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  • Nordid-Se-Case-Klarna-Smooth-Rebranding - Copy 3 PDF

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    Klarna, a leading European online payment company, is launching a new advertising campaign focused on positioning their payment solutions as "smoooth" to convey ease and simplicity. The campaign will include three commercials that dramatize the feeling of a smoooth payment experience using Klarna. The goal is to highlight how Klarna makes online checkout quick and hassle-free.

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    Klarna, a leading European online payment company, is launching a new advertising campaign focused on positioning their payment solutions as "smoooth" to convey ease and simplicity. The campaign will include three commercials that dramatize the feeling of a smoooth payment experience using Klarna. The goal is to highlight how Klarna makes online checkout quick and hassle-free.

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    © All Rights Reserved
    Download as PDF, TXT or read online from Scribd
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    23 views7 pages

    Nordid-Se-Case-Klarna-Smooth-Rebranding - Copy 3 PDF

    Uploaded by

    buujh
    Klarna, a leading European online payment company, is launching a new advertising campaign focused on positioning their payment solutions as "smoooth" to convey ease and simplicity. The campaign will include three commercials that dramatize the feeling of a smoooth payment experience using Klarna. The goal is to highlight how Klarna makes online checkout quick and hassle-free.

    Copyright:

    © All Rights Reserved
    Download as PDF, TXT or read online from Scribd
    Flag for inappropriate content
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    Smoooth rebranding

    Smoooth

    Klarna is one of Europe’s leading companies for online payments. Now they’re launching a new campaign based on the strategy
    of positioning Klarna’s payment solutions as ”smoooth”. In three commercials Klarna dramatizes this feeling of smooothness.
    Smoooth 
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