1.

Klarna was founded in the year 2005 with a focus on safe and simple online shopping which
is present in 15 countries
2. Klarna pivots app to to social shopping for the consumers
3. The new feature eliminates the need to use credit cards
4. personalised experience at their fingertip

It evolved with a aim of making it easier for the people to shop online. In the last past few years
technology has evolved which has transformed the whole world around us so the mission for
klarna remains as relevant as ever, to make paying as simple, safe and all above as smooth as
possible.
Klarna offers direct payments, pay after delivery options and instalment plans in a smooth one-
click purchase experience that lets consumers pay when and how they prefer to.
Klarna pivots app to to social shopping for the consumers

Fast-growing FinTech Klarna has revealed a newly designed app which is designed to cover
the entire shopping journey, from and discovery through to the transaction.
The firm’s app, which previously focused purely on the management of its users credit, now
shows personalized product based upon consumers’ interests and previous shopping behavior.
New features of the app will include the likes of a wish list, notifications of price drops, and
curated content.

” The new Klarna app elevates the entire shopping experience, from start to finish by bringing
together all the best aspects of shopping in one place, giving Klarna users a unique and
personalised experience at their fingertip
  Klarna users can now shop using pay in 3 at any online retailer, regardless of whether
they’re partnered with Klarna or not, directly from the app
 The new feature eliminates the need to use credit cards when shopping online, making
high interest APRs a thing of the past
 Additional features include personalised wish lists, price drop notifications, thousands of
deals updated daily, monthly budgets and personal spending limits

Klarna, the leading global banking, payments and shopping service, has today launched its
Shopping app, empowering users to Pay in 3 in any online shop directly through the Klarna app,
without ever paying more than the price of the product. Klarna’s in-app shopping experience
now covers the whole retail journey, from inspiration and discovery right through to purchase
and return management.
This new Shopping feature allows Klarna users to shop at any online retailer, regardless of
whether they’re partnered with Klarna or not, and split the payment into three interest-free
instalments - eliminating the need to use a credit card. It will also integrate monthly budgets and
personal spending limit functionalities for users to set and remain in control of their spending.
Additional features include personalised wish lists and curated content based on consumers’
interests and their favourite stores, price drop notifications, thousands of deals updated daily, and
lists of retailers for users to decide where to buy their favourite product, at the best price.