BUSINESS PLAN

Business Plan Format:

1. Cover page

FUNDAMENTAL OF ENTREPRENEURSHIP (ENT300)

BUSINESS PLAN

ABC Enterprise
(Full address of the business)
TYPE OF BUSINESS

Prepared by:
Name Student No Group/Class

Prepared for: LECTURER’S NAME

Date of submission :

2. Cover letter
- Letter of submission
3. Table of contents
4. Executive summary (1 page)
5. Main body of the business plan
6. Appendices

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Main Body of the Business Plan:
Chapter 1 : Introduction
Chapter 2 : Purpose for Preparing Business Plan
Chapter 3 : Business Background
Chapter 4 : Owners’/Partners’ Background
Chapter 5 : Location of the Business
Chapter 6 : Marketing Plan
Chapter 7 : Operations Plan
Chapter 8 : Administrative Plan
Chapter 9 : Financial Plan
Chapter 10 : Conclusion

CHAPTER 1: INTRODUCTION
a) Name of business partners, company’s name and location.
b) Date of business commencement.
c) Industry profile in general example, background of the industry, demand,
supply, and future prospect of the business.
d) Factors in selecting the proposed business.

CHAPTER 2: PURPOSE FOR PREPARING BUSINESS PLAN

Examples:

a) To apply loan.
b) As a guideline for managing the proposed business.
c) To convince investors.

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CHAPTER 3: BUSINESS BACKGROUND
a) Company’s name :
b) Business address :
c) Correspondence address (including website/e-mail address):
d) Telephone number :
e) Form of business :
f) Main activities :
g) Date of commencement :
h) Date of registration :
i) Registration number :
j) Name of bank :
k) Bank account number :
l) Equity contribution (cash) :

Name Percentage (%) Contribution (RM)

Total 100%

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CHAPTER 4: OWNERS’/PARTNERS’ BACKGROUND

PASSPORT
PHOTO

a) Name of owner/partner :
b) I/C number :
c) Permanent address :
d) Correspondence address (including website/e-mail address):
e) Telephone number :
f) Date of birth :
g) Age :
h) Marital status :
i) Academic qualification :
j) Courses attended :
k) Skills :
l) Spoken language :
m) Written language :
n) Computer literacy :
o) Working experiences :
p) Present occupation :
q) Previous business experience :

CHAPTER 5: LOCATION OF THE BUSINESS

a) Physical location of the project (e.g. whether it is located adjacent to the
main roads and other designated premises).
b) Building (e.g. type, structure, condition, size, cost of the building, cost of
rental, deposit, renovation).
c) Basic amenities (e.g. water, electricity, telephone lines, internet).
d) Provide road map for exact location.

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CHAPTER 6: MARKETING PLAN
a) Products or services description
Describes the proposed products or services offered by the business in
detail.

Table 1: List of products/services provided

Types of Cost price per unit Selling price per

products/services (RM) unit (RM)

b) Target market
Table 2: Target market

Market segmentation Target market Location

c) Competitors
Table 3: Competitors

Name & address Strengths Weaknesses

d) Market size
- Estimate the market size in the form of units of goods or sales (in
RM).
- Show the steps to calculate the market size of goods or service at a
specific location that you have chosen.

e) Market share
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 - The market share is estimated as a percentage of the market size.

Table 4: Market share

Before entering the market After entering the market

(year) (year)
Name
Percentage Value (RM) Percentage Value (RM)
(%) (%)

Total 100 100

f) Sales forecast
Table 5: Sales forecast

Year Month Sales forecast Reasons/seasons

(RM)
1 1
2
3
4
5
6
7
8
9
10
11
12
Total (RM)
2 Total (RM)
3 Total (RM)
g) Marketing mix

i. Products/services strategy.

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 - Brand/quality/packaging/ease of use/product
differentiation/product safety/labelling/tagline
ii. Price strategy.
- Cost-based/value-based/competition-based
iii. Place/distribution strategy.
iv. Promotion strategy.
- Advertising
- Sales promotion
- Personal selling
- Public relations & publicity

h) Schedule of marketing budget

Table 6: Marketing budget

Fixed assets Monthly Other expenses

Items
expenses (RM) expenses (RM) (RM)

Total
Grand Total

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CHAPTER 7: OPERATIONS PLAN
a) Process flow chart
- Working process involved
b) Operation process
- How to produce the products/services
c) Business and operation hour
d) Production planning
- How much output to produce in a day, week or month
e) Materials/stocks requirement

Table 7: List of materials/stocks

Types of Price per unit Quantity (average Total price Supplier

materials/stock (RM) per month) (RM)
s

Grand Total

f) Forecasted acquisitions of stocks:

Table 8: Acquisition of stocks

Year Month Stocks acquisition (RM) Reasons/seasons

1 1
2
3
4
5
6
7
8
9
10
11

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Total (RM)
2 Total (RM)
3 Total (RM)

g) List of machines and equipment:

Table 9: Machines and equipment

Price per Total price

Items Quantity Supplier
unit (RM) (RM)

Grand Total

h) Operations layout

i) License, permits and regulations

j) Schedule of operations budget

Table 10: Operations budget

Fixed assets Monthly expenses Other expenses

Items
(RM) (RM) (RM)

Total
Grand Total
CHAPTER 8: ADMINISTRATION PLAN
a) Introduction
i. Vision

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 ii. Mission
iii. Objectives

b) Organizational chart

c) Manpower planning

Table 11: Position and the number of staff

Position Number of staff

TOTAL

Schedule of task and responsibilities

Table 12: Schedule of task and responsibilities

Position Main tasks

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 Schedule of remuneration

Table 13: Remuneration

No of Monthly EPF contributions SOCSO Total

Position
Staff salary (RM) (RM) (RM) (RM)

Grand Total

d) List of office equipment

Table 14: List of office furniture, fittings and equipment

Price per Total price

Item Quantity Supplier
unit (RM) (RM)

Grand Total

Table 15: List of office supplies and stationaries.

Price per Total price

Item Quantity Supplier
unit (RM) (RM)

Grand Total

e) Office layout

f) Schedule of administration budget

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 Table 16: Administration budget

Fixed assets Monthly Other expenses

Items
(RM) expenses (RM) (RM)

Total
Grand Total

CHAPTER 9: FINANCIAL PLAN

a) Project Implementation Cost
b) Sources of Financing
c) Cash Flow Pro Forma
d) Profit and Loss Pro Forma
e) Balance Sheet Pro Forma

Report to be printed from financial template:

i. Menu
ii. CAPEX
iii. WCAPITAL
iv. SALES & PURCHASES
v. PROJECT COST
vi. FINANCING
vii. C.FLOW
viii. INCOME
ix. BAL.SHEET

CHAPTER 10: CONCLUSION

- Is the proposed project viable to proceed?
- Justify the claims.

Appendices
1. Partnership Agreement
2. SSM Form (Borang A)

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