EFFECIENCIES ON YOUTUBE

Howcan MiQ unlock YouTubeinsightsand optimization capability for Godrej?

MiQ can achieve low CPCV by tapping into our API integration with Youtube, supported by smart
trading and richer insights

TIA is our proprietary YouTube decisioning & insights engine born out of the need for better brand safety,

actionable insights & real-time optimization opportunities. By analyzing more data against your 1st Party
customer data we make better informed decisions for your investment.

Channel Information Title

Channel API Category
Video API Date Created
Category API Channel/Video Description
Channel data View Count
VideoInformation
Video data Video Count (channel)
SubscriberCount
Like Count
Ratings
Category Information
& More

MiQ CustomPipe
(Proprietarytech)
 Case Study:YouTubeInsightsforHeadphonesBrand PopularMusicArtists
These channels videos include audio and video content
of famous musicians and bands

Topchannelby Delivery Topchannelby Views

LittleBabyBum 11.8% D100Radio 2.5%

TheWiggles 10.6% Little BabyBum 2.4%
TheNorrisNuts 5.8% BabyBus 1.7%
D100Radio 2.4% Eminem -Topic 1.0%
Dave and Ava 1.8% TygaVEVO 0.9% Entertainment
loveliveserve YoungMerkules 0.8%
1.6%
YelawolfVEVO These channels are fun vloggers, famous podcasts and
BabyBus 1.1% 0.8% music related
HPBOYZOFFICIAL 1.1%
DJNoize 0.8%
Davie504 1.0%
2pac - Topic 0.8%
WORLDSTARHIPHOP TheKERSER 0.6%
1.0%
Impaulsive 0.9% triplej 0.6%
Stove's Kitchen 0.9% Impaulsive 0.5%
TygaVEVO 0.8% Disturbed 0.5%
KSI 0.7% Dave and Ava 0.5%
0.7% C ocomelon 0.5%
Life ofLuxury

Family&KidsContent
These channels videos include animated videos, nursery
KeyTakeaways Recommendation rhymes and content young parents would browse

Top channels where we deliveredour Video Ads
also drove a high view share, our targeting was
extremelydominated by popular music artists.
We can programmatically target these channels more
aggressivelyto reach prime audience. We also saw a lot
of rhymes/kidschannelsin the top performing,this could
be younger parents using YouTube, hence interested in
the product.
USINGDATATOCREATEEFFECTIVEYOUTUBESTRATEGIES
CATEGORYOVERLAP
By looking at exact video IDs
within categories we areable
to see what content is
resonating well and find
overlapping categories
CATEGORYRELEVANCY
Again, delving into the video
IDs we are able to see the
relevancy vs the category
they are in, excluding videos
& categories we feel are not
relevant to thecampaign.
KEYWORDS
If we have the possibility of
placing pixels on site we could
begin to build out keywords
overlaps.From this we can utilise
our YouTube API integration to
build out far more custom
strategies than standard
targeting.