LEGEND AGE

Brand Culture
Contents
1 Brand Implication of LEGEND AGE
2 Brand Vision

3 Brand Mission

4 Brand Positioning

5 Brand History
6 Brand Background

7 Corporate Hymns
1. LEGEND AGE
Brand Implication
 Born of Legends
Crown with Miracles
Dazzled with Radiant
Unleashed of Infinite

Set and reach each goal since the birth of the brand;
Write down and record all the splendid pages
Forever chasing perfection with each detail flawless,
making it chased by thousands of customers
Every step shines and echoes with the dazzling
brilliance of the times
Quality is the endorsement of "Health fashion";
Innovation injects the spirit of brand image
 2. Brand Vision

2. Brand Vision
The first brand

of Global Wechat Marketing

in 2020
3. Brand Mission
Let Everyone has
beautiful and healthy lips
4. Brand Positioning
4.1 Skin care products of the soul

4.2 Trade Channels

4.3 Network Coverage

 4. Brand Positioning

4.1 What is
the most spiritual skin care product?

The first founder of the team of LEGEND AGE focused

on four points:

On the quality issues that consumers concerned the most, we strive to be healthy and natural;

On the efficacy of skin care, we pay attention to skin recuperation and restoration;

In the process of development and promotion, we endeavor to seek innovation;

In the visual appearance, we combine classic and fashion elements together.

This is the initial positioning at the birth of the brand.

 4. Brand Positioning

4.2 Trade Channels:

Entity Agent
Entity Franchise
Daily Counter
E-commerce Network
 4. Brand Positioning

4.3 Network Coverage:

More than 40 countries in six continents (Asia, Europe, North
America, South America, Oceania, Africa).

Asia: China, China, Taiwan, China, Hong Kong, China, Macau,

Singapore, Japan, Malaysia, Cambodia, Philippines,
Vietnam, Thailand, South Korea, Myanmar, Dubai, etc.

Europe: UK, Hungary, Russia, Sweden, Poland, Czech

Republic, Switzerland, France, Denmark, etc.

Oceania: Australia, New Zealand, etc.

North America: America, Canada, Mexico, etc.
South America: Brazil, Chile, Argentina, etc.
Africa: South Africa, etc.
5. Brand History
 5. Brand History

2004
LEGEND AGE brand successfully registered in China.
Meanwhile, the first generation of the Classic Palace
Series was launched, and officially marketed in the
professional channel.

2007
The plant maintenance series of LEGEND AGE was launched
and officially marketed in the daily counters.
 5. Brand History

2008
LEGEND AGE
Red cherry healthy lipstick

Born
 5.Brand History

2014
Won the Chinese Makeup Industry

Golden Flower
Annual Outstanding Brand Award
 5. Brand History

2014 Formally stationed

Internet Channel
 5. Brand History

2015
Won

China Beauty Industry

Ten Best National

Cosmetic Product Brand Prize

 5. Brand History

2015

Honored The Charms of Beauty

The Model of Cosmetics Lipstick Fashion Award

 5. Brand History

2016
film star

QINLAN
endorsed the lip series products
 5. Brand History

2017
Honored

Annual Consumer-
Favored Brand Award
 5. Brand History

Honored 2017

Beauty Award
Annual Health Lipstick Award
 5. Brand History

2017
Absorbed inspirations from three love microfilms adapted

from real stories and one fashion TVC advertisement

Love, constant
This movie is to you who are making efforts to be better

Love, silent
This movie is to the family who are silently guarding happiness

Love, emulative
This movie is to you who are emulative and don't give up
 5. Brand History

2017
Successfully challenged the Guinness World Record

Largest Lipstick Sculpture

Holder
 5. Brand History

With Authoritative
Fashion Magazine 2018
Signing annual strategic cooperation
 5. Brand History

2018 Win recognition of film star

Shu Chang
Spot at the world's four
major Fashion Weeks New York Fashion Week

Lead the nature lip care trend

 5. Brand History

2018

Focus
One Lipstick
other skin care products no longer be sold
Only LEGEND AGE
red cherry healthy lipstick
 5. Brand History

Honored
2018
BEIJING NINIBOSS EXPO

Top 10 Brands of Wechat Business

 6. Brand History
6.1 Business Philosophy

6.2 Group President

6.3 Corporate Social Responsibilities

In 1987, Fu Cheng founder Mr. Chen Headquarters in 2008 moved to the 6th
Zhicheng and Fucheng Guangzhou couple floor of the Chuangju Business Building.
founded the first cosmetics store.

In 2019,Guangzhou Headquarters of Fucheng will move to the Zhujiang Newtown CBD area.
 6. Brand Background

Born in 1987
 6. Brand Background

6.1 Business Philosophy

Integrity, Innovation, Sharing

The corporate ideology is the code of conduct that Fucheng people must adhere to
during the progress of pursuing the goals. Fucheng adheres to the "integrity,
innovation, sharing" behavioral norms, providing intimate and considerate services
to help customers continue to gain profit.
 6. Brand Background

Honesty and Integrity

Be in line with business ethics and compliance with legal requirements

Engage in business activities

Must abide by the agreement with the customers

Fulfill the promise with the customers

 6. Brand Background

Innovation

Keep innovative thinking

Constantly challenge the previous achievements

Keep abreast of the latest news from consumers and the industry
 6. Brand Background

Sharing
What is taken from the society is used to the interest of society, and we
reciprocate our earnings to the society.

Dedicate to the social charitable activities

Share the knowledge and resources of Fucheng with
customers and witness the growth of each other
 6. Brand Background

6
.6.2 Group President
2President Mr. Chen Zhichen
Vice President of China Beauty Salon Club

Ten-year outstanding figure award winner of China's beauty and cosmetics industry

Executive Vice President of the Beauty and Cosmetics Industry Association of the All-
China Federation of Industry and Commerce
Vice Chairman of the China Private Federation

China Beauty and Cosmetic Industry Alliance ‘Honorary Chairman’

China Beauty and Cosmetic Industry top-ten outstanding figure award

The most influential figure since the 30 years of China reform and opening up

China Beauty and Cosmetic Industry Calendula annual economic figure

 6. Brand Background

6.3 Pay attention to social welfare

Spreading Corporate Love
 6. Brand Background

2010
Donated ¥250,000 to
Qihan Primary School, Jianghua Yao Autonomous County,
Yongzhou City, Hunan Province with HNTV's Keep Going with
Courage program group

2011
President Mr. Chen Zhicheng - Ms. Yang Xiaojie
visited the children of Fucheng Hope Primary School in Mashi
County of this town

2012
President Mr. Chen Zhicheng - Ms. Yang Xiaojie
Participated in the completion ceremony of Fucheng Library
of Qihan Primary School
7
Corporate
Hymns
Be wealthy and polite to attract talents
Have the courtesy to treat talents well

Be reliable to achieve a beauty life

Focus on integrity to make the life beautiful

Be persistent to make stable progress

Operate steadfastly to step forward steadily

Be victorious in China to create wealth

Win in China to gather fortune
Dreams come true with Legend Age

One Lipstick, One World