Professional Documents
Culture Documents
May 2010
Executive Summary
Gems and Jewellery (G&J) market in India was valued at USD 16 bn in 2008 and is expected to
grow at 9% CAGR
Market G&J market includes – Gemstones like diamonds, colored stones and pearls; Precious metals and
Jewellery like gold & gold jewellery, silver jewellery and gemstones studded jewellery
Drivers: Mass appeal and growing income among households, low cost and abundance of skilled
labour, growing use of high-end technology, advantages of SEZs, changing consumer perceptions
Drivers and
and preferences, growing training institutes
Challenges
Challenges: Rising gold prices, competition from unorganized players, dependence on raw
material import, emerging threat from other countries
Government Government has adopted various policies for the manufacturers in terms of Industrial Policy, FDI
Policy, Kimberley Certification Process and Hallmarking
Policies and
Initiatives of the Government include tax benefits, import duty relaxations, provisions for exports
Initiatives
and other initiatives
The market is largely dominated by the unorganized players making it very fragmented
Competition Branded and designer jewellery is showing tremendous growth potential
Players are utilizing the high skilled labour available in India and are making considerable
improvements in their collections and services
Government
Support
• The apex body of G&J trade in India was set up in 1966 for promoting precious stones and
jewellery exports
• Has 6,500 members across the country
• It has undertaken many initiatives in order to enhance competitiveness
Preparation of a medium term export strategy for various sectors including G&J by the Ministry of
Commerce
Exploring the possibility of direct procurement of rough diamonds from mining countries
Promotion of Indian diamonds and jewellery abroad through advertisements, publicity and
Government participation in international fairs, buyer seller meets as well as directly approaching market retailers
Market study through experts in the field to identify new markets
Bodies Promotion of export of 'hallmark' jewellery from India to assure foreign customers of quality and purity
of jewellery made in India
• This council is established with the main aim of boosting the gem and jewellery trade of India
• It plays an important role in showcasing the Indian gem and jewellery to the international market
• It is a council formed to boost jewellery trade of India by resolving various issues of the trade by forwarding
them to the relevant high authorities
• It disseminates latest information to its members through a monthly newsletter, various educative and
trade motivational events such as seminars, workshops, exhibitions, festivals etc.
Source: Gem and Jewellery Export Promotion Council; IBEF “Gems and Jewellery”, Feb 2010
• All industrial undertakings of G&J are exempted from obtaining an industrial license to
manufacture
• They are required to file an Industrial Entrepreneur Memoranda (IEM) Part 'A‘ with the
Secretariat of Industrial Assistance (SIA), Department of Industrial Policy and Promotion,
Government of India, and obtain an acknowledgement
Industrial policy • After commencement of commercial production, Part B of the IEM has to be filled
• They are free to select the location of a project
• Small scale units are exempt from the locational restrictions
• Entrepreneurs are required to obtain statutory clearances relating to pollution control
and environment for setting up an industrial project
• 100 % Foreign direct investment (FDI) allowed in G&J through the automatic route
• The Indian retail FDI policy permits 51% ownership of single brand retail stores
FDI policy • This provides multi-national jewellery brands such as Tiffany, Cartier and Zales among
others the opportunity to set up operations directly in India
• The Government, however, continues to restrict foreign investment in multi-brand retail
Source: Indian data “Gems & Jewellery”; GJEPC; Indextb “Gujarat: The growth engine of India”, Jan 2009; Indiabizclub “Gems and Jewellery-Overview”; Workosaur “Gems
and Jewellery-Overview”, May 2009
• In India, the Bureau of Indian Standards (BIS) is the authority of hallmarking of gold, silver
and diamonds
• The BIS Hallmarking Scheme is voluntary in nature and operates under the BIS Act, Rules
and Regulations and the scheme is aligned with international criteria on hallmarking
Hallmarking
(Vienna Convention 1972)
• The authority has established Indian standards on grading of polished diamonds in line
with international norms, so that the diamonds certified against these standards are
accepted globally
Source: Gem and Jewellery Export Promotion Council “Kimberley Process”; IBEF “Gems and Jewellery”, Feb 2010; Workosaur “Gems and Jewellery”, May 2009
• Cutting and polishing of gems and jewellery treated as manufacturing to be treated for the
Taxes purpose of exemption under Section 10A of the Income Tax Act
• Service Tax on services (related to exports), which are rendered abroad have been exempted
• Due to the increase in global prices of precious metal, duty free entitlement for consumables for
export of rhodium plated silver jewellery has been increased to 3%
• Duty free import of entitlement of tools, machinery & equipment, rough semi-precious stones,
polished diamond
• For gold and platinum, the import duty is 1%
• Metals other than gold, platinum, will be 2% of freight on board (FOB) value of exports during
the previous financial year
• Rejected jewellery is duty-free up to 2% of FOB value of exports
Import Duty
• In May 2007, the import duty on polished diamonds was abolished
Relaxations
• In 2004-05 the government lowered import duty on platinum from USD 13.82 per 10 gm to USD
5.03 and exempted rough colored precious gems stones from customs duty
• Duty-free import entitlement of commercial samples fixed at USD 686
• Import of precious metal scrap/used jewellery has been allowed for melting, refining and re-
export of jewellery. However, such imports will not be allowed through hand baggage
Source: Indextb “Gujarat: The growth engine of India”, Jan 2009; GJEPC; IBEF “Gems and Jewellery”, Feb 2010; Workosaur “Gems and Jewellery”, May 2009; Bullion Vault
“Gold jewellery Booming in India”, Feb 2008
• To reduce the transaction cost for the diamond sector, testing facility at International Diamond
Laboratory (IDL), Dubai, has been incorporated in the list of laboratory/certifying agencies
• Categorization of exporters as One to Five Star Export Houses has been changed to Export
Other Initiatives Houses and Trading Houses with rationalization and change in export performance parameters
• Promotion of the image of Indian diamonds and jewellery by GJEPC abroad through
advertisements, publicity and participation in international fairs, buyer-seller meets, and direct
approach to market retailers
• Limit value of jewellery parcels for export through foreign post office (including via speed post)
was raised from USD 50,000 to USD 75,000
• Export of colored gemstones on a batch basis is permitted
• Re-import of diamonds & jewellery (either in complete or partial lot) exported on consignment
basis is allowed
Exports
• Reduced the value addition norms for gold and silver jewellery exports from 7% to 4.5%
• The value limits of personal carriage was increased from USD 2 mn to USD 5 mn in case of
participation in overseas exhibitions
• The limit in case of personal carriage, as samples, for export promotion tours, was increased
from USD 0.1 mn to USD 1 mn
Source: Indextb “Gujarat: The growth engine of India”, Jan 2009; GJEPC; IBEF “Gems and Jewellery”, Feb 2010; Bullion Vault “Gold jewellery Booming in India”, Feb 2008;
Workosaur “Gems and Jewellery”, May 2009
Business Highlights
• It is one of the world’s leading diamond manufacturers and a Diamond Trading Company (DTC) sight holder
• Has its marketing offices spread across 3 continents – Asia, Europe and North America
• Exports its diamonds to Asia, USA and Europe
• Operates retail brand “Shagun Jewels”
Expansion Plans:
• Plans to expand its jewellery retail business, with the launch of about 8-10 stores during the next 2-3 years at an
investment of up to INR 300 mn and the stores are expected to be opened in the South and western regions of the
country
0 0
Key People Kumar C Bhansali – Chairman & MD 2005-06 2006-07 2007-08 2008-09
Business Highlights
• It is a sight holder of the Aber Group, customer of Alrosa and other South African mines from where it procures the
diamonds
• Processes rough diamonds and either sells it to jewellery manufacturers or manufacturers jewellery themselves
• They are the largest manufacturers of below 2pts diamond in the world with production levels of 2,500,000 mn
stones monthly
• Has sales offices in countries like Dubai, Hong Kong, Israel, New York
• Exports jewellery to US, Europe and Middle East
• Came out with its retail brand “Classic Jewels” in 2003
Business Highlights
• It is an authorized site holder of DTC
• Owns 97% stake in Samuels Jewellers Inc, USA and acquired 100% stake in Rogers Jewellers in Nov ’07
• It markets its products under 15 brands with some of the popular brands being D’Damas, Asmi, Sangini, Nakshatra,
Gili, Giantti
• Has a strong retail network with ~1260 outlets across the country and 145 in US
• Opened “Giantti”, its largest luxury jewellery boutique in India, with 2 stores in Mumbai and 1 in Delhi, and plans to
add around 18-20 stores in the next 2 years
0 0
Key People Kanti Kumar Dadha – Chairman & MD 2005-06 2006-07 2007-08 2008-09
Business Highlights
• Exporter of diamond studded jewellery
• Their state of the art facility is located in the SEEPZ (Special Economic Zone) Mumbai
• Range of products include rings, pendants, earrings, bracelets, bangles and necklaces in 9, 10, 14, 18 and 22k gold
studded with diamonds
Business Highlights
• Its design portfolio is divided into 3 basic types of products: Asian jewellery, Western jewellery and Diamond
jewellery
• Exports its products worldwide and distributes them within India through the wholesale jewellery market
• The company also retails its products through its own network of retail jewellery showrooms, Shubh Jewellers and
Laabh Jewellers, spread across India
• Has recently launched 9 diamond jewellery brands and formed a 100% subsidiary, 24K Retail
Expansion plans:
• Plans to set up nearly 450 – 500 Shubh jewellery stores and 150-200 Laabh diamond boutiques in the next 5 years
Business Highlights
• Is a sight-holder of DTC since 1983 with direct supply of raw materials from Russia
• The first diamond company to introduce laser processing technology to India back in 1987
• Acquired US based distributor Simon Golub in May 2007
• Has manufacturing facilities in India, Israel, France and China
6 factories in India, plus joint venture and dedicated contractor facilities in France and China
• Has 14 brands of designer jewellery and processed diamond collections
• Operates 2 distinct chain of retail outlets of fashion jewellery in the name of “Joliesse” and “Diti”
Joliesse operates 10 stand alone stores in Hong Kong
0 0
Key People Jatin R Mehta – Chairman & MD 2005-06 2006-07 2007-08 2008-09
Business Highlights
• Company’s core activities are to manufacture and export gold, silver & platinum jewellery studded with diamonds,
polished diamonds, color stones and semi precious stones as well as plain jewellery
• Has 4 subsidiary companies in Belgium, Hong Kong, UAE and USA
• Tied up with Forever, International business client in a USD 1.6 mn deal to expand into the domestic jewellery market
• Partnered with Pantaloon’s Big Bazaar to expand its retail venture
Currently, has 12 such outlets across Bangalore, Mumbai, Ahmedabad, Nagpur, Hyderabad and Gurgaon
Bhaskar Bhat – MD 0 0
Key People 2005-06 2006-07 2007-08 2008-09
Rajeev Ranjan – Chairman
Business Highlights
• India’s largest and fastest growing jewellery brand with a premium range of gold jewellery studded with diamonds or
colored gems and a wide range in 22k pure gold
• In 1984, Questar Investments Limited (a Tata group company) and the Tamil Nadu Industrial Development
Corporation Limited (TIDCO) jointly promoted Titan Watches Limited (Titan)
Initially involved in the watches and clocks business, Titan later ventured into the jewellery businesses and started its jewellery
division under the “Tanishq” brand in 1995
• Its diamond products, are sold under “Zoya” label
• Exports its products to markets of US, UK, Middle East, Singapore and Australia
• It is one of India’s largest specialty retailers with over 102 boutiques in 72 cities across the country
Source: Press Articles; Company Website
Date Development
Gold Souk – the jewellery mall developer – is planning to set up a gems and jewellery special economic
May 2010
zone (SEZ) with an investment of INR 20 bn in Gurgaon
Shrenuj & Co. Ltd, formed a JV with Israel's SWA Trading, for developing and marketing sports diamond
Dec 2009 jewellery and will make special diamond cuts for clubs such as InterMilan, Manchester United, Real
Madrid, and Barcelona
Oct 2009 De Beers and Anglo Gold Ashanti Ltd. formed a marine mining joint venture which is expected to start its
first under water mining by second quarter of 2010.The drilling will be focusing on marine deposits
around the world for gold and other minerals excluding diamonds
SRS Group, one of India's leading conglomerates plans to strengthen its branded jewellery retailing
Oct 2009
business SRS Jewels by opening 5 more stores with an investment of INR 500 mn by end 2010
Diamond India Ltd (DIL) made a deal with a miner in Namibia, to directly source rough diamonds,
Jul 2009
establishing the first ever such deal in India
An innovative project of decentralized G&J has been launched in the Kathirur grama panchayat with the
Jun 2009
support of NABARD under its Rural Innovation Fund in Kerala
Thiruvananthapuram City Corporation and the National Institute for Interdisciplinary Science and
Mar 2009 Technology have proposed setting up a pilot plant for solid G&J in the city . The total cost of the project
has been estimated at INR 17.6 mn
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