Q: Brands are present all around us – they are an integral part of our daily lives.

The first task at hand

is to tell us what your favorite two brands are. After identifying these brands, answer the following
questions for both separately (Please note that the two brands should be from different categories):

Q1 – Why is it your favorite brand?

Q2 – How does it match with your personality?

Q3 – What do you think about the brand’s tagline?

Q4 – According to you, which celebrity represents the brand the best? Q5 – Which brands pose the
biggest threat to your favorite brand and why?

Q6 - Who do you think are the most frequent consumers and customers of the brand?

A: The two brands are:

1) Patanjali Ayurved (mainly FMCG category) &

2) Maruti (mainly automobile category)

 1) Patanjali Ayurved

Q1 – Why is it your favorite brand?

A: Patanjali is my favourite brand because Patanjali started a movement in Indian market favouring
herbal products. Patanjali is more than a brand; it is a social movement. It has a deep impact on the
society and provides a great value in the long term. Herbal products help sustain the lives of poor
tribal population while at the same time reduce reliance on petrochemical products which are
otherwise used in most of the goods. In addition, it helps in keeping alive the various formulations of
herbal products so as to have a ready alternative to petrochemicals.

Q2 – How does it match with your personality?

A: It matches my personality as I strongly emphasise on self-reliance and sustainability of any

process. Reducing the reliance on unsustainable goods and reducing imports strongly match my
personality.

Q3 – What do you think about the brand’s tagline?

A: Patanjali’s tagline is “Prakriti Ka Ashirvad”. I find this tagline to be apt for what the brand
represents

Q4 – According to you, which celebrity represents the brand the best?

A: Patanjali is best represented by an ascetic rather than a celebrity. Baba Ramdev is the best
representative of Patanjali as he is the force behind the movement behind the Ayurveda push.

Q5 – Which brands pose the biggest threat to your favorite brand and why?

A: Other brands representing Ayurveda as their core products are a direct threat to Patanjali. Mainly
Himalaya and Dabur, both of which are widely known and have lot of herbal products in their kitty
are a major threat to Patanjali

Q6 - Who do you think are the most frequent consumers and customers of the brand?

A: Being a FMCG company, the most frequent customers and consumers are mostly the same set of
people – the end users, mostly householders.
 2) Maruti

Q1 – Why is it your favorite brand?

A: Maruti is my favourite brand because it was the first Indian automobile company to mass
manufacture affordable cars providing a major push in the development of automobile sector in a
self-reliant manner. Even today, Maruti cars are very affordable, give very good mileage and have
unmatched service centers across India which shows consistency and reliability of the brand in
maintaining its core values.

Q2 – How does it match with your personality?

A: It matches my personality as I strongly emphasise being consistent and reliable. The way Maruti
has maintained its values consistently matched with my personality

Q3 – What do you think about the brand’s tagline?

A: Maruti’s original tagline was “Count on us” which emphasized it reliability and was very apt.
However, since 2012 its tagline has been changed to “Way of Life” which I don’t find matching the
brand.

Q4 – According to you, which celebrity represents the brand the best?

A: The brand is mainly popular because of its adherence to the core value of providing low cost cars
with high mileages and serviceability. It is associated with functional aspects rather than on glamour.
So, the brand does not need any celebrity to represent it.

Q5 – Which brands pose the biggest threat to your favorite brand and why?

A: Other brands which produce affordable cars mainly Hyundai and Tata Motors pose the biggest
threat to Maruti. This is because both Hyundai and Tata Motors are well established and have
reasonable levels of brand value and also cater to the same segment as Maruti. Hence they pose a
threat to Maruti.

Q6 - Who do you think are the most frequent consumers and customers of the brand?

A: Being an automobile company mainly selling affordable cars, the main customers and well as
consumers are middle class people and households