY REPORT/MONTH
0. Highlighted stories within category/ market
1. How many discussion & engagement did brand create in a
month? (Buzz & Engagement Volume)
2. How much did brand awareness grow through weeks? (Compare
buzz volume among weeks)
3. Which brand was talked the most ? (SOV)
4. How did brand was talked? (Overall Sentiment)
5. Which brand was talked the most positive?
6. Which brand was talked the most negative?
7. Detailed analysis on each brand: channel/social tactics/ brand
sentiment
8. How social media audience perceived brand? (Brand attribute
analysis)
9. Verbatim?
10. Where was brand talked about ? (Channel/Source Analysis)
11. Evaluate return of media effort (Paid/Own/Earned Media
Analysis)
12. How did the fanpage perform (fanpage analysis)
13. Statistics: Top Source/Top Thread/Top most engaging User
14. Key Finding
15. Recommendations: competitors to track, channel, message
 CAMPAIGN TRACKING

SECTION 04
 CAMPAIGN TRACKING
Digital campaigns should be monitored and measured regularly to ensure the campaign OBJECTIVES & PLAN are being executed
efficiently BEFORE, DURING and AFTER the campaign: Brand communication (brand essence, brand positioning & perception),
Buzz & Engagement volume, Brand sentiment, Media and channel performance, KOLs performance, Content effectiveness,
Activities effectiveness…
MEASURE IMPORTANT METRICS ABOUT BRAND & CONSUMER JOURNEY

STEP 1 STEP 2

8.7% 10.4%
PURCHASE PURCHASE
INTENT INTENT

11.4% 11.6%
BRAND MENTION BRAND MENTION

37.2% 36.4% CAMPAIGN INTENT TO JOIN

CAMPAIGN INTENT TO JOIN

CAMPAIGN VIRAL 42.7% 28.3% CAMPAIGN VIRAL

MEASURE COMMUNICATION MESSAGE AND PRODUCT POSITIONING
New Methodology: combine SPSS & Social Data

From the chart, We can understand which attributes associated with which brand
 CONCLUSION & RECOMMENDATION
KEY TAKE OUT SOLUTIONS

BRAND A BRAND B

FAN PAGE + TVC: Should focus on Key contents:

• Promote mainly on Price, How to use • Drop to 2nd position of top sources
• Discussion about How to use products • Using hashtag, mention directly one
Fan Page product, giveaway calling for product using
sharing and review
• Apply hashtag in Minigame, Contest,
promoting key message of campaign/ TVC.
TVC

KOLs activities

Contest
Regulation

Product
features
Perception
 TRENDS SPOTTING
(Theo dõi xu hướng)

SECTION 05
 TREND CATEGORY (BY THEME OF DISCUSSION)

HOW BRAND CAN APPLY TRENDSPOTTING?

• Create Better Social Contents

• Ideas for new consumers engaging campaign
• Campaign Conception & Creative work

PROJECT DELIVERABLES

• Daily alert via Viber/ Facebook Group/ Email

• Weekly – Monthly Report capturing hot
discussion
FASHION TRENDSPOTTER
 Biti’s Hunter 267769

RieNevan Shoes

DISCOVERY 1
14570
Modern Ao Dai
146933

Flower dress
36920

Floral skirt
27179

Streetstyle
DISCOVERY 2
Beret
9956

Fur coats
5189

Fashion items with rooster

6921

pattern

HOT ITEMS
Legging
88700
JANUARY 2017

Bomber
86224

Hoodie
45327

Sporty style
DISCOVERY 3

Sportwear set
15900

White sneaker
10253

Mix and match clothes for

13689

best friends
WHAT’S HOT ON SOCIAL IN FASHION CATEGORY?

DISCOVERY 4

Amazing design by John

2684

Galliano

Cool ways to tie shoelaces

2008

Louis Vuitton x Supreme

OTHER HOT TOPICS
1537

collection
 DISCOVERY 1 Domestic SPORTWEAR products RECEIVE HIGH ATTENTION OF YOUNG
PEOPLE ON SOCIAL MEDIA
Biti’s Hunter is the hottest name in January due to Lac Troi MV of Son Tung MTP wearing this product and succesful “Di de tro ve”
campaign. The comeback of this domestic brand receives much support from young people especially for the innovation in product
design and brand’s marketing strategy.
RieNevan, a shoes brand created by a young Vietnamese - Nguyen Ngoc Tien catches high attention of young people and is positively
feedbacked to have good design along with high quality.

Biti’s in “Lac Troi” MV “Di de tro ve” Campaign RieNevan of Nguyen Minh Tien
 DISCOVERY 2 MODERN “AO DAI” KEEPS BEING THE HOTTEST FASHION ITEMS
STREETSTYLE

Being hot since the end of 2016, modern Ao dai keeps being a hot fashion items in this spring and has become a familiar item for
streetstyle, yet there is a big controversial topic regarding this item on social media. In January, floral dress, skirt,... are also discussed a
lot on social media, meanwhile Beret is predicted to be a spotlight in fashion category this year.

Modern Ao Dai Floral Dress Beret

 DISCOVERY 3 THE RISING IN GYM TREND makes sporty style become more and more
SPORTY STYLE popular
Due to the rising of Gym trend which has changed the perception of female beauty in Vietnam, Legging is becoming a favorite fashion
item among female to show their body perfection. Besides, bomber, hoodie, sportwear set,... are currently popular trends among sporty
style lovers.

Kendall is the celebrity that strongly

promotes legging Bomber White sneakers
 DETECT & MEASURE INFLUENCE IN CATEGORY
1. Detect & scan Influencer
2. Analyze Influencer profile
3. Measure Influencer performance
SECTION 06
DETECT & VERIFY INFLUENCERS AMONG 46 MIL FB USERS USING SOCIAL
LISTENING SYSTEM (BASE ON CLIENT’S CRITERIA)

XUAN LAN – MODEL THAO TRAN – pediatrician QUYNH HUONG – Officer

NO. of followers: 251,000 NO. of followers: 51,578 NO. of followers: 29,578
 ANALYZE SOCIAL INFLUENCER PROFILES – RECOMMEND INFLUENCER FOR
BRANDS/CAMPAIGN
MAJOR METRICS TO REVIEW:
Reach: no. friends/ follower – demographic of followers (location, age, gender)…
Relevance: what are the topics the Influencer often discuss? Is the brand relevant with their personal image?...
Resonance: does the influencer have enough impact on their audience?
 EXAMPLE: MEASURE INFLUENCER’S PERFORMANCE

Relevant Irrelevant
Rank KOL Likes Shares Comments % Relevance
Comments Comments

Letsplaymakeup
1 598 41 252 12 240 5%
(Facebook)

2 Truc Lam make up 424 32 198 11 187 6%

3 Primmy Truong 314 10 119 65 54 55%

The Kick - Ass .Red

4 114 7 100 27 73 27%
Lipstick

5 Lien Anh Nguyen 1098 8 80 10 70 13%

6 Mailovesbeauty 246 9 67 32 35 48%

CON THỎ
7 74 1 30 22 8 73%
(removed)

Letsplaymakeup
8 81 2 24 1 23 4%
(Youtube channel)

9 Trinh Huynh Ngoc 86 1 21 4 17 19%

 SOCIAL CRM

SECTION 07
 BUSINESS VALUES OF SOCIAL CRM

SocialCRM helps Central Group and her companies to understand your customers on social network as well
as to generate leads for your business
1. Enrich your existing customer database with social data (profile, intention, behavior)
2. Social customer portrait intelligence research
3. Lead generation – find your online leads and convert them to your customers

Enabled with real-time listening – users’ social profile & behavior collection
DATA ANALYTICS
CUSTOMER PROFILE ENRICHMENT
 ENRICH CUSTOMER PROFILE WITH SOCIAL’S BEHAVIOR & INTERESTS

Brands do have their own customer database but probably with limited information about their customer
(name, phone, transactions). By mapping brands’ customer contact info with our SocialCRM platform, we
enrich your customer information with full social insights (demography, geography, preference, intention,
behavior). Business value to support companies’ loyalty program, promotion program for their existing
customer

Master Social Database Brand’s CRM

100k profiles has address
Mapping & sync
1M profile has phone number
1.5M profile has birthday Contact
Upload
…. 50+ available profile criteria Contact
(fields)
Custom profile segmentation
capability Personal Public Contacts
Vietnam Social Media: Information… Phone number, email Information…
3,000,000 Facebook fanpages & groups
35M Facebook profiles
300,000 Youtube channels Mentions, Cases Mentions, Cases,
3,000 Online news, forums, review, Q&A, Update Behaviors
Social behaviors
Retail sites
10,000 personal blogs
 PROFILE ENRICHMENT FOR BRAND’S EXISTING CUSTOMER DATABASE

SOCIAL SEGMENTATION
Demographic - Geographic
Location Profession Level Education Income Sex Age

Marital Country Phone Hobbies

Social Behavior (50+ available attributes and customs on demand)

New baby on
Starting up Searching for
Kid go to school Eating outside born / Having Social groups Political Concern
business real estate
new baby

Broke up Numbers of Online Sales

Travelling Studying abroad Getting married Fan of …
relationship children person…

Car/House
In Love Shopping Got promotion Brand loyalty Sport Music
owner

Savings Protection Heath Investment … … …

DATA ANALYTICS
SOCIAL CUSTOMER PORTRAIT
 SOCIAL ANALYTICS FOR LOOK-ALIVE CONSUMER MAPPING MODEL

YouNet Lookalike Modelling Portal

1 Sample
customer base
6
Profile mapping: Integration
Map brand’s sample
2 customers to our Relevency Score
Social Profiles (likelihood to
OPTIMIZATION
become customer)

Analyze customer
Social Behavioral
5 3 Attributes, Social
Profiles Demographics
Leads uploaded to
Lookalike Modeling Portal
Build up referent
4 Customer’s
7
Portrait
& Segmentations Update profiling

ACTUAL CUSTOMERS
REPORT DEMO DISCOVER BRAND CUSTOMER’s PORTRAIT
For Wine Industry VIA THEIR BEHAVIOR & INTEREST ON SOCIAL MEDIA

THE CHILDISH THE WINE/SPIRIT THE POSER THE OTHER GUY THE RETRO
YOUNGSTER JOBBER MIDDLEMAN

THE SILVERSPOON THE MILLENIAL THE SOCIABLE THE WORK-STYLE

ACHIEVER AFFLUENT BUSINESSMAN
REPORT DEMO DEEP DIVE INTO SOCIAL INTEREST AND ACTIVENESS
For Wine Industry

ACTIVE TIME MONTHLY BUZZ CREATED

70 – 80
INTERACTION (PER POST)

0 1 2 3 4 5 6 7 8 9 1011121314151617181920212223
Over 1000

“I am a party girl. l want every “I drink just for posing”.

photo of myself on Facebook look
Lifestyle sexy and attractive”. How they
drink
INTERESTS
PERSON LOCATION/EVENT COMMUNITY HOBBIES

• Celebrities/ KOL with stylish
and attractive appearance,
e.g. Hồ Ngọc Hà, Hà Anh, Hứa
Vĩ Văn, David Beckham
• Beauty Blogger (Vietnam &
Thailand)
• Bar/Pub/Club (Highest
frequency)
• Popular luxury places, e.g.
hotel/ restaurant / mall/
coffee shop
• Travel (mostly domestic
beach)
• Hair/Beauty Salon
• Clothing trading/ clearance
Group
• Beauty Care Group
• Freelance Jobs Group
• Talkative Group like Tâm Sự
Eva
• Young information channel:
Yeah1TV
• Entertaining channel: Chửi
Thuê, Em plus…
• Cosmetic Surgery
• Beauty Care
• Fashion: Well-known
clothing brands, especially
well-known and trendy items
that can show high-end class
DATA ANALYTICS
SOCIAL LEAD GENERATION
 LEAD GENERATION – BY PROFILE ANALYSIS

Researching user demographics and behaviors to identify who is potential to purchase

brand’s products or services

OUR SOLUTION

• Our social listening engine collects 42 millions of user profile attributes, interests and social behaviors
• Our Data-Management-Platform with custom- built-in intelligent specifically for your brand will perform profiling research of
personal preferences and behavior, and categorize which users are potential to purchase your products or services
 LEAD GENERATION – DELIVERABLE

Contact

Option: EXPORT LEAD PROFILE

Personal Public
Name Facebook profile URL Sex/Gender
Information
Phone Lead category Education
Marital Status Profession Location /
Mentions, Cases, Brand's CRM Country
Social behaviors INDEPTH PROFILE ATTRIBUTE & BEHAVIOR
Contact Number of kids New baby on Hobbies / Interest
born
Health Status Income Social groups
Social Profile
information
Hospital check- Personal Fan of competitors
ins preferences
Social Behaviors, And more …
Real-time feeding intention, interest,
Note: Beside phone number, other profile information is provided if available
discussions
THANK
YOU

2nd, Lu Gia Plaza, 70 Lu Gia, Dist 11, HCMC

info@younetmedia.com
+84 (0) 8 62646488
www.younetmedia.com