Neil Leach- Rethinking architecture| A reader in cultural theory

Part III- Structuralism| Roland Barthes

Roland Barthes (1915-1980)

-French writer and critic
-essays: Semiology and the urban, The Eiffel Tower, The Fashion System
SEMIOLOGY AND THE URBAN
-Under what conditions or rather with what precautions and what preliminaries would an urban
semiotics be possible? În ce condiții sau mai bine zis cu ce măsuri de precauție și ce preliminarii
ar fi posibilă semiotica urbană ?
-human space in general (and not only urban space) has always been a satisfying space.
-modern cartography can be considered as a kind of obliteration, of censorship that objectivity
has imposed on signification (objectivity which is a form like any other of the ‘imaginary’).
-the notion of Isonomia forged for the Athens of the sixth century by a man like Clisthenes is a
truly structural conception by which only the centre is privileged, since the relations of all
citizens to it are at the same time both symmetrical and reversible
-Lévi-Strauss in his book Tristes Tropiques introduced urban semiology, although on a reduced
scale, on the subject of a Bororo village whose space he studied using an essentially semantic
approach
-In Notre-Dame de Paris, Victor Hugo has written a very beautiful chapter, very subtle and
perceptive, ‘This will kill that’; ‘this’ meaning the book, ‘that’ meaning the monument. By
expressing himself in such a way, Hugo gives proof of a rather modern way of conceiving the
monument and the city, as a true text, as an inscription of man in space.
-rivalry between two modes of writing, writing in stone and writing on paper.
-the American Kevin Lynch, who seems to be closest to these problems of urban semantics in
so far as he has been concerned with thinking about the city in the same terms as the
consciousness perceiving it, which means discovering the image of the city among the readers
of this city.
-there is in his work a whole vocabulary of signification; he has attempted to identify in urban
space the discontinuous units which he calls paths, edges, districts, nodes, landmarks
-In many urban planning studies based on quantitative estimates and on opinion
questionnaires, we nonetheless find mention, even if only as a note, of the purely qualitative
issue of symbolization which even today is often used to explain facts of another nature
-a technique fairly current in urban planning: simulation
-kind of contradiction exists between signification and another order of phenomena and that
consequently signification possesses irreducible specificity.
-in certain cases, a conflict exists between the functionalism of a part of a city, let us say of a
neighbourhood, and what I will call its semantic contents (its semantic force). It is thus that they
have remarked with a certain ingenuity (but maybe we must start from ingenuity) that Rome
involves a permanent conflict between the functional necessities of modern life and the
semantic charge given to the city by its history.
-a conflict between signification and reason or, at least, between signification and the
calculating reason which would have all the elements of a city uniformly assimilated by
planning, while it is growing daily more evident that a city is a tissue formed not of equal
elements whose functions we can enumerate, but of strong and neutral elements, or rather, as
the linguists say, of marked and unmarked elements
-Kevin Lynch has remarked that there exists in every city, from the moment that the city is truly
inhabited by man and made by him, this fundamental rhythm of signification which is the
opposition, the alternation and the juxtaposition of marked and of unmarked elements
-a last conflict between signification and reality itself, at least between
signification and that reality of objective geography, the reality of maps. Surveys directed
by psycho-sociologists have shown, for example, that two neighbourhoods are adjoining,
if we rely on the map, which means on the ‘real’, on objectivity, while, from the moment
when they receive two different significations, they are radically separated in the image
of the city. Signification, therefore, is experienced as in complete opposition to objective
data.
-The city is a discourse and this discourse is truly a language: the city speaks to its inhabitants,
we speak our city, the city where we are, simply by living in it, by wandering through it, by
looking at it.
-How to pass from metaphor to analysis when we speak of the language of the city?
-we have difficulty inserting in a model the data on the subject of the city provided us by
psychology, sociology, geography, demography, it is precisely because we lack a last technique,
that of symbols.
-Consequently, we need a new scientific energy in order to transform these data, to pass
from metaphor to the description of signification, and it is in this that semiology (in the
widest meaning of the term) could perhaps, by a development yet unforseeable, come to
our aid.
-My first remark is that ‘symbolism’ (which must be understood as a general discourse
concerning signification) is no longer conceived today, at least as a general rule, as a regular
correspondence between signifiers and signifieds
-Tokyo, which is one of the most tangled urban complexes that we can imagine from the
semantic point of view, nonetheless has a kind of centre. But this centre, occupied by the
imperial palace, surrounded by a deep moat and hidden by greenery, is felt as an empty centre.
As a more general rule, the studies of the urban nucleus of different cities has shown that the
central point of the city centre (every city has a centre) which we call ‘solid nucleus’, does not
constitute the peak point of any particular activity but a kind of empty ‘focal point’ for the
image that the community develops of the centre. We have here again a somehow empty place
which is necessary for the organization of the rest of the city.
-The eroticism of the city is the lesson we can draw from the infinitely metaphorical nature of
urban discourse. I use the word eroticism in its widest meaning: it would be pointless to
suppose that the eroticism of the city referred only to the area reserved for this kind of
pleasure, for the concept of the place of pleasure is one of the most tenacious
mystifications of urban functionalism. It is a functional concept and not a semantic
concept; I use eroticism or sociality interchangeably. The city, essentially and
semantically, is the place of our meeting with the other, and it is for this reason that the
centre is the gathering place in every city; the city centre is instituted above all by the
young people, the adolescents.
-When they express their image of the city, they always have a tendency to limit, to
concentrate, to condense the centre; the city centre is felt as the place of exchange of
social activities and I would almost say erotic activities in the broad sense of the word.
-numerous surveys have emphasized the imaginary function of the water course, which in every
city is experienced as a river, a channel, a body of water. There is a relation between road and
water and we are well aware that the cities which are most resistant to signification and
which incidentally often present difficulties of adaptation for the inhabitants are precisely
the cities without water, the cities without seashore, without a surface of water, without a
lake, without a river, without a stream: all these cities present difficulties of life, of
legibility.

THE EIFFEL TOWER

-you must take endless precautions, in Paris, not to see the Eiffel Tower
-it is as literal as a phenomenon of nature whose meaning can be questioned to infinity but
whose existence is incontestable
-The Tower is also present to the entire world. First of all as a universal symbol of Paris, it is
everywhere on the globe where Paris is to be stated as an image; from the Midwest to
Australia, there is no journey to France which isn’t made, somehow, in the Tower’s name, no
schoolbook, poster, or film about France which fails to propose it as the major sign of a people
and of a place: it belongs to the universal language of travel.
-This pure—virtually empty—sign—is ineluctible, because it means everything. In order to
negate the Eiffel Tower (though the temptation to do so is rare, for this symbol offends nothing
in us), you must, like Maupassant, get up on it and, so to speak, identify yourself with it. Like
man himself, who is the only one not to know his own glance, the Tower is the only blind point
of the total optical system of which it is the centre and Paris the circumference.
the Tower acquires a new power: an object when we look at it, it becomes a lookout in its turn
when we visit it, and now constitutes as an object, simultaneously extended and collected
beneath it, that Paris which just now was looking at it. The Tower is an object which sees, a
glance which is seen; it is a complete verb, both active and passive, in which no function, no
voice (as we say in grammar, with a piquant ambiguity) is defective.
the Tower attracts meaning the way a lightning rod attracts thunderbolts; for all lovers of
signification, it plays a glamorous part, that of a pure signifier, i.e. of a form in which men
unceasingly put meaning (which they extract at will from their knowledge, their dreams, their
history), without this meaning thereby ever being finite and fixed: who can say what the Tower
will be for humanity tomorrow? But there can be no doubt it will always be something, and
something of humanity itself. Glance, object, symbol, such is the infinite circuit of functions
which permits it always to be something other and something much more than the Eiffel
Tower.
In order to satisfy this great oneiric function, which makes it into a kind of total
monument, the Tower must escape reason. The first condition of this victorious flight is
that the Tower be an utterly useless monument. The Tower’s inutility has always been
obscurely felt to be a scandal, i.e. a truth, one that is precious and inadmissible. Even before it
was built, it was blamed for being useless, which, it was believed at the time, was sufficent to
condemn it; it was not in the spirit of a period commonly dedicated to rationality and to the
empiricism of great bourgeois enterprises to endure the notion of a useless object (unless it
was declaratively an objet d’art, which was also unthinkable in relation to the Tower);
Gustave Eiffel lists all the future uses of the Tower: they are all, as we might expect of an
engineer, scientific uses: aerodynamic measurements, studies of the resistance of substances,
physiology of the climber, radio-electric research, problems of telecommunication,
meteorological observations, etc
-architecture is always dream and function, expression of a utopia and instrument of a
convenience
-The Tower looks at Paris. To visit the Tower is to get oneself up onto the balcony in order to
perceive, comprehend and savour a certain essence of Paris. And here again, the Tower is an
original monument
-visit the Tower, then, is to enter into contact not with a historical Sacred, as is the case for the
majority of monuments, but rather with a new nature, that of human space: the Tower is not a
trace, a souvenir, in short a culture, but rather an immediate consumption of a humanity made
natural by that glance which transforms it into space
-our romantic writers as if they had anticipated both the construction of the Tower and the
birth of aviation, permits us to transcend sensation and to see things in their structure
-What, in fact, is a panorama? An image we attempt to decipher, in which we try to
recognize known sites, to identify landmarks. Take some view of Paris taken from the
Eiffel Tower; here you make out the hill sloping down from Chaillot, there the Bois de
Boulogne; but where is the Arc de Triomphe? You don’t see it, and this absence compels
you to inspect the panorama once again, to look for this point which is missing in your
structure; your knowledge (the knowledge you may have of Parisian topography)
struggles with your perception, and in a sense, that is what intelligence is: to reconstitute,
to make memory and sensation co-operate so as to produce in your mind a simulacrum of
Paris, of which the elements are in front of you, real, ancestral, but nonetheless
disoriented by the total space in which they are given to you, for this space was unknown
to you. Hence we approach the complex, dialectical nature of all panoramic vision; on the
one hand, it is a euphoric vision, for it can slide slowly, lightly the entire length of a
continuous image of Paris, and initially no ‘accident’ manages to interrupt this great layer
of mineral and vegetal strata, perceived in the distance in the bliss of altitude; but, on the
other hand, this very continuity engages the mind in a certain struggle, it seeks to be
deciphered, we must find signs within it, a familiarity proceeding from history and from
myth.
the Tower ultimately reunites with the essential function of all
major human sites: autarchy. The Tower can live on itself: one can dream there, eat there,
observe there, understand there, marvel there, shop there; as on an ocean liner (another
mythic object that sets children dreaming), one can feel oneself cut off from the world
and yet the owner of a world