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ASSIGNMENT-2

MARKETING RESEARCH

You are required to prepare a rich, and comprehensive presentation on


“Neuromarketing“; concept, tools & techniques, practices and other aspects of this
phenomenon.
This is a Group Assignment on PPT, comprising only 4 members (no more no less); you
can make group of your choice and register with your CR to avoid any duplication
This is an open-book/open-source assignment: your contribution in this assignment
shall be evaluated on the basis of:
i. Information that you locate
ii. Selection of relevant material
iii. Organization of selected material
iv. Sequence, and presentation

Your PPT skills, aesthetics and creative imagination may earn you an advantage and/or
additional marks
Submit your PPT assignment on or before 10th May 2020 at email address of your CR

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