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Assignment on Small Business Enterprise
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Contents
Introduction:....................................................................................................................................2
LO1 Enabling to investigate the performance of a selected small business enterprise...................2
1.1 Producing a profile of a selected small business identifying its strengths and weaknesses:. 2
1.2 Carrying out of an analysis of the business using comparative measures of performance:...3
LO2 Enabling to propose changes to improve management and business performance................4
2.1 Recommendation with justification, appropriate actions required to overcome the
identified weaknesses in the business:.........................................................................................4
2.2 Analysis of the ways in which existing performance could be maintained and strengthened:
......................................................................................................................................................5
2.3 Recommendation with justification, new areas in which the business could be expanded:..5
LO3 Enabling to revise business objectives and plans to incorporate proposed challenges...........6
3.1 Production of an assessment of existing business objectives and plans:...............................6
3.2 Revising business plans to incorporate appropriate changes:................................................7
3.3 Preparing action plan to implement the changes:..................................................................7
LO4 Enabling to revise business objectives and plans to incorporate proposed changes...............8
4.1 Reporting on the impact of the proposed changes on the business and its personnel:..........8
4.2 Planning of how the changes will be managed in the business:............................................9
4.3 Monitoring improvements in the performance of the business over a given timescale:......10
Conclusion:....................................................................................................................................10
References:....................................................................................................................................12

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Introduction:
Now-a-days in the business arena, SBE is holding unique places. Generally Small Business
Enterprise refers to that kind of business organization which has some workers, little resources
and the overall sales are very much low in great extent. This is apart from the normal kind of
enterprise. People are becoming so much inclined to SBE as the part of their enthusiasm and
advantages. For accomplishing this assignment a renewable British based company named
Cambridge Satchel Company has been selected. In this assignment about various kinds of
aspects of SBE will be tried to elaborate in details.

LO1 Enabling to investigate the performance of a selected small business enterprise

1.1 Producing a profile of a selected small business identifying its strengths and
weaknesses:
Basically the selected company Cambridge Satchel Company is a private company limited. All
types of characteristics of SME are remained in this organization. A gentleman named Julie
Deane and his mother are the owners of this assignment. This company was established in 2008
and after founding that business, the organization is doing its purposes very well. In this regard,
both the organization and the customers are getting so much benefited by the means of following
the SBE. The company mainly produces leather and leather based products (SAYLAN, 2016).

At the matter of Cambridge Satchel Company, there are some kinds of weaknesses and strengths.
Those are given below.

Strengths:

a) The main strength of Cambridge Satchel Company is its huge popularity in the current
British market.
b) Due to its unique performance and its good name for its products, the customers are well
known about the company.
c) As the products are very cheap with its long durability, so it can easily attract the
customers towards the customers.

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Weaknesses:

There are also some weaknesses, that are-

a) Due to the company’s unique performances, sometimes the increasing amount of the
customers can demand so many products but sometimes the company often fails to meet
the demand with the limited supply of the products.
b) For the cause of the huge production, the company has to operate its various numbers of
sections and departments. Sometimes the proper coordination of the departments and the
employees is not become possible.

There are some key performance indicators through which the performance of Cambridge
Satchel Company can be easily measured. Those are:

a) Profit: Now-a-days the company is making so much profit by selling its products. So the
company’s performance is increasing rapidly.
b) Customers’ satisfaction: The customers of the organization are very much impressed and
satisfied with the company and its products.
c) Cost: The overall procedure of the company is very much cost effective. So its
performance is getting high day by day (Popel, Varabei, Davidovski, Voevoda and
2016).

1.2 Carrying out of an analysis of the business using comparative measures of

performance:
In the British market there is much other organization like the Cambridge Satchel Company. On
the basis of various kinds of measures or parameters, the performance of the company can be
easily compared. Among the things or the parameters, the financial performance, way of human
resource management, level of selling, the profit, usage of technology can be brought under
consideration. There are other leather based producing companies which can be compared with
Cambridge Satchel Company.

The company’s overall profit is ever increasing rapidly since its establishment as the leather
based company. At first the company’s overall economic condition was not very sufficient. With
very poor capital the company started its business activities. But after the establishment for the

3
cause of the wonderful performance at the level of production, sale, human resource
management, the company is showing its very good performance. At first the capital was about
€600 but after few years it had made about €1200. The amount of the profit of the company was
increasing very rapidly. At 2012 the amount of the profit was increased to about €4478698. Then
following the later years, the level of profit of the company was increasing very rapidly that
crossed almost of the same companies within Britain (Leroux, 2012).

LO2 Enabling to propose changes to improve management and business performance.

2.1 Recommendation with justification, appropriate actions required to overcome the

identified weaknesses in the business:
By the way of making the SWOT analysis, some weaknesses of Cambridge Satchel Company
have been identified. Proper recommendations about it are discussed below:

a. Identification of the weaknesses: Before solving any kind of weaknesses of anything or

any organization, the existing weaknesses should be found out by the relevant authority.
In this case, the Cambridge Satchel Company should be very much aware. At first in this
issue, the company should fix up.
b. Making vision and mission: Just after identifying the existing weaknesses of the
company, the company should be aware about their vision and mission. In this case, the
company should set its vision and mission relating to the existing weaknesses within the
company. A comprehensive mission and vision should be set in this case.
c. Proper management: After planning all the things, then the company’s authority should
be aware about the proper management within the company. In this case the company
should be aware and take maintaining the proper management system.
d. Evaluation: Lastly, the Cambridge Satchel Company should evaluate them as measuring
their success and achievement. In this case, for removing the biasness the company
should bring any expert from third party to evaluate them (Despić, 2015).

Through these ways, the weaknesses can be easily solved and overcome.

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2.2 Analysis of the ways in which existing performance could be maintained and
strengthened:
In order to maintain and strengthen the existing and present performance of Cambridge Satchel
Company, there can be some ways which can be brought under consideration. Those are
analyzed below in great extent.

a. Proper human resource management: It is very much well known matter to all that, any
kind of company’s overall success or the achievements depend on the proper
management of the human resources and their overall performances. In this case, the
company’ authority should make proper management to strengthen the performance.
b. Maintaining employees’ performance: As the part of the issue, the existing employees’
performance should be care handled and controlled by the company. Regarding this
matter, proper training, motivation, placement should be given them properly in high
extent. As any company’s performance depends on the employees’ performance in an
organization, so the employees should be developed very much.
c. Maintaining good communication: In addition to, within the company’s employees
effective communication system should be developed. Without maintaining good internal
communication system within the employees, the company’s performance is not possible
to be strengthened and maintained fully (The Organization of Behavior, 2012).

2.3 Recommendation with justification, new areas in which the business could be
expanded:
As a part of business activities and purposes, sometimes the need of expanding the area of
business can be increased. In this regard, some recommendations about it are given below:

a. Expanding the domestic market: Cambridge Satchel Company is a British based very
renewable company. In order to flourish any kind of company or business organization,
the company’s local market should be flourished and concentrated. As the basement of
any kind of company is relied on the local market of the company’s location. In this case,
the company named Cambridge Satchel Company should prioritize on the local market.
As there are huge number of customers and so much popularity in this area, so the
company should concentrate on the local market. The company should lead all kinds of

5
 its activities towards flourishing the local market (The Cambridge Satchel Company,
2017).
b. Expanding the international market: As Cambridge Satchel Company operates its all
kinds of activities more than in 86 countries. In this case the company should concentrate
on the activities of the foreign market. As the international market is very much bigger
than the local market, so the international should be prioritized in large extent. As this is
internationally recognized company, so the company should consider all the issues of the
foreign market.

These are the issues which should be considered in this case.

LO3 Enabling to revise business objectives and plans to incorporate proposed challenges.

3.1 Production of an assessment of existing business objectives and plans:

At the way of conducting business within both domestic and international market, any kind of
business organization like the Cambridge Satchel Company should be aware and concentrate
about the current business objectives and the plans.

As Cambridge Satchel Company is a world renewable company, the company has to be aware
about their overall activities. Now the company is facing some kinds of basic problems, for that
reason the company is trying so much to overcome the matters. Now the main problem which is
feeling to threatening for the company is the inflation within the UK market and in the
international market. In this case the net buying capability of the customers from the national and
internal level people. In this case, the company is starting to face the problems of short number
of the customers to the company (Sihler, Crawford and Davis, 2004).

In this case, the company’s main plan or strategy is maintaining required and proper business
strategy. In this case the company can make plan about rendering service or selling the products
to the customers in the same price but giving less quality or amount than that of before.

This kind of plan can be best suited to Cambridge Satchel Company in great extent.

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3.2 Revising business plans to incorporate appropriate changes:
Business plan and strategies are the crying needed and one of the most vital needed things for
any kind of business organization as like as Cambridge Satchel Company. In this case, the
organization often wants to take such kind of plan for the purpose of the rapid and ultimate
growth and development of the organization. As the condition of the competition in the business
environment is increasing very much in large extent, so the organization should bring some
technology based and business needed plans in order to incorporate appropriate changes.

One of the best and vital plans of Cambridge Satchel Company for the purpose of is creating a
good name for the products or the organization itself. Regarding this matter, the organization can
do some kinds of basic works such as the organization can do the work of making popularity and
highlight of the products of the organization. In this case advertisement and the various types of
campaigns and advertisements program can be arranged in high scale. In this case, the
organizational authority should be aware very much in large extent (Jones and Martain, 2013).

In addition to, another very important plan for the company can be that offering more and more
discount and along with that ensuring the maximum quality in the product. Following this matter
the organization can have very much popularity and hold very good place in the current market.

3.3 Preparing action plan to implement the changes:

Changes are very much inevitable matters in case of any kind of organization like Cambridge
Satchel Company. As the changes are the inevitable matter and the thing is not possible to
remove, so a series and package of action plan is crying needed for the Cambridge Satchel
Company in large extent. In this case, the needed action plan to apply the changes is given
below:

As the first part of the action plan, the company can make a good provision and updated system
at the matter of the recruitment and selection in high extent. The thing is very much needed for
implementing or controlling the changes. For leading or controlling any kind of thing like
changes, effective and competent workers are very much highly needed. In this case, proper
amount of skilled employees should be recruited and selected in high extent. A fair and effective
exam system should be taken in this stage (Hiriyappa, 2009).

7
In addition to, there can be some changes which only can be controlled by adopting the modern
technology within the surrounding of the organization. Regarding this matter, for the cause of
huge amount of production and customers, the organization can also fall into some difficulties. In
this case, some CCTV, visual presentation screen can be set at the compound of the organization
through which the overall time to matters can be easily observed. Such the things can be done.

LO4 Enabling to revise business objectives and plans to incorporate proposed changes.

4.1 Reporting on the impact of the proposed changes on the business and its personnel:
As there is increasing the demand of the leather and leather based products in the current market,
so some happening changes are very much normal matter. Regarding this discussion, the overall
matters should be brought under a strong consideration. As the part of the changes, The
Cambridge Satchel Company has taken some kinds of basic plans to respond. In this case, the
plans or the proposed changes can bring some matters which are very much inevitable matter
both on the personnel and the organization.

As the part of the basic changes which have been tried to bring within the Cambridge Satchel
Company has very much impact both on the personnel and the organization. In order to manage
everything, a proper and well managed recruitment and selection systems have been followed in
the organization (Hiriyappa, 2009). By the way of that kind of effective recruitment and
selection of the skilled employees, the organization will have their needed and targeted personnel
within the organization and then they will be able to maintain their overall activities in large
extent.

Except the above things, there is another step or thing which has been adopted by the Cambridge
Satchel Company in large extent. For the motive of maintaining a strong security system, the
organization has made and ensured a unique type of security system in large extent. In this case,
the organization has set various numbers of the CCTV, visual screen and smart locker in the
entry level of the organization.

The above changes which have been taken in the organization are greatly affecting both of the
organization and the personnel. Following the changes the organization has been modernized and
the personnel have been benefited because they have been able to learn something new. For the

8
reason their ultimate level of knowledge has been increased and now they are so much able to
take any kind of decisions or to do work which are beneficial both for the organization and for
the customers in large extent (Eddy, 1981). 

4.2 Planning of how the changes will be managed in the business:

Changes are not isolated matter in case of any kind of organization. At the matter of Cambridge
Satchel Company changes are very much common matter as that is very much big company with
so many day to day activities in many extents. In this case, for the purpose of maintaining the
current changes and make well in the current market, the company should be so much aware and
develop a unique types of activities in broad sense.

At the matter of any kind of business organization like Cambridge Satchel Company, changes
are very much inevitable matter and mainly the managers are key responsible persons to handle
the matters unlike the other working employees within the organization. In this case, the
managers can follow some system what they can also develop. There are some kinds of suited
and unique models through which the changes can be managed and planned in large extent. In
this matter the required mode is Porter’s Five Forces model (Eddy, 1981). By the way of taking
advantage and using the model the management of the changes and the proper planning will be
possible to take. The things are:

a) Researching the matters: Before starting the work of managing the changes and planning
the company and the company’s authority should conduct various kinds of research
about that matter. The required and needed data should be collected by the authority.
b) Following the instruction: For conducting the work and research, very skilled and
competent third party can be called and they will be able to find out the probable issues
related to the issues. In this case, by analyzing the matters, the third party specialists can
provide some orders to the managers to the organizations like Cambridge Satchel
Company. In this case the company should obey the orders.
c) Taking proper initiatives: After following the instruction of the specialists, the company
and the company’s authority should take proper steps and initiatives to control or handle
the situations. The authority should concentrate on taking the proper steps.

9
 d) Performance evaluation: In this stage, the company or any kind of third party should
make a judgment on the performance of the activities of the organization at the matter of
the change management and should take proper steps required to do the overall
procedures (Chen, and Wang, 2005).

So, by these ways the overall changes can be managed highly within the company.

4.3 Monitoring improvements in the performance of the business over a given timescale:

Against various types of changes and the emerging matters, Cambridge Satchel Company has
been able to make some kinds of works. As the result of the work, some kinds of basic types of
improvements are also appearing in the organization. The monitoring of the improvements of
Cambridge Satchel Company has been given below:

At first at the sector of the profit condition of the company can be set as the way of conducting
study. The things can also be monitored in high extent. By the way of managing the changes and
developing various kinds of strategies, the company has been totally able to increase its overall
activities and performance. As the part of this, the company has been able to increase its overall
amount of profit ten times since the last decades. Now the company’s financial amount is so high
than that of before.
In addition to, the overall condition of various kinds of departments existing within the
organization is very much satisfactory. Following responding to the changes, the company did so
many tasks. Following the task, the company tried to increase the competence or capabilities of
the departments. Through overseeing the activities of the department, the overall things can be
monitored (Blackstone and Morrison, 2001).

Regarding the above matters, the Cambridge Satchel Company has been able to hold a respectful
and unique place in the current market. So, by analyzing this matter, the current performance of
the organization can also be monitored in great extent.

Conclusion:
Basically Small Business Enterprise is very much popular topic at the business arena since some
years. The Cambridge Satchel Company is also playing very vital role remaining in the British
market. For the cause of this type of business, some kinds of basic changes can be arisen in this
10
sector. In this case the relevant organization should be very much aware in handling or
controlling the matters. Basically, about these matters have been tried to discuss in the above
detail discussion. That’s all for the assignment topic in this discussion.

11
References:
Blackstone, W. and Morrison, W. (2001). Commentaries on the laws of England. London:
Cavendish Pub.

Chen, J. and Wang, Z. (2005). Technology innovation and HRM. Bradford, England: Emerald
Group Pub.

Eddy, W. (1981). Public organization behavior and development. Cambridge, Mass.: Winthrop.

Hiriyappa, B. (2009). Organizational behavior. New Delhi: New Age International.

Jones, R. and Martain, S. (2013). HRM fundamentals. Nollamara, W.A.: HRVET.

Sihler, W., Crawford, R. and Davis, H. (2004). Smart financial management. New York:
American Management Association.

The Cambridge Satchel Company. (2017). [online] Cambridgesatchel.com. Available at:

https://www.cambridgesatchel.com/en-gb [Accessed 17 Feb. 2017].

The Organization of Behavior. (2012). Psychology Pr.

Despić, M. (2015). Phases, Reflexives, and Definiteness. Syntax, 18(3), pp.201-234.

Leroux, J. (2012). Bargaining with Linked Disagreement Points. Strategic Behavior and the
Environment, 2(3), pp.259-277.

Popel, G., Varabei, А., Davidovski, I., Voevoda, М., Rogaten, А. and Derkacheva, N. (2016).
Diagnostics of Congenital Vascular Malformations of External Localization. Novosti
Khirurgii, 24(4), pp.407-416.

SAYLAN, N. (2016). KUR’ÂN’DA BEDDUA. Fırat Üniversitesi Sosyal Bilimler Dergisi,

26(1).

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