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Title Analyses
JOURNAL OF THE AMERICAN SOCIETY FOR INFORMATION SCIENCE. 42(10):731-734, 1991 ccc 0002~8231/91/010731-04$04.00
TABLE 1. Journal sample summary.
Set 1”
American Journal of Psychology 1887188 21 1098
American Journal of Sociology 1898199 19 763
Economic Journal 1893 20 523
Journal of Political Economy 1892193 20 866
Journal of Genetic Psychology 1898 20 763
Journal of Educational Psychology 1913 16 1034
Social Casework 1923124 14 787
Journalof Educational Research 1923 14 971
Education 1893194 20 1869
Set 2
Journal of Counseling and Developmentb 1921 34 3082
Journal of Social Psychologyb 1930 30 2525
Career Development Quarterly’ 1952153 37 1634
Journal of College Student Development’ 1959160 29 2619
Journal of Counseling Psychology’ 1954 35 2754
Counselor Education and Supervision’ 1961162 28 1245
Set 3’
Journal of Organizational Behavior 1980 9 218
Research in Higher Education 1973 16 717
Journal of Vocational Behavior 1971 18 1029
Total 24497
work, sociology, and economics, as listed in Table 1. All complexity than did the increase in title size. For the
of the articles in the years ending in 3 and 8 (1923, journals in existence more than two decades, the com-
1928, 1933, 1938, . . . ) were used. bination of complex words and length of titles showed a
Set 2 was composed of five journals representing a highly positive relationship to time (Table 2).
relatively new field, counseling, and one comparator An analysis of variance supported the correlation
journal, the Journal of Social Psychology. Two of the analysis. DB#2 values for each journal were divided
journals were sampled in alternate years; and for the into blocks. For example, for theAmerican Journal of Psy-
other four journals, all article titles were used. chology, years were divided into the following blocks:
Finally, to provide comparison data from journals 1887/88-1913, 1918-1938, 1943-1963, and 1968-1988.
with a relatively short life span, three recently founded Time intervals were made as nearly equal as the total
journals constituted Set 3. All of the titles for all of the number of observations would allow. For all but the Set
years since founding through 1988 were accumulated. 3 journals, four blocks were used. In all instances, the
Multiple regression and analysis of variance, were resulting F-ratio was highly significant, except for Set 3
used to test the expectation that the fields represented (Table 3).
by these article titles were becoming more complex The clear trend among the 15 significantly different
over time. subsets of DB#2 values was from less length/complexity
(larger DB#2 index values) to more complexity/length
as the time interval became closer to the present.
Results
The correlation between time and the DB#2 index
Discussion
values for the entire sample was -0.82, significantly
different from zero at the p < -01 level. As the year Nine basic journals were selected for their early
index value increased, the DB#2 value decreased, indi- origin, continuous existence and overall representative-
cating an increase in complexity over time. For Set 1, ness as repositories of writing in education, psychology,
covering the longest time span, the correlation was economics, and social work. The six journals in Set 2
-0.79, again highly significant. Correlations and beta include four that are closely related, one being the
weights for the percents of three-syllable words and the “parent” of the other three, and two other field-related
average lengths of titles show that larger, more complex journals. Finally, Set 3 journals are typical of newly iden-
words contributed somewhat more to the increasing tified speciality areas within education and psychology.
Percent of Percent of
Three-Syllable Title Three-Syllable Title
Variable DB#2 Words Length Words Length
Total Set
Time -.82 .68 .49 ,587 .298
DB#2 1.00 -.84 -.66 - ,696 -.439
Set One
Time -.79 .65 .51 .534 .331
DB#2 1.00 -.73 -.76 - .535 -.573
Set Two
Time -.81 .67 SO ,571 ,321
DB#2 1.00 -.81 -.69 -.657 -.483
Since the journals sampled are more or less represen- period of time, and with perhaps somewhat less distinc-
tative of their fields, and assuming that titles indeed tive results.
are the windows to the substance of articles, then all of One suggestion (Tocatlian, 1970) has been that the
the fields represented have become more complex with development of computer data bases has produced an
the passage of time. Why? increasing awareness on the part of authors of the im-
Rouquette (1976) found that 5,979 psychology article portance of key words. Another suggestion (Bird &
titles in France between 1900 and 1969 showed a regu- Knight, 1975) has been that longer titles have become
lar increase in size, except for the two World War peri- necessary to distinguish one article from another in an
ods. Several researchers (Bird & Knight, 1975; Buxton ever increasingly crowded journal marketplace. These
& Meadows, 1977; Diener, 1984; Tocatlian, 1970) have and similar arguments are credible and reflect some of
shown somewhat similar trends, though over a shorter the influences involved.
Mean Squares
Set One
American Journal of Psychology (4) 104.987 3.910 26.621”
American Journal of Sociology (4) 66.890 12.212 5.477”
Economic Journal (4) 92.443 12.929 7.150”
Journal of Political Economy (4) 81.832 3.988 20.519”
Journal of Genetic Psychology (4) 239.897 5.278 45.449”
Journal of Educational Psychology (4) 143.100 1.649 86.795”
Social Casework (4) 93.086 5.693 16.350”
Journal of Educational Research (4) 96.079 2.507 38.318”
Education (4) 118.65 1 4.831 24.558”
Set Two
Journal of Counseling and Development (4) 82.967 6.174 13.438a
Journal of Social Psychology (4) 83.514 2.668 31.302”
Career Development Quarterly (4) 115.436 6.172 18.704”
Journal of College Student Development (4) 20.738 2.853 7.269”
Journal of Counseling Psychology (4) 138.533 5.017 27.610”
Counselor Education and Supervision (4) 48.538 3.076 15.780”
Set Three
Journal of Organizational Behavior (3) 3.130 8.170 0.383
Research in Higher Education (3) 0.003 2.332 0.001
Journal of Vocational Behavior (2) 4.463 3.005 1.485