Naia Cancela Okking

CONFIRMATORY STAGE
ILLUSTRATION
“Inside your Coffee Cup”

Research and Development

Level 3 / 4 Diploma in Foundation Studies in Art, Design and Media

Learner Name ABC Reg. ID Centre Number

Naia Cancela Okking 1976391 2530

Personal Confirmatory Study Title Specialist Area/s e.g. Fine Art, Graphic
Design, Textile Design

Inside your Coffee Cup Illustration (Editorial)

Tutor / Assessor Name Signature Date

Anne Edwards 16th of June

Course Leader…… Foundation Studies 2020
Section 1
During this course I have learned many things about art and design in a short period of
time. It has been a challenge just as it has been an amazing experience. The first months
I furthered my knowledge about photography and learned how to edit images in a more
creative way using Photoshop and Lightroom.

I have experimented with multiple processes and materials, researched about the history
of different types of art and found artists that inspire me like Milton Glaser, Tadeusz
Gronowski, Cheyenne Barton, Jessica Meyrick, Sha'an d'Anthes (AKA Furry Little Peach),
Diego Oquendo, Muhammed Sajid, Lucy Fleming, Elena Gual and many more.

Additionally, in my projects about Fine Art, Illustration and briefs about environmental
problems I have learned about the creative process and how to show my development
and ideas through sketches and research. Before doing this course, I didn’t know much
about digital art, neither had I tried it. Making a map, poster and practicing packaging
design made me like it more and understand it better.

Section 2

After exploring different types of art in the course, it has only confirmed me even more
that I want to pursue illustration as a career. It is a versatile field that gives you creative
freedom and space to explore different styles. With this course I have realised how many
fields of illustration there are and it has given me a taste of how it will be to study this
career and the different types of work there are.

Making a poster and creating a character for a brand helped me to explore typography,
layout, how to transmit an idea through an image and sparking my interest in editorial
illustration. I am interested in giving positive messages to people and help our
community in any way I can by making images that make people stop for a bit in this
fast-paced world.

During my confirmatory stage, I want to further my knowledge in editorial illustration,

how to construct and finalise a product related to this, how to manage my time and
increase my knowledge about the illustration world so I can achieve my future goals.
Section 3

For my project I decided to apply editorial illustration methods to create a book about
coffee and its global impact on our society. Coffee drinking is a very common daily ritual
for many. However, not many people know where it comes from, the work behind its
production, how big the industry is and the many types of coffee there are.

I will do research on the following:

• Editorial illustration
• Types of editorial products
• Editorial illustrators
• Illustrated print and digital media examples
• History of Coffee
• How and where coffee is made
• The different types of coffee
• The impact of coffee in our society
• Examples of coffee illustration

It is my intention to use the following processes:

• Rough drawings
• Drawing
• Painting
• Writing
• Layout design
• Digital edition

Materials I will use:

• Traditional art materials

• Adobe programs
• Procreate app with iPad pro and Apple pencil
• Digital resources
• Books

My final outcome will be a physical book but I also intend to make GIFS and add an
interactive aspect.
TIMETABLE
Week 1: March 23-29 Make statement of intent
Start Research
Week 2: March 30-April 5 Finish Research
Start sketching
Week 3: April 6-12 Finish development sketches
Figure out colour palette and style
Figure out what section and
information will be used and written
in the book
Week 4: April 13-19 Start illustrating and simultaneously
writing the texts that go with the
drawings
Week 5: April 20-26 Keep making illustrations and texts
Week 6: April 27-May 3 Keep making illustrations and texts
Week 7: May 4-10 Make digital edits to illustrations
and put together with text
Week 8: May 11-17 Make cover
Make back cover
Week 9: May 18-24 Assemble book
Week 10: May 25-31 Review any last corrections and
edits that need to be made
Week 11: June 1-7 Evaluation of process and project

Section 4
To evaluate my project, I will record my process in my sketchbook and analyse what
could be improved by making comments beside the sketches and images. I will consult
families and friends of their opinions and ideas. For further evaluation I will use social
media to make poles about coffee asking people if they drink coffee and how much etc.
The idea is to use an Instagram account focused on art and record the process by taking
images of the development of the illustrations until the final outcome.
April 2020 P.S

In the beginning of this project I wanted to do a book. However, after doing some work
and deciding what contents would be included, I was not sure if it fit in the format of a
book or a pamphlet. For this reason, I researched about the type of editorial products to
decide in what category my project falls in (research found on page 24). After much
deliberation I decided a book suited my ideas best. I could see myself adding things like
a title page, flyleaf and formats that fell into a book. The information I was researching
would not have fit to what I thought could be a pamphlet. My ideas for the illustration
and the texts where more extensive and story driven in comparison to the quick and
direct information given from a brochure.
DECLARATION OF AUTHENTICITY

Learner Name Naia Cancela Okking

Unique Learner ABC

1976391
Number (ULN) Learner Reg. ID
Qualification D6102-03 Level 3 Foundation Diploma in Art Design and Media
Title (Ofqual ref: 500/8476/8)
Centre Name Artcoursework.com Ltd

Learner statement of authenticity

Before signing please read the guidance on page 2 of this form.
I confirm, that the attached assignment / portfolio is all my own work1 and does not include any work completed by
anyone other than myself. I have completed the assignment / portfolio in accordance with ABC Awards’ instructions
and within the time limits set by my centre.

15th June
Signature Date
2020

Centre confirmation of authenticity

On behalf of …Artcoursework.com Ltd…………………………………. (insert centre name), I confirm that the above
mentioned learner, to the best of my knowledge, is the sole author of the completed assignment / portfolio attached,
and the assessments have been completed under the required conditions.
16th June
Signed Date
2020
Name Anne Edwards

Title Course Leader… Foundation Studies

1Unless otherwise stated e.g. for some entry level qualifications, learners can work together but should
identify sections which are their own work.
 Research
Coffee research

Brief History

There is an Ethiopian legend that says that

a goat herder named Kaldi discovered that
when his goats ate a certain berry, they
became very energetic. He brought them to
the abbot in the local monastery and they
made a drink from these berries. However,
the drink tasted horribly so they threw it into
the fire creating a very nice odour. It was
then they decided that the berries should
be toasted beforehand to improve the
flavour of the beverage. This was the way
coffee was born.

In the 15th century word started spreading from the Monastery and reached the Arabian
Peninsula in Yemen, where coffee started to be cultivated and traded. In the 16th century
it reached other countries like Persia, Egypt, Syria, and Turkey.
In the Near East coffee houses started to
emerge (called qahveh khaneh). It
became a social spot where people
played chess, listened to music, watched
performances and conversed. At one
point they called these cafés “school of
the wise” because it was such a big
centre for information exchange. It was a
very popular drink among the Muslims
now that they weren’t allowed to drink
alcohol. However, in 1511 Khair Bey
prohibited coffee and demanded coffee shops to close because he thought it altered
people’s behaviour. In the end it was not possible because of its immense popularity.

When travellers told their stories back at

home in Europe coffee started to be known.
It arrived in the 17th century through
Venetian merchants because of their
closeness to Istanbul. It was just as popular
as in the middle east, however, it became a
controversy because it was thought of as the
devil’s drink. When Pope Clement VIII tried
it he liked it so much that he baptised the
drink leading to the opening of many coffee shops.

Around the 18th century coffee reached New York (before called New Amsterdam) to
later reach Boston where the first coffee shop in America opened. There was a revolt
called the Boston Tea Party when King George III set the tax for tea really high so the
preferred drink became coffee.

Coffee reached to America in multiple ways. One was when

Gabriel Mathieu de Clieu travelled from the Caribbean to
France to bring back a coffee plant. During the sail back they
had to overcome multiple obstacles, not only where they left
without drinking water, but there was also
someone that tried to sabotage the plant.
In the end they were able to arrive to the
Martinican where they created multiple
plantations.

At the same time the Hollandaise brought coffee to

Suriname. It then reached the Guyane, French
Guaiana and Brasil. In the 19th century it arrived to
Colombia where the “Eje Cafetero” was created
years later. It is curious that one of the last countries
to get coffee is now one of the largest producers.
Coffee Plant

The coffee plant is found mainly in countries located in the Equator

Line, making it a tropical plant. Because of this it will not survive the
cold weather, it needs certain temperatures in humid-dry conditions
that remain consistent, if this is met the plant will flower all year.
The fruit of the tree is called cherry, inside there are two beans.
When the tree is less fertile it will only produce one bean called
peaberry. Their leaves are big and have a deep green colour with a
wax like texture and the roots are able to reach a length of 20 to 25
km. There are around a 98 species but only two are mainly produced
today called Robusta (Coffea canephora) and Arabica (Coffea
arabiga) (60 varieties between them).

The seed is planted at the start of the rain season depending on the region. After around
two months of the seed being planted the knots and leaves will start to grow. At eight
months when it is the end of the dry season the flowers will start to bloom. When a year
and a half has passed a small amount of fruits will grow. At the end of the dry season the
amount of cherries increases and in the third year the same pattern will follow, more
flowers and less fruits in humid conditions and less flowers and more fruits in the dry
season. The harvesting time is long as there are different levels of mature fruit on the
same tree.

These plants can reach a height of 3 to 7 meters when cultivated and in the wild they
can grow up to 10 meters. It is originally from Africa; however, most plantations are found
in South America. The coffee plant has become one of the principal sources of oxygen
as it produces half of the amount as a rainforest
in the same hectares.
Arabica
(Coffea arabica)
Arabica occupies approximately 75-80% of coffee
production. It is cultivated mainly in Colombia, Brazil and
Central America. This bean contains less caffeine, it is more
aromatic and less bitter than Robusta. It has an oval shape
with a curved cut like an “S” in the middle. The best
temperatures for Arabica are 15 to 24 °C and altitudes
around 800 to 3000 meters. The fruit matures in between
seven to nine months and is self-pollinating.

Robusta
(Coffea canephora)

Robusta has an approximate of 20% of the production.

It is mainly cultivated in West and Central Africa, South
East Asia and Brazil. The taste is thought of as inferior
compared to Arabica as it has a more bitter quality and
contains more caffeine. Nonetheless the plant is more
robust as it is stronger against heat, parasites and
diseases. The bean is round and has straight cut, the
fruit will mature at a rate of nine to eleven months and
needs cross-pollination. It lives best at altitudes
between 0 and 900 meters and temperatures of 24 to
29 °C.

The Making of Coffee

From crop to cup

Coffee is a very common and loved drink. However, not many know the process behind
each cup. Here are the steps from plant to brew.
First the seed is planted and when it is fully grown it is harvested by hand or using a
machine. To harvest, the fruit has to have a bright red or purple tones to be completely
mature. The state of matureness will change and determine the flavour of the coffee.
Each cherry is carefully selected making sure there are no diseases. Then the pulp is
removed from the bean by drying it in the sun for two to four weeks until the skin cracks
or by fermenting it and washing it. Because the seed is still not completely clean it has
to go through a process called milling, here the extra layer is cleaned by hulling and
polishing.

A professional coffee grader observes the bean and roasts it to make a brewed coffee,
they look for defects and test their quality, this procedure is called cupping. After
shipping when the beans have arrived to the countries that import it, the coffee is toasted
in large machines at approximately 200 degrees Celsius. The coffee is grinded to
enhance the flavour either finer or coarse. After, it is packaged in many different forms
to sell in stores and cafés. Though coffee is sometimes packaged with just the roasted
bean some people prefer to buy coffee that has been grinded because they don’t have
the machines at home. The coffee is then brewed in the preferred method of the
consumer.
Producers of Coffee/Coffee around the world

Coffee is the second most consumed drink after water, a lot of people have a cup every
day, however, do you really know where it comes from? Approximately 75 countries are
in the coffee business. Here are some facts about the top five producers according to
amount of coffee produced.

1. Brazil
Brazil has been the largest producer of
coffee in the world for more than 150 years.
Most of their plantations are found in Sao
Paulo, Parana and Minas Gerais, with a
total of around 27,000 km of plantations
and in 2019, 2,598,000 metric tons of
Coffee were produced. They grow both
Arabica and Robusta. They make their
coffee with different methods like drying
the fruit under the sun, making Brazilian
coffee a sweet and low acidic drink.

2. Vietnam
Vietnam’s coffee production consists of 96%
Robusta and is grown in the south of the
country. Today they grow 1,700,000 metric
tons of coffee every year, the amount of
production has increased immensely as in
1975 they were only producing 6000 tons.
Coffee is a big part of Vietnamese culture
and it is usually prepared my mixing it with
condensed milk. The coffee itself is used for
blends and has a well-balanced low acidic
taste.
3. Colombia

Colombian coffee is known all over the

world now that it is categorised as the
best coffee because of its high quality and
soft taste. The acidity is well balanced and
the flavour is consistent thanks to the care
of the producers and the rugged
mountainous geography. They were once
the largest producer, but unfortunately
the rise in temperature has affected the
plantations. They produce 810,000
metric-tons every year grown in small
family farms around the country.

4. Indonesia

Indonesia produces 700,000 metric

tons of coffee which consist of 85% of
their total exports. The geographic
conditions are similar to those in
Colombia, making Indonesia a very
suitable region for planting coffee.
Coffee is especially known from the
islands Sumatra, Java, and Sulawesi.
Some of the coffee is aged in
warehouses where the countries
damp and warm climate improve the
flavour, but also makes the price of
the drink higher. The taste has mild
acidity and is very rich.
 5. Ethiopia

Ethiopia is where the origin of coffee

comes from. Of the total exports 28%
are coffee and in 2019 400,000 metric
tons of coffee were produced with the
main harvesting still being wild trees.
Ethiopia has grown coffee for more
than 1100 years and today 16 million
people are employed in the business.
Coffee is found mainly in Sidamo,
Harrar, Kaffa and has a rich and full-
bodied bold flavour.

There are many more top producers like India, Honduras, Uganda, Mexico, and
Guatemala. Coffee is a loved drink internationally produced all over the world in many
different forms. Each country has its own way of drinking and its own culture. From the
most expensive coffee like the “Kopi Luwaik” in Indonesia and “La Hacienda La
Esmeralda” in Panama for more than 2000 euros a kilogram to a simple cappuccino at
the café in the corner of your street.
Colombian Coffee
Colombian coffee is famous all over the world for its
quality and taste, so it is no secret that at one point it was
their main source of income and is today their most
exported product over 90 countries.

Colombia is ranked third in production and fourth in

coffee exportation. However, because it is so popular, it
is all sold in foreign countries so Colombians are usually
not able to drink the highest quality coffee. Nonetheless
it still has a major impact in Colombia’s culture.

In 1959 a character called Juan Valdez that illustrates Colombian coffee producers was
created. That same year a Colombian coffee office opened in Tokyo, making Japan the
second largest country in consuming Colombia’s coffee. In 1984, a logo (top left corner)
was created to represent Colombian coffee.

There is a region called “El Eje Cafetero”

where most production takes place along with
Huila, Tolima, Valle del Cauca, Nariño,
Santander and Cundinamarca. “El Eje
Cafetero”, known as The Coffee Triangle in
English consists of three departments called
Risaralda, Quindio and Caldas that have also
become a main touristic spot where you can
visit the small villages and plantations. Coffee
arrived 300 years ago to this South American
country and is today a major element in the
social life of the locals. In Colombia coffee is not used for energy, but as something you
sit over and talk to families and friends with or drink during meetings with colleagues.
Their typical drink is called “tinto” which is drunk dark in small plastic cups with common
white sugar or raw cane sugar.
Coffee Drinks and Products

Espresso
An Espresso is the base for most coffee drinks, it is
coffee diluted in water but a lot more concentrated.
Also drunk on its own, there are different variations like
the Doppio which is a double shot, a Ristretto that uses
less water or an Americano which has a softer flavour
because of the added water.
Cortado

It consists of an Espresso with a little bit of warm

steamed milk to lower the acidity.

Macchiato

It is also an Espresso but with foam on top. Depending

on the consumer some sugar might be mixed in, now
that the flavour is quite strong.

Latte
This is probably the one of the most popular coffee
drink. A Latte is a shot of Espresso with steamed milk
and a bit of foam. It is sometimes found with added
flavours like vanilla and pumpkin. There is a Portuguese
version called Galão where double the milk is used.

Cappuccino
Like the Latte it’s a shot of Espresso with steamed milk,
however, it has a lot more foam and is usually topped
 with cocoa or cinnamon powder. There is an Australian
version called the Flat White, it’s the same principle
however, it is made with Ristretto and less foam.

Mocha

A Mocha is based with Espresso and mixed with cocoa

powder to give a chocolate flavour, the steamed milk
and foam are then poured into the drink.

Café au Lait/ Café con Leche

Like its name describes it’s a simple coffee drink based

of Espresso with a bit of warm milk making it have a
stronger flavour.

Affogato

This dessert like coffee drink consists of Espresso shots

with scoops of ice cream.

Irish

This Irish origin coffee is similar to a cocktail drink,

consists of black coffee, whiskey and whipped cream.
Ice coffee/Espresso

Any type of coffee like an Espresso, Americano or

coffee with milk and sugar can be poured over ice for a
more refreshing drink.

Cold Brew

Instead of pouring hot coffee over ice the beans are

soaked in cold water and left for 6-36 hours depending
on the strength wanted. When the coffee is done milk
or creamer can be added.

Nitro

Based on a Cold Brew but mixed with nitrogen bubbles

to make a frothed consistency.

Frappuccino

Coffee with milk or creamer and sugar is blended with

ice for a thick consistency. It can then be mixed with
syrup and decorated with whipped cream.
Dalgona

Dalgona coffee is a new Korean recipe. It consists of

mixing instant coffee, sugar and water to make a thick
consistency that is put on top of warm or cold milk.

Mazagra

Made with Ice Coffee, the Mazagra consists of rum,

lemon and sugar.

Tinto Campesino

A typical drink from Colombia is made with black coffee

and sweetened with ‘panela’ an unrefined whole cane
sugar instead of regular sugar.
These are only some of the many types of drinks that exist and everyday there are more
inventions and ways to drink coffee. Each country gives their own twist to the most
common ones, adding alcohol, fruity tastes, sweets and spices. Multiple machines have
been created so everyone can enjoy freshly made coffees from their homes, to take with
them with portable Nespresso machines or to prepare with different strengths and
flavours for anyone’s taste. Different presentations like instant coffee, already ground
coffee, capsules and many more have been created for convenience and easy access.
There is now decaf coffee to able to drink it at any time of day and in Ethiopia and
Yemen, the skin is used to make tea and infusions. Coffee is also used to make many
products like fertilisers, food for animals, creams, air fresheners, soaps, medicines and
even toothbrushes. Coffee is not only a drink but a very versatile plant used for many
products.

Impact on Society

Coffee has had an immense impact in our community

and day to day lives. It is true, like any other thing that
there are some disadvantages. Caffeine can be
addictive and give some headaches if you skip a day
of coffee, make you sleepless at times and a bit jittery.
However, there are more benefits than harms.

Studies show that coffee reduces the risk of

postmenopausal cancer by 10% and colon cancer by
20% in women who drink more than three cups of
coffee a day. In a study over 500,000 people it was
found that coffee drinking reduces mortality rates.
Additionally, a compound in coffee called Cafestol
decreases the risk of diabetes. Multiple studies have
also shown that the risk of death from other diseases
including liver cancer and strokes are diminished in
coffee drinkers, nonetheless it’s important to note caffeine affects everybody in a
different way depending on weight, gender, heredity, etc.
 A part from the many health benefits there is a huge influence
in our social lives. This drink has become part of many peoples
routine by having a cup of coffee when they wake up as a way
to get some energy and start their day.
The phrase “let’s grab a cup of coffee” is associated with
chatting with someone, however not necessarily over a coffee.
Going to a café is a common activity for relaxing and talking
whilst drinking something warm. Coffee shops have become a social spot that not only
holds events and concerts but is also a place where many people go and work. It is
especially common in freelancers, writers and artists to go to these settings for a change
of scenery from their homes. Coffee shops are a place for exchanging information and
talking about the news around the world and our lives with friends and family.

In offices there is a large chance they will have

coffee machines or that there is a coffee shop
close by. Workers have a cup of coffee as a
break and as a way for socialising with their
fellow colleagues. Today many households
have their own machine and it is a custom to
invite someone over for coffee.

Coffee is one of the most exported products in multiple

countries and is second after petroleum in commercial
products. It has created 125 millions of jobs in factories,
machinery, packaging and harvesting. Unfortunately it is a
bit controversial as coffee pickers are only paid by full
basket of mature fruits.
 The job barista has become very popular amongst young
people as a side job whilst studying. This coffee making
career has created the latte art. There are now competitions
that involve the best decorations made with the foam from
milk. Some baristas create incredible masterpieces in cafés
to make the coffee drinking experience even deeper and
more interesting.

The have also been made works of art like the soap opera “Café con
aroma de mujer” that takes place in el Eje Cafetero in Colombia about a
women coffee harvester who falls in love with the owner of the
plantations and leaves a difficult situation with her own means. There is
also a song called “Ojalá que llueva café” by Juan Luís Guerra that tells
the importance of agriculture and plantations. Multiple books have been
written that take place in coffee shops or are made a main topic of
conversation, for example, “Il Primo caffe mattino”, Diego Galdino and
“La piramide del caffe”, Nicola Lecca.

Coffee has created an international movement as countries import and export thousands
of kilograms. Supermarkets dedicate shelfs to all types of
coffee from capsules and different types of grinding to instant
coffee. Coffee is not only a drink, but also a part of our daily
vocabulary as a social invitation. This product has had such an
impact that it is certain that somebody somewhere in the
world is having a cup of coffee right now.
What is editorial illustration?

I decided to do something related to editorial illustration as I have always been fond of

books. I think that the combination of images and text is a very effective way of learning
and communicating. I am still new to the types that exist and how it works in the real
world, because of this I decided to do some research of the different types of editorial
illustration to gain a deeper knowledge and find which will suit best for the project and
what is the best way to develop my work. I want to find the resources and the correct
information to contribute my knowledge to other people in the best way possible. This
is what I found during my research:

Editorial illustration is defined as the conceptualization of an image based of a text. The

job of the illustrator is to summarise all that is said in a newspaper, magazine, article or
other into an image. It is an artwork that accompanies words to show a deeper meaning,
give a breather from big blocks of text and make the experience for the reader more
interesting. These illustrations are made in forms of comics, graphic novels, individual
images, infographics and many more.

For most people the illustration is what will capture their attention first. This is why it has
to give a clear message to what the person is about to read. Additionally, a good
illustration will also tell you what is in between the lines of the text. It will give a larger
message of what is said in the words written. Illustration is not only a decoration on the
page, it is probably one of the most important parts of the editorial world.

“Product illustrations are there to make the user’s experiences easier; editorial
illustrations are there to make the reader’s experience more interesting—even more
challenging.”- Khoi Vinh
Illustration and types of Print Media

There are many types of print media and illustration has a big role in the industry. Some
are used for advertisement and news, other are a form of entertainment and education.
My intention is to create something similar to a book or brochure. I am not entirely sure
which category my project falls in or the differences between the print media that exists.
For this reason, I have investigated the types below to have a clear idea of what I want
to do.

Newspapers

Their purpose is to deliver up to date information, the majority of newspapers print every
day and they are the most traditional and effective way to reach a large amount of people
all over the world in an inexpensive way. Because of this, newspapers are printed in a
lower quality. Topics from politics, world happenings, sports, celebrities, arts and many
more can be accessed through these pages. Companies advertise daily or weekly in the
paper, the prizing depends on how much space the advertisement occupies in the
newspaper. Illustrations are used to capture the attentions of readers in certain articles
or advertisements.
Magazines

Magazines are bit more expensive to develop but just as common as the newspaper.
Instead of looking to reach a large amount of people they are targeted to certain
audiences. The print is of higher quality and each magazine usually specializes on a
certain subject: Fashion, gardening, celebrities, arts, sports, politics, traveling etc. One
of the main functions of a magazines is to inform and advertise products. In this case
illustration has a bigger role as many magazines use illustrators for the covers, articles
and other, now that they are a more artistic and designed publishing form. Readers
usually subscribe yearly, by season, monthly or weekly depending on each magazine.
Books

Books are a wide area of print media, that deliver a story or information. There is an
immense amount of different types: Novels, short stories, fiction, non-fiction, textbooks
for schools and universities, comics, graphic novels, children books etc. Their purpose is
solely to educate or entertain the reader. They contain a lot of information created and
delivered by writers and artists. Unlike the above types of print media books do not look
to sell or advertise and neither do they need be read the day or month they are
published; they are still valuable years later. Books also have a longer and more
developed publishing form, they take a lot longer to create and can also be quite
expensive.
Comics/Graphic Novels
Much similar to a book, graphic novels and comics are a way of telling stories through
drawings and illustrations. The story is created by communicating with the order and
layout of the panels, onomatopoeia, speech bubbles, small lines of text, movement and
action of the character, etc. The styles of illustration used in this form of publishing vary
depending on the story. Most of the book is told through drawings and the amount of
text is very little.
Children books
These books are similar to graphic novels as they are mostly told visually with small
blocks of text that accompany the illustrations. As the names states they are directed to
children. Because of this they are quite short, however, the length depends on the age.
The use of illustration is very prominent and has a very naïve and sweet looking
illustration, though it can also vary. format is a bit different to comics as most of them do
not include speech bubbles but are instead narrated in a similar way to a novel.
Brochure/Pamphlet
A brochure consists of around four pages that informs people about a company,
university or event. They are a form of advertising made by graphic designers or
illustrators that is usually printed on shiny paper and is very well presented. This form of
publishing is most commonly delivered by mail, found in stands in shops or handed out
on the streets.
Artists
It is not always easy to know exactly where knowledge and inspiration come from, it
could be from someone you admire or a teacher. Even though I have an idea of how I
want the book to look like, my purpose is to research different techniques and styles
from other artists. By looking at the work of artists I admire I will have a clearer
understanding of the techniques I want to use and I will be able to learn from them the
way they work and apply it to the project.

Atelier Sentô

This studio was created by Cécile Brun and Olivier Pichard. Most of their work is inspired
by their travels in Japan, their objective is to illustrate the unusual places of this Asian
country. The colour palettes they use are very colourful and vibrant and there is good
contrast between cool and warm tones which is something I would love to implement in
my work.

Atalier’s images tell stories in a beautiful way. They pay a lot of attention to detail;
wherever you look you will find intricate little things, small patterns, textures and objects
related to japan. In the illustrations I make for the book I would like to apply the way they
reference a certain place. When I draw places like Colombia or Ethiopia, I want to add
details that can put the reader in that country.
Sha’an d’Anthens

Sha’an d’Anthens (AKA Furry Little Peach) is an illustrator based in Sidney Australia. The
techniques she uses include watercolour, risographs and digital drawings. Her
illustrations have a naïve style and are very endearing. D’Anthens characters are lovable
and her colour palettes are bright and vibrant

She is one of my favourite illustrators. Her philosophy is beautiful as she believes there
is enough distressing imagery so she would like to draw more positive things. I would
love to apply the naïve and wholesome style of her characters to the ones I will draw. It
gives off a very calming feeling and makes the illustrations very enjoyable and easy to
look at. It adds a more interesting reading experience and it is nice way to learn
something. The coffee book is information oriented but expressed through imagery, this
is why I want to tell stories in a similar way to Sha’an.
Lucy Fleming

UK based illustrator Lucy Fleming specializes in children book illustration. Her styles as
she describes it in an interview is very playful and whimsical. In the same interview she
says her driving force is being part of storytelling, to put faces to characters in stories
and maybe be part of a person’s childhood nostalgia.

The warm and bright colours she uses suit the tropical and lively style I want to use in
the book about coffee. I would like to apply the contrast and small details that drive the
eye to a certain part of the image. She also highlights what she wants people to notice
very well by contrasting it with the background, which I personally would like to get
better at. I love the way she suggests light as it gives a very warm feeling and good
atmosphere. Her characters are very friendly and that is something I find important when
wanting to approach the reader.
Jessica Meyrick

Jessica was born in the UK in Bristol. She is now based in Sidney Australia after studying
a BA (Honors) in illustration in Falmouth. Her style is quite minimalistic with the use of
simple shapes and could be defined as flat illustration.

I am inspired by the way she inputs and demonstrates the importance of diversity. When
drawing I want to be conscious about this and include all types of people in my
illustrations. I find that drawing by hand and later editing it digitally not only makes it
more efficient to work but the hand painted quality is still visible. Due to this I would like
to experiment with this technique for the coffee illustrations. I really like the mix of pastel
colour palettes and bright bold colours she uses; I think that it would suit the book as
the light tones make the rest pop as well as giving a visual break. Her illustrations tell
stories as the characters almost look like they are moving. I would love to try and add
this kind of motion to the characters that work in the coffee business.
Diego Oquendo

Diego is a Colombian self-taught artist who is known mostly for his architectural drawings
from all over the world, though he also does a lot of live portraits and is always drawing
the world around him. Oquendo’s style is quite realistic and at the same time illustrative.
Sometimes parts of the drawings are left unfinished or there is only a couple of details in
colour, this way he directs the eye of the viewer telling you what he wants you to look
at.

Diego’s realistic style might not apply to the way I will illustrate. However, I want to pay
attention to detail the way he does. When drawing simple people, the outline he creates
gives a clear message and the details chosen are enough to suggest that someone is
there. When I have to draw people far away, for example people picking coffee in big
fields, I would like to do it this way.
Carolina Grosa

Carolina is an Italian illustrator. Her style is very versatile as it works for both children
illustrations and advertisement work. She draws plants by using simple shapes and
adding textures. I find them very cheerful and I would love to try a similar style when
illustrating the coffee plantations. I am not sure yet what materials I will be using,
however, I want to experiment with the way Carolina mixes different brushes and textures
digitally. Her characters have a lot of personality and some of her illustrations give off a
sense of humour. In the project I wish to carry this out as it adds a fun element to an
informative oriented book.
 COFFEE BOOK
DEVELOPMENT

Planning

Section, Layout, Sketches, Materials and References

3
All the layout of the book
will be made in Adobe
InDesign CC
 To practice the shape of the
coffee beans and leaves, I
Coffee Drawings made some sketches trying
different techniques.

I made these
To find a similar colour of the beans
leaves as the images above I inspired by
played with different the images in
materials. the collage
above. I
wanted to try
and get a
similar
shadowing
effect.
 Live dra
wing fro
grinder m a coff
I found ee
kitchen. in my
 COVER DESIGN

Sketches, Colour palettes, Materials, Style and

Typography
 Cover thumbnails
These designs on the top have a more graphic style. As the book will be
illustrated, I would like the book to follow a more illustrative style.

When researching
about coffee
illustrations I found
multiple with a
drawing inside a
coffee cup (seen in
illustration collage
above). I wanted to try
this style and see how
it would work for the
cover. In the end I
didn’t think it worked,
as the cup looked a
bit cluttered and it
was too storybook
like.

I like that the chairs look like they

are inside a tropical forest. The idea
is to incorporate the culture from
Colombia as coffee is a big part of
the country.
 Characters inspired by
Jessica Meyrick

Leaves inspired
by Carolina Grosa
The chairs are too
cartoon like

This simple style

could work.
However, I would
like to add some
more elements.
 The mix of the modern coffee machine with the bags of coffee grounds and tropical
plants works really well.

I like the illustration; but, it is

too storybook like.
Selected cover thumbnails
Colours and Materials
 The flat quality of the gouache and the vibrant
colour palette inspired by Jessica Meyrick achieves
a fun charismatic style. However, some elements
Testing Colours and Materials - Cover need to be cleaned up in both.

Watercolour Gouache
 Between all the covers I chose, the coffee machine illustrates the
tittle better and doesn’t have a children’s book style like the one in
the next page. I will make the illustration digitally mixing different
brushes, as it is a faster and more forgiving versatile medium.

Digital / 6B brush Digital / Round Brush

I found that mixing line art and watercolour gives it a cleaner look and the pencil adds a lot of texture to the
gouache. I will keep this in mind for future illustrations. The objects need contrast from the background.

Watercolour Gouache
I like the mix of brushes on the right, I will apply this technique to the final cover using the illustration with the coffee machine.
These illustrations have more texture, however, the colours are too similar to each other and need more contrast.

Digital / 6B brush Digital / Mixed Brushes

Cover and title page
 HISTORY SECTION

Title page and illustration

References, Layout, Sketches of content (Text and icons),

and Typography

“In this section the history of coffee will be demonstrated through a

timeline from its origin.”
¡
Typography for
title page
for history
Sketch layout history page
History of Coffee illustration
development
 COFFEE PLANT SECTION

Title page and illustration

Layout, Sketches of content (Text and icons), Final

illustrations and Typography

“On this part of the book I will show the stages of growth, parts of the
coffee plant and the main species.”
Layout for Coffee Plant section
Coffee Plant sketches
Illustrations Coffee plant
Typography
for title page
for coffee plant
 The layout on this page is
successful and the colours
suit each other really well. I
helped to add boxes
behind some of the texts
as before they would get a
bit lost. However, the
timeline could be more
illustrative by adding some
elements that represent
the passing of time.

The typography used is the

The line of fruit maturing To add some movement same as the title and other
adds a pop of colour and some of the information elements in the book for it
makes the page feel more was added loosely around to look more cohesive
alive the plants. I would have
liked to add even more
movement by adding
some arrows but it looked
to cluttered and a bit
visually distracting. I still
wanted the illustrations to
stand out at the same time.
 COFFEE PRODUCTION
SECTION

Title page and illustration

Layout, Sketches of content (Text and icons), Final

illustrations and Typography

“How production takes place is one of the most important factors in the
flavour. In this section I will explain the ten steps to make coffee.”
Layout for Production of Coffee section
Coffee Production sketches

This illustration expresses

that it is a harvester well, but
the anatomy could be better.
These drawings are dynamic
and clear in what the step is
explaining. The shape can be
improved.
The machines are well
developed. When cleaned up
and coloured they could work
really well.
Illustrations and text coffee production
 Coffee production illustrations

1. GROWING

2. HARVESTING

3. PROCESSING
4. MILLING

5. CUPPING

6. SHIPPING
7. ROASTING

9. GRINDING 8. PACKAGING

10. BREWING
Typography
for title page
for coffee
production

From
crop
To cup
Production of Coffee illustration
development

COFFEE PRODUCTION
PAGES IN PROGRESS
To make it more dynamic
and illustrated I will be
adding some details and
arrows that will help guide
the page

At first, I did not have the

steps or the arrows. Without
them the page looked a bit
bland and didn’t have any
movement or life. Adding the
steps (that also work as a pun
for the ”steps" in production)
created life and coherence

I was inspired to do the arrows from the illustration I found whilst researching production of coffee. On the illustration
the arrows connect with the drawing and interact with the next step in some way. I wanted to follow a similar principle,
but I found it a bit hard. Though the drawings turned out well I think the arrows should have been made at the same
time as the illustrations for there to be more coherence between them.
 COFFEE AROUND THE
WORLD SECTION

Title page and illustration

Layout, Sketches of content (Text and icons), Final

illustrations and Typography

“In this section of the book, I illustrate the biggest producers of coffee
around the world and some interesting facts about their coffee.”
Layout for World of Coffee section
World of Coffee sketches
The sketches are very lively and
represent each country well. Some of
them could be cleaned up and
improved in shape.
World of Coffee Illustrations

Illustrations Coffee around the world

Brazil
Brazil

Colombia

Ethiopia
Indonesia

Vietnam
Typography
for title page
for coffee
production
Pages ‘Coffee around the world” – Development
 COFFEE DRINKS SECTION

Title page and illustration

Layout, Sketches of content (Text and icons), Final

illustrations and Typography

“There are countless of types of coffee drinks. Below I will illustrate the
classics, some new recipes and interesting ingredients.”
Layout for Types of Coffee Drinks section
Coffee drinks sketch
Drinks of Coffee Illustrations Background
Illustrations Coffee Drinks- Background
Drinks of Coffee Illustrations
Types of Drinks
 Illustrations Coffee Drinks – Types of drinks

Tinto
ESPRESSO CORTADO
Campesino

MACCHIATO Latte Cappuccino

IRISH Mocha
AFFOGATO
 NITRO
Cold Frappuccino
Brew

ICED dalgona mazagra

COFFEE
Typography
for title page
for coffee
production
Pages ‘Coffee Drinks’ – Development
Coffee Drinks – Development
 COLOMBIA SECTION

Title page and illustration

Layout, Sketches of content (Text and icons), Final

illustrations and Typography

“Colombia holds the place for best quality coffee. To honour the years I
lived there, in this section of the book will talk about their culture
surrounding coffee.”
Layout for Colombia section
Colombia sketch

Version 1 Version 2
Colombia Illustrations
Typography
for title page
for coffee
production
Colombia – Development
 IMPACT OF COFFEE IN
SOCIETY SECTION

Title page and illustration

Layout, Sketches of content (Text and icons), Final

illustrations and Typography

“In this part of the book will write and illustrate about the immense impact
coffee has had on the world.”
Layout for Impact of Coffee section
Impact of coffee sketches
Impact of coffee Illustrations
Health

Social

Economic Art
Typography
for title page
for coffee
production
Impact of coffee – Development
I tried a lot of different layouts to
see what would work best. In the
end I preferred having two pages
as this would let the coffee shop
be bigger. I wanted the café to
be a focal point.
 BACK COVER

Illustration

Layout, Final illustrations and Typography

Layout for Back Cover
Instead of making the back cover vertical
I will be illustrating it horizontally. The
book will be changed in format so the
objects in the middle aren’t lost.
Back Cover Illustrations
Typography
for title page
for coffee
production
Typography
for title page
for coffee
production
Typography
for title page
for coffee
production

Blackboard Avenir Book

Chalkduster DK Lemon Yellow Sun

PATTERN SECTION

Illustration

Layout, Final illustrations and Typography

Patterns Illustrations
Digital Texture
FINAL ADJUSMENTS

Illustration

Layout, Final illustrations and Typography

 Texture

As some of the pages in the book

looked a bit flat because the
background colours were very visible, I
decided to add a texture.
At first, I tried with the texture of a
coffee bean bag, but the colours
changed too much and it would be
very hard to adjust. I then tried with a
watercolour paper texture that would
go well with the gouache looking
illustrations.
Textures
 Sample
textures in the
book pages
 Sample
textures in the
book pages
 Sample
textures in the
book pages

In the end, I decided to present

the final document without the
textures as it distracts from some
of the illustrations. I still believe it
is a good addition and I will keep
it in mind in the future.
Book layout and cover redesign

When beginning the book I didn’t completely keep in mind that with a vertical book the things in the middle would be cut
when printed. Later on when I learned to apply this I tried my best to keep things out of the middle. However, it proved to
be a bit difficult which left some elements in the spine.

Thanks to the suggestion of others I decided to turn around the book and make it horizontal, leaving the spine at the right
of the pages I had made. Because of this I had to make the cover longer as it was in a vertical position and design the
bacover the same way. This also helped improve the illustration as I could make some of the elements larger and add
tropical leaves around the page that would drive the eye to the coffee cup and espresso machine in the middle.
Mock-ups
Self-Evaluation
Creating this last project for Foundation in Art and Design has been an experience that
taught me many lessons and helped me grow as an artist. The research has not only
helped me gain knowledge in areas that I am passionate about but has also taught me
how to filter information when studying and not spend valuable time documenting things
I might not need.

Whilst investigating about coffee I have learned about cultures all over the world that
will help me in future illustrations. It was a great opportunity to be able to base a project
on a drink I enjoy every day. Even though I have been interested in editorial illustration
for quite some time I had not had the chance to learn more about it, until now.
Researching the different areas helped me understand it better so I could execute the
project in the best way possible.

For the past year I have come across many illustrators who are now inspiring my art. For
this reason, I wanted to analyse the work of some of the artists and see what I could gain
from them. I slowly learned to filter the information and concentrate on the things that
were useful for the project.

The plants I drew were inspired by Carolina Grosa and I was able to apply some of Jessica
Meyrick’s colour palettes. I would have liked to include the feeling and atmosphere that
Lucy Fleming’s whimsical illustrations give, more often though, I practiced lighting in the
Coffee Drinks section. Moreover, I was inspired from Sha’an d’Anthens and Lucy Fleming
when creating the characters for History of Coffee and Production.

Outside of the project I have come across more illustrators that I have not had the chance
to research. For example, Cheyenne Barton and Tiffany Tan (AKA: Apple Cheeks) have
been big influences in terms of style. In my day to day life I have also been inspired by
illustration books like Pikku Nikku that gave me an idea for the title pages in each section.

When it came to drawing and technique, I explored many types of different materials in
my sketchbook. In the beginning, I didn’t know what style I was going to follow in the
book so illustrating objects related to coffee not only taught me how to draw elements I
hadn’t before but slowly made me develop a style for the book. At first, I wanted to do
it traditionally, however I realised that for the size of the project it would be a slow
medium and I would run out of time. Because of that I decided to do it on my iPad Pro
with the Apple Pencil and create the layout in InDesign. I have had some experience with
digital mediums, but not a lot. Creating other projects for Foundation has helped me
gain more knowledge in this area. I still have a lot to learn and it was a great learning
curve to do the whole book digitally.

As time went by, I discovered new techniques and the illustrating process became more
fluid. In the first section I got the pixel amount wrong which created some difficulties
when putting it into InDesign. I started to learn the things I had to take into account if it
was to be printed, like changing the colour to CMYK.

Though I did find a general style for the book I have noticed that it has not remained
completely consistent in the whole book. I have learned a lot of techniques and found
new textures and brushes since the start of the project. The colour palettes might be
similar but when I compare the first illustrations from the last, the final pages are more
illustrative and developed. In the book it can be noticed how my style changes and how
I grow. It is an interesting thing to see, however in the future I would like to try harder to
maintain a more consistent style.

Throughout my foundation program I have been learning to take critiques from others
to enhance my learning process and to critique myself. In the statement of intent, I
specified that I would actively seek feedback from family, friends and teachers. Though
it was sometimes a challenge and there were differences of opinion, it helped in decision
making and creating a better book. Without the help of other people’s suggestions and
support there are things I would have not realised or thought of. At the start of this
project I wanted to implement this even more, so I wrote that I would put up polls and
ask questions on social media or start an art account. I do believe this could have
improved some elements, unfortunately because of lack of time I was not able to do it
but is something I will definitely do in the future.

When I made illustrations, I had to do a lot of thumbnails and different tries for the same
layout, I made comments where I wrote why something worked and something didn’t. It
was a challenge as I had to analyse why I didn’t like something, I learned to read my work
better and critique myself for further improvement. However, I would still like to learn
that some things need to be left as they are and to not tweak everything as there has to
be a balance. I sometimes found myself spending too much time in certain sections
risking the quality of my work in other parts.
During this project I have realised even more, that things don’t always go to plan and
specially when it comes to art. At the beginning I made a timetable that said the research
would be done first and the cover last. I then learned that the cover should be done first,
which was something that helped when choosing the material and style. I also ended up
alternating between the research and the illustrations related to that investigation. In this
way the information was more fresh giving me a better idea of what I wanted to draw.
As I was a bit pressed for time, I also removed a section, which in the end suited the
book.

This project has been an amazing journey that has shown me many things about the
illustration world. I loved learning about one of my favourite drinks and illustrating things
like characters and objects I never thought I would. I had a great time playing with the
new medium, learning new tools, expressing myself through my drawings and trying new
and bright colour combinations. I still have a long way to go to learn my illustration style,
however this book has brought me come closer and taught me about myself as an artist.
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