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Gems & Jewellery Market – India (Part III)

May 2010
Executive Summary

 Gems and Jewellery (G&J) market in India was valued at USD 16 bn in 2008 and is expected to
grow at 9% CAGR
Market  G&J market includes – Gemstones like diamonds, colored stones and pearls; Precious metals and
Jewellery like gold & gold jewellery, silver jewellery and gemstones studded jewellery

 Drivers: Mass appeal and growing income among households, low cost and abundance of skilled
labour, growing use of high-end technology, advantages of SEZs, changing consumer perceptions
Drivers and
and preferences, growing training institutes
Challenges
 Challenges: Rising gold prices, competition from unorganized players, dependence on raw
material import, emerging threat from other countries

 Growing organized retail space  Domestic players acquiring foreign companies


Trends  Aggressive marketing and advertising  Investments from PE firms
 Large scale shows and exhibitions  Corporate houses enter the market

Government  Government has adopted various policies for the manufacturers in terms of Industrial Policy, FDI
Policy, Kimberley Certification Process and Hallmarking
Policies and
 Initiatives of the Government include tax benefits, import duty relaxations, provisions for exports
Initiatives
and other initiatives
 The market is largely dominated by the unorganized players making it very fragmented
Competition  Branded and designer jewellery is showing tremendous growth potential
 Players are utilizing the high skilled labour available in India and are making considerable
improvements in their collections and services

GEMS & JEWELLERY MARKET IN INDIA 2010.PPT 2


•Introduction
•Value Chain
•Market Overview
•Drivers & Challenges
•Trends
•Government Bodies, Policies and Initiatives
•Competition
•Key Developments

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Government Bodies, Policies and Initiatives – Summary

Major Government Bodies

Government
Support

Government Initiatives Government Policies

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Major Government Bodies

The Gem and Jewellery Export Promotion Council (GJEPC)

• The apex body of G&J trade in India was set up in 1966 for promoting precious stones and
jewellery exports
• Has 6,500 members across the country
• It has undertaken many initiatives in order to enhance competitiveness
 Preparation of a medium term export strategy for various sectors including G&J by the Ministry of
Commerce
 Exploring the possibility of direct procurement of rough diamonds from mining countries
 Promotion of Indian diamonds and jewellery abroad through advertisements, publicity and
Government participation in international fairs, buyer seller meets as well as directly approaching market retailers
 Market study through experts in the field to identify new markets
Bodies  Promotion of export of 'hallmark' jewellery from India to assure foreign customers of quality and purity
of jewellery made in India

The Gem and Jewellery Trade Council of India (GJTCI)

• This council is established with the main aim of boosting the gem and jewellery trade of India
• It plays an important role in showcasing the Indian gem and jewellery to the international market
• It is a council formed to boost jewellery trade of India by resolving various issues of the trade by forwarding
them to the relevant high authorities
• It disseminates latest information to its members through a monthly newsletter, various educative and
trade motivational events such as seminars, workshops, exhibitions, festivals etc.

Source: Gem and Jewellery Export Promotion Council; IBEF “Gems and Jewellery”, Feb 2010

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Government Policies (1/2)

• All industrial undertakings of G&J are exempted from obtaining an industrial license to
manufacture
• They are required to file an Industrial Entrepreneur Memoranda (IEM) Part 'A‘ with the
Secretariat of Industrial Assistance (SIA), Department of Industrial Policy and Promotion,
Government of India, and obtain an acknowledgement
Industrial policy • After commencement of commercial production, Part B of the IEM has to be filled
• They are free to select the location of a project
• Small scale units are exempt from the locational restrictions
• Entrepreneurs are required to obtain statutory clearances relating to pollution control
and environment for setting up an industrial project

• 100 % Foreign direct investment (FDI) allowed in G&J through the automatic route
• The Indian retail FDI policy permits 51% ownership of single brand retail stores
FDI policy • This provides multi-national jewellery brands such as Tiffany, Cartier and Zales among
others the opportunity to set up operations directly in India
• The Government, however, continues to restrict foreign investment in multi-brand retail

Source: Indian data “Gems & Jewellery”; GJEPC; Indextb “Gujarat: The growth engine of India”, Jan 2009; Indiabizclub “Gems and Jewellery-Overview”; Workosaur “Gems
and Jewellery-Overview”, May 2009

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Government Policies (2/2)

• The Kimberley Process (KP) involves an international certification scheme to prevent


trade in conflict diamonds
• The KP comprises of 49 members representing 75 countries, who account for ~99.8% of
Kimberley the global production of rough diamonds
Certification • This certification scheme requires members to get their shipments of rough diamonds
Process certified as being ‘conflict-free’ and prevent conflict diamonds from entering the
legitimate trade
• In India, the GJEPC is the nodal agency for this certification and all companies engaged in
trade of diamonds are required to be certified to ensure compliance with the KP scheme

• In India, the Bureau of Indian Standards (BIS) is the authority of hallmarking of gold, silver
and diamonds
• The BIS Hallmarking Scheme is voluntary in nature and operates under the BIS Act, Rules
and Regulations and the scheme is aligned with international criteria on hallmarking
Hallmarking
(Vienna Convention 1972)
• The authority has established Indian standards on grading of polished diamonds in line
with international norms, so that the diamonds certified against these standards are
accepted globally

Source: Gem and Jewellery Export Promotion Council “Kimberley Process”; IBEF “Gems and Jewellery”, Feb 2010; Workosaur “Gems and Jewellery”, May 2009

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Government Initiatives (1/2)

• Cutting and polishing of gems and jewellery treated as manufacturing to be treated for the
Taxes purpose of exemption under Section 10A of the Income Tax Act
• Service Tax on services (related to exports), which are rendered abroad have been exempted
• Due to the increase in global prices of precious metal, duty free entitlement for consumables for
export of rhodium plated silver jewellery has been increased to 3%

• Duty free import of entitlement of tools, machinery & equipment, rough semi-precious stones,
polished diamond
• For gold and platinum, the import duty is 1%
• Metals other than gold, platinum, will be 2% of freight on board (FOB) value of exports during
the previous financial year
• Rejected jewellery is duty-free up to 2% of FOB value of exports
Import Duty
• In May 2007, the import duty on polished diamonds was abolished
Relaxations
• In 2004-05 the government lowered import duty on platinum from USD 13.82 per 10 gm to USD
5.03 and exempted rough colored precious gems stones from customs duty
• Duty-free import entitlement of commercial samples fixed at USD 686
• Import of precious metal scrap/used jewellery has been allowed for melting, refining and re-
export of jewellery. However, such imports will not be allowed through hand baggage

Source: Indextb “Gujarat: The growth engine of India”, Jan 2009; GJEPC; IBEF “Gems and Jewellery”, Feb 2010; Workosaur “Gems and Jewellery”, May 2009; Bullion Vault
“Gold jewellery Booming in India”, Feb 2008

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Government Initiatives (2/2)

• To reduce the transaction cost for the diamond sector, testing facility at International Diamond
Laboratory (IDL), Dubai, has been incorporated in the list of laboratory/certifying agencies
• Categorization of exporters as One to Five Star Export Houses has been changed to Export
Other Initiatives Houses and Trading Houses with rationalization and change in export performance parameters
• Promotion of the image of Indian diamonds and jewellery by GJEPC abroad through
advertisements, publicity and participation in international fairs, buyer-seller meets, and direct
approach to market retailers

• Limit value of jewellery parcels for export through foreign post office (including via speed post)
was raised from USD 50,000 to USD 75,000
• Export of colored gemstones on a batch basis is permitted
• Re-import of diamonds & jewellery (either in complete or partial lot) exported on consignment
basis is allowed
Exports
• Reduced the value addition norms for gold and silver jewellery exports from 7% to 4.5%
• The value limits of personal carriage was increased from USD 2 mn to USD 5 mn in case of
participation in overseas exhibitions
• The limit in case of personal carriage, as samples, for export promotion tours, was increased
from USD 0.1 mn to USD 1 mn

Source: Indextb “Gujarat: The growth engine of India”, Jan 2009; GJEPC; IBEF “Gems and Jewellery”, Feb 2010; Bullion Vault “Gold jewellery Booming in India”, Feb 2008;
Workosaur “Gems and Jewellery”, May 2009

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•Introduction
•Value Chain
•Market Overview
•Drivers & Challenges
•Trends
•Government Bodies, Policies and Initiatives
•Competition
•Key Developments

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Strong competition exists among players in the branded
gems and jewellery market
Overview Market Structure
• The Indian G&J sector is highly dominated by Organized
unorganized players and is fragmented in nature
4%
• Currently, only 4% of the industry constitutes of the
organized players
• It has a large number of domestic private sector
companies which are operating from a long time as
family oriented business
• ~15,000 players in gold processing industry, with
only 80 having revenues over USD 5 mn
• India is a home to a large number of jewellers, 96%
goldsmiths and processors
 ~4,50,000 goldsmiths and 1,00,000 gold jewellers
Unorganized
 ~6,000 diamond processing players and 8,000 diamond
jewellers
• However with constant improvement in product
varieties and service rationale, the organized players
are expected to grow potentially to occupy ~8% of
the total G&J market by end of 2010
• The branded jewellery players are constantly
opening exclusive retail outlets in malls and in high
footfall locations
Source: IBEF “Gems and Jewellery”, Feb 2010; Indiabizclub “Gems and Jewellery-Overview”

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Major Players (1/16)

Company Snapshot: Asian Star Company Ltd.


Corporate Information Financial Performance
Revenue
Headquarters Mumbai, Maharashtra Revenue Profit
INR mn Profit / Loss INR mn
Founded 1971 15,000 13,051.1 12,543.0
500
12,066.7 11,636.1
400
Type Listed 10,000
300
Area of Expertise Diamond & jewellery manufacturing 5,000
200
100
Dinesh T Shah – Chairman 0 0
Key People
Vipul P Shah – MD & CEO 2005-06 2006-07 2007-08 2008-09

Business Highlights
• It is one of the world’s leading diamond manufacturers and a Diamond Trading Company (DTC) sight holder
• Has its marketing offices spread across 3 continents – Asia, Europe and North America
• Exports its diamonds to Asia, USA and Europe
• Operates retail brand “Shagun Jewels”
Expansion Plans:
• Plans to expand its jewellery retail business, with the launch of about 8-10 stores during the next 2-3 years at an
investment of up to INR 300 mn and the stores are expected to be opened in the South and western regions of the
country

Source: Press Articles; Company Website

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Major Players (2/16)

Company Snapshot: Classic Diamonds India Ltd.


Corporate Information Financial Performance
Revenue
Headquarters Mumbai, Maharashtra Revenue Profit
INR mn Profit / Loss INR mn
Founded 1986 8,000 7,104.4 400
6,437.2 6,719.1
6,210.9
Type Listed 6,000 300

Area of Diamond and jewellery 4,000 200


Expertise manufacturing 2,000 100

0 0
Key People Kumar C Bhansali – Chairman & MD 2005-06 2006-07 2007-08 2008-09

Business Highlights
• It is a sight holder of the Aber Group, customer of Alrosa and other South African mines from where it procures the
diamonds
• Processes rough diamonds and either sells it to jewellery manufacturers or manufacturers jewellery themselves
• They are the largest manufacturers of below 2pts diamond in the world with production levels of 2,500,000 mn
stones monthly
• Has sales offices in countries like Dubai, Hong Kong, Israel, New York
• Exports jewellery to US, Europe and Middle East
• Came out with its retail brand “Classic Jewels” in 2003

Source: Press Articles; Company Website

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Major Players (3/16)

Company Snapshot: Flawless Diamond (India) Ltd.


Corporate Information Financial Performance
Revenue
Headquarters Mumbai, Maharashtra Revenue Profit
INR mn Profit / Loss INR mn
Founded 1989 8,000 300
5,559.1
6,152.7
Type Listed 6,000
200
Area of Diamond and diamond studded 4,000 2,953.8 3,012.7
Expertise jewellery manufacturing 100
2,000

Kamal U Jain – Chairman 0 0


Key People 2005-06 2006-07 2007-08 2008-09
Bhawar U Jain – MD
Business Highlights
• Imports, exports and is involved in trading of diamonds
• It exports and imports its products to USA, Japan, Canada, South Africa, Belgium, Hong Kong
• Launched series of designer diamond jewellery namely AUM Star, AUM Exquisite & AUM Bridal in 2008 for which it
received an order worth INR 380 mn
• Product portfolio contains diamond studded jewellery specifically pendants, rings and bangles

Source: Press Articles; Company Website

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Major Players (4/16)

Company Snapshot: Gitanjali Gems Ltd.


Corporate Information Financial Performance
Revenue
Headquarters Mumbai, Maharashtra Revenue Profit
INR mn Profit / Loss INR mn
Founded 1966 30,000 26,544.6 26,940.2 1,500
22,192.6
Type Listed 20,000 16,212.4 1,000

Area of Diamond and jewellery 10,000 500


Expertise manufacturing
0 0
Key People Mehul C Choksi – Chairman & MD 2005-06 2006-07 2007-08 2008-09

Business Highlights
• It is an authorized site holder of DTC
• Owns 97% stake in Samuels Jewellers Inc, USA and acquired 100% stake in Rogers Jewellers in Nov ’07
• It markets its products under 15 brands with some of the popular brands being D’Damas, Asmi, Sangini, Nakshatra,
Gili, Giantti
• Has a strong retail network with ~1260 outlets across the country and 145 in US
• Opened “Giantti”, its largest luxury jewellery boutique in India, with 2 stores in Mumbai and 1 in Delhi, and plans to
add around 18-20 stores in the next 2 years

Source: Press Articles; Company Website

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Major Players (5/16)

Company Snapshot: Golkunda Diamonds & Jewellery Ltd.


Corporate Information Financial Performance
Revenue
Headquarters Mumbai, Maharashtra Revenue Profit
INR mn Profit / Loss INR mn
Founded 1990 597.6
600 559.7 20

Type Listed 400 340.2


15
337.5
Area of Diamond studded jewellery 10
200
Expertise manufacturing 5

0 0
Key People Kanti Kumar Dadha – Chairman & MD 2005-06 2006-07 2007-08 2008-09

Business Highlights
• Exporter of diamond studded jewellery
• Their state of the art facility is located in the SEEPZ (Special Economic Zone) Mumbai
• Range of products include rings, pendants, earrings, bracelets, bangles and necklaces in 9, 10, 14, 18 and 22k gold
studded with diamonds

Source: Press Articles; Company Website

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Major Players (6/16)

Company Snapshot: Rajesh Exports Ltd.


Corporate Information Financial Performance
Revenue
Headquarters Bangalore, Karnataka Revenue Profit
INR mn Profit / Loss INR mn
Founded 1990 150,000 2,500
123,417.7
Type Listed 2,000
100,000 86,670.2
68,933.7 1,500
Area of Gold and diamond jewellery 54,818.7
1,000
Expertise manufacturing 50,000
500
Rajesh Mehta – Executive Chairman 0 0
Key People
Prashant Mehta – MD 2005-06 2006-07 2007-08 2008-09

Business Highlights
• Its design portfolio is divided into 3 basic types of products: Asian jewellery, Western jewellery and Diamond
jewellery
• Exports its products worldwide and distributes them within India through the wholesale jewellery market
• The company also retails its products through its own network of retail jewellery showrooms, Shubh Jewellers and
Laabh Jewellers, spread across India
• Has recently launched 9 diamond jewellery brands and formed a 100% subsidiary, 24K Retail
Expansion plans:
• Plans to set up nearly 450 – 500 Shubh jewellery stores and 150-200 Laabh diamond boutiques in the next 5 years

Source: Press Articles; Company Website

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Major Players (7/16)

Company Snapshot: Suashish Diamonds Ltd.


Corporate Information Financial Performance
Revenue
Headquarters Mumbai, Maharashtra Revenue Profit
INR mn Profit / Loss INR mn
Founded 1988 10,000 9,334.7 9,787.7
1,000
8,622.4
8,000 7,277.6
Type Listed 500
6,000
Area of Manufacturing diamond studded 4,000
0
Expertise jewellery 2,000 -500

Rameshkumar S Goenka – Chairman 0 -1,000


Key People 2005-06 2006-07 2007-08 2008-09
Ashish R Goenka – MD
Business Highlights
• It is a sight-holder of the DTC, London (DTC) and DTC Botswana
• Owns a state of the art manufacturing diamond and jewellery manufacturing facility in Mumbai
• Has 29 factories spread across western India and its main activities are import of rough diamonds, cutting and
polishing the same and subsequently exporting them to overseas markets
• Client base is spread across USA, Japan, Europe, Far East and Israel
• Made its foray into the retail of branded jewellery in India in 2002
• Is a vendor partner to 5 out of the top 10 jewellery retailers in the world
• Has its own retail jewellery brand Ishi’s with over 125 outlets spread across 25 cities in India and the Middle East

Source: Press Articles; Company Website

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Major Players (8/16)

Company Snapshot: Shantivijay Jewels Ltd.


Corporate Information Financial Performance
Revenue
Headquarters Mumbai, Maharashtra Revenue Profit
INR mn Profit / Loss INR mn
Founded 1973 598.1 574.5
600 535.0 557.1 40
Type Listed 30
400
Area of 20
Jewellery manufacturer 200
Expertise 10

Pradeep Kumar Godha – Chairman & 0 0


Key People 2005-06 2006-07 2007-08 2008-09
MD
Business Highlights
• Owns 2 subsidiary companies namely, Shantivijay Jewels International Ltd. in Mauritius and Shantivijay Impel FZCO in
Dubai
• It exports fine jewellery to 20 countries
• It has a state of an art manufacturing facility in SEEPZ Mumbai
• Product range comprises of bangles, bracelets, earrings, necklaces, pendants and rings in gold and platinum

Source: Press Articles; Company Website

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Major Players (9/16)

Company Snapshot: Shrenuj & Co. Ltd


Corporate Information Financial Performance
Revenue
Headquarters Mumbai, Maharashtra Revenue Profit
INR mn Profit / Loss INR mn
Founded 1982 10,000
9,873.7
9,113.7 400
8,810.8
Type Listed 8,000 300
6,000 5,565.4
Area of Diamond and studded jewellery 200
4,000
Expertise manufacturing 100
2,000
0 0
Key People Shreyas K Doshi – Chairman & MD 2005-06 2006-07 2007-08 2008-09

Business Highlights
• Is a sight-holder of DTC since 1983 with direct supply of raw materials from Russia
• The first diamond company to introduce laser processing technology to India back in 1987
• Acquired US based distributor Simon Golub in May 2007
• Has manufacturing facilities in India, Israel, France and China
 6 factories in India, plus joint venture and dedicated contractor facilities in France and China
• Has 14 brands of designer jewellery and processed diamond collections
• Operates 2 distinct chain of retail outlets of fashion jewellery in the name of “Joliesse” and “Diti”
 Joliesse operates 10 stand alone stores in Hong Kong

Source: Press Articles; Company Website

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Major Players (10/16)

Company Snapshot: Su-Raj Diamonds & Jewellery Ltd.


Corporate Information Financial Performance
Revenue
Headquarters Surat, Gujarat Revenue Profit
INR mn Profit / Loss INR mn
Founded 1985 30,000 800
26,400.0
22,811.7
Type Listed 600
20,000 15,700.7
12,199.0
Area of Diamond processing and jewellery 400
Expertise manufacturing 10,000
200

0 0
Key People Jatin R Mehta – Chairman & MD 2005-06 2006-07 2007-08 2008-09

Business Highlights
• Company’s core activities are to manufacture and export gold, silver & platinum jewellery studded with diamonds,
polished diamonds, color stones and semi precious stones as well as plain jewellery
• Has 4 subsidiary companies in Belgium, Hong Kong, UAE and USA
• Tied up with Forever, International business client in a USD 1.6 mn deal to expand into the domestic jewellery market
• Partnered with Pantaloon’s Big Bazaar to expand its retail venture
 Currently, has 12 such outlets across Bangalore, Mumbai, Ahmedabad, Nagpur, Hyderabad and Gurgaon

Source: Press Articles; Company Website

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Major Players (11/16)

Company Snapshot: Titan Industries Ltd.


Corporate Information Financial Performance
Revenue
Headquarters Tamil Nadu Revenue Profit
INR mn Profit / Loss INR mn
Founded 1984 40,000 38,335.5 2,000
30,465.6
Type Listed 30,000 1,500
20,902.4
Area of Gem stones studded jewellery 20,000 14,401.8 1,000
Expertise manufacturing 10,000 500

Bhaskar Bhat – MD 0 0
Key People 2005-06 2006-07 2007-08 2008-09
Rajeev Ranjan – Chairman
Business Highlights
• India’s largest and fastest growing jewellery brand with a premium range of gold jewellery studded with diamonds or
colored gems and a wide range in 22k pure gold
• In 1984, Questar Investments Limited (a Tata group company) and the Tamil Nadu Industrial Development
Corporation Limited (TIDCO) jointly promoted Titan Watches Limited (Titan)
 Initially involved in the watches and clocks business, Titan later ventured into the jewellery businesses and started its jewellery
division under the “Tanishq” brand in 1995
• Its diamond products, are sold under “Zoya” label
• Exports its products to markets of US, UK, Middle East, Singapore and Australia
• It is one of India’s largest specialty retailers with over 102 boutiques in 72 cities across the country
Source: Press Articles; Company Website

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Major Players (12/16)

Company Snapshot: Vaibhav Gems Ltd.


Corporate Information Financial Performance
Revenue
Headquarters Jaipur Revenue Profit
INR mn Profit / Loss INR mn
Founded 1989 4,000 1,000
2,781.7 3,114.7
Type Listed 3,000 0
2,194.7
Area of Gemstones and diamond, gem-stone 2,000 1,716.6 -1,000
Expertise studded, gold jewellery manufacturer 1,000 -2,000

Sunil Agrawal – Chairman 0 -3,000


Key People 2005-06 2006-07 2007-08 2008-09
Rahimullah – MD
Business Highlights
• It established a 100% EOU at Sitapura in 1996
• 8 subsidiaries are spread across the world covering 5 continents and 14 countries
• Ventured into the international markets by setting up a wholly owned subsidiary Jewel Gem Inc.
• It supplies its products to stores like Wal-Mart, Macys, Sears, etc.
• Operates 19 retail outlets under the brand name of ‘Milano Diamond Gallery’ at high-end holiday destinations, such
as Alaska, Mexico, and the Caribbean
• In October 2007, Nalanda India Fund Limited, one of the private equity funds, invested USD 35 mn in the company

Source: Press Articles; Company Website

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Major Players (13/16)

Company Snapshot: White Diamond Industries Ltd.


Corporate Information Financial Performance
Revenue
Headquarters Mumbai, Maharashtra Revenue Profit
INR mn Profit / Loss INR mn
Founded 1990 150 8
118.3
Type Listed 6
100
4
Area of Manufacture and trade cut and 52.8 2
Expertise polished diamonds 50
24.7 0
14.7
Rameshchandra P Kothari – 0 -2
Key People 2005-06 2006-07 2007-08 2008-09
Chairman & MD
Business Highlights
• Manufacturing unit located in Gujarat and 2 other units at Bombay and Navsari
• Presently engaged in the business of cuffing of rough diamonds on job work basis and trading of cut and polished
diamonds with installed capacity of 20 plates/hour
Expansion Plans:
• Proposes to take up an expansion programme for manufacture of cut and polished diamonds and diamond studded
gold jewellery with an installed capacity of 45,000 carats p.a.

Source: Press Articles; Company Website

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Major Players (14/16)

Company Snapshot: Shyam Star Gems Ltd.


Corporate Information Business Highlights
Headquarters Mumbai, Maharashtra • Its unit is located in the special economic zone (SEZ)
in Surat, Gujarat
Founded 1992
• Products are exported to USA, the Far East and Gulf
Type Listed countries
Area of Diamond polishing and jewellery Financials:
Expertise manufacturing • FY09: Revenue – INR 1 bn; Profit – INR 167.9 mn
Ramesh M Patel – Chairman
Key People
Savji D Patel – MD
Company Snapshot: Shree Ganesh Jewellery House Ltd.
Corporate Information Business Highlights
Headquarters Kolkata, West Bengal • State of art manufacturing facilities located in
Manikanchan SEZ, Kolkata
Founded 2002
• Plans to open 49 retail outlets by 2013
Type Listed • Has its brand named “Gaja” and operates 7 owned
Area of Gold and gemstone studded jewellery and franchisees in Kolkata, Ahmedabad and 3 shop in
Expertise manufacturer Vishal Megamart in Kolkata, Delhi, Chandigarh
Key People Nilesh Parekh – Chairman Financials:
• FY10: Revenue – INR 29.6 bn; Profit – INR 1.7 bn
Source: Press Articles, Company Website

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Major Players (15/16)

Company Snapshot: Eros Jewellery


Corporate Information Business Highlights
Headquarters Jaipur • It has a prominent client base in the USA
Founded 1986 • Begun its operations as Eros gems and then made a
foray into jewellery manufacturing with its subsidiary
Type Non listed “Eros Jewellery”
Area of Coloured stones and jewellery • Has 125 to 200 stores country wide and 15 outlets in
Expertise manufacturing UAE
Key People NA • It appointed Liali Jewellery as its UAE retailer

Company Snapshot: Sheetal Diamonds Ltd.


Corporate Information Business Highlights
Headquarters Mumbai • Associated with major diamond mining companies
like De Beers, Rio Tinto, Alrosa
Founded 1994
• 11 exclusive showrooms across major cities in India
Type Listed and Dubai
Area of • Has offices in the USA , Belgium and Hong Kong
Polished diamonds manufacturing
Expertise • Kiah and Bulaire are two brands
Key People Niranjan P Vyas – MD Financials:
• FY09: Revenue – INR 8.3 mn
Source: Press Articles, Company Website

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Major Players (16/16)

Company Snapshot: Sanghavi Exports


Corporate Information Business Highlights
Headquarters Gujarat • It exports a large portion of its manufactured
polished diamonds and diamond studded jewellery
Founded 1970
• A large network of marketing offices at USA, Hong
Type Non listed Kong, Belgium, Japan, Australia, Canada and
Area of Singapore
Diamond and jewellery manufacturing
Expertise • Diamond manufacturing factory, Sanghavi Diamond
Manufacturing at Surat, which is one of the largest
Key People Rameshchandra Sanghavi
units of Asia

Company Snapshot: Venus Jewels


Corporate Information Business Highlights
Headquarters Gujarat • In 1996, they developed a grading system – the
Venus Grading System based on standardization in
Founded 1969 grading and rational price structure
Type Non listed • Pioneered the concept of online stock for increasing
Area of sales
Diamond processing
Expertise
Key People Ramniklal Shah

Source: Press Articles, Company Website

GEMS & JEWELLERY MARKET IN INDIA 2010.PPT 27


•Introduction
•Value Chain
•Market Overview
•Drivers & Challenges
•Trends
•Government Bodies, Policies and Initiatives
•Competition
•Key Developments

GEMS & JEWELLERY MARKET IN INDIA 2010.PPT 28


Key Developments

Date Development
Gold Souk – the jewellery mall developer – is planning to set up a gems and jewellery special economic
May 2010
zone (SEZ) with an investment of INR 20 bn in Gurgaon
Shrenuj & Co. Ltd, formed a JV with Israel's SWA Trading, for developing and marketing sports diamond
Dec 2009 jewellery and will make special diamond cuts for clubs such as InterMilan, Manchester United, Real
Madrid, and Barcelona

Oct 2009 De Beers and Anglo Gold Ashanti Ltd. formed a marine mining joint venture which is expected to start its
first under water mining by second quarter of 2010.The drilling will be focusing on marine deposits
around the world for gold and other minerals excluding diamonds
SRS Group, one of India's leading conglomerates plans to strengthen its branded jewellery retailing
Oct 2009
business SRS Jewels by opening 5 more stores with an investment of INR 500 mn by end 2010
Diamond India Ltd (DIL) made a deal with a miner in Namibia, to directly source rough diamonds,
Jul 2009
establishing the first ever such deal in India
An innovative project of decentralized G&J has been launched in the Kathirur grama panchayat with the
Jun 2009
support of NABARD under its Rural Innovation Fund in Kerala
Thiruvananthapuram City Corporation and the National Institute for Interdisciplinary Science and
Mar 2009 Technology have proposed setting up a pilot plant for solid G&J in the city . The total cost of the project
has been estimated at INR 17.6 mn

Source: Press Articles

GEMS & JEWELLERY MARKET IN INDIA 2010.PPT 29


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GEMS & JEWELLERY MARKET IN INDIA 2010.PPT 30

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