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Delta Air Lines Inc DAL provides passenger services

throughout the #8936


Delta Air Lines, Inc. (DAL) provides passenger services throughout the United States and the
world. Fifteen Delta metrics and recent initiatives are as follows:1. Using a mobile phone app
that allows passengers to monitor their place in standby and first class upgrade lists.2.
Improving the efficiency of aircraft maintenance.3. Increasing the number of check-in kiosks at
major airports.4. Replacing less fuel-efficient aircraft with newer, more efficient aircraft.5.
Reducing turnover of key employees.6. Reducing the number of cancelled flights.7. Investing in
oil refinery that produces jet fuel8. Offering cash incentive awards to employees9. Awarding
stock options to key employees that can be used over time10. Increasing passenger revenue
per available seat mile11. Increasing the percentage of on-time arrivals12. Reducing the
number of passenger complaints13. Reducing the number of lost passenger bags14. Reducing
the number of safety violations15. Increasing the passenger load percentageAssign each item
to one of the four dimensions of the balanced scorecard:1. Learning and innovation2.
Customer3. Internal process4. FinancialView Solution:
Delta Air Lines Inc DAL provides passenger services throughout the

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