Our Vision, Mission,

Values and Key Strategic

P i iti
Priorities
OUR VISION
To fill the earth with
the light and warmth
of hospitality
OUR MISSION
We will be the preeminent
global hospitality company
– the first choice of guests
guests,
team members and owners
alike.
lik
OUR VALUES
H HOSPITALITY – We are passionate about delivering exceptional guest
experiences

I INTEGRITY – We do the right thing, all the time

L LEADERSHIP – We are leaders in our industry and in our communities

T TEAMWORK – We are team players in everything we do

O OWNERSHIP – We are the owners of our actions and decisions

N NOW – We operate with a sense of urgency and discipline

OUR STRATEGIC PRIORITIES

Align our culture and organization

– Become the preeminent global hospitality company with one
shared culture and a common vision,, mission and set off
values
– Attract, develop and retain the best and most diverse talent
i th
in the h
hospitality
it lit iindustry
d t
– Act as responsible members of our communities by creating
strategies to embrace corporate social responsibility
OUR STRATEGIC PRIORITIES

Maximize performance across the

entire enterprise
– Operate more effectively and efficiently across the
organization by fostering an environment of continuous
improvement in each of our business segments
– Maximize
i i theh performance
f off all
ll properties
i iin our system
through a continued focus on revenue and operating
margins
– Allocate capital in a disciplined manner and maximize return
on investment
OUR STRATEGIC PRIORITIES

Strengthen and expand our brands

and commercial services platform
– Continue
C i to d
drive
i premium
i market
k share
h iin our brands
b d
through world-class brand management and innovation
– Continue the revitalization of the Hilton brand and further
develop our presence in the luxury and lifestyle segments
– Create the most formidable sales, pricing and marketing
capabilities and infrastructure in the hospitality industry
OUR STRATEGIC PRIORITIES

Expand our global footprint

– Continue to maintain the strongest development pipeline in the US
– Accelerate the growth of our management and franchise business
outside the US
OUR NEW IDENTITY

Hilton Worldwide logo

Hilton Worldwide is the new name for our company. It replaces Hilton Hotels Corporation and will be
the public-facing name for all enterprise-related communications. Primary audiences include B2B
audiences such as owners, developers and internal team members.

Hilton HHonors logo

G
Guests ill primarily
will i il see the
h Hilton
il HHonors
logo when referring to our portfolio. This logo
represents not only our guest rewards and
recognition program, but also our full
portfolio of offerings, replacing The Hilton
Family logo.