● Who made it?

The YouTube video was posted by CARE Norway as part of a campaign to

raise awareness of women’s rights.

● What is it about? /Purpose ?

Bitch, whore, c**t. These are the words some girls hear growing up – under
the guise of being ‘jokes’.

Except these jokes could have a chilling knock-on effect, breeding sexism,
hatred of women, domestic violence, rape and even murder. That’s the
message of this chilling YouTube video, where an unborn baby girl
describes how seemingly innocuous sexism can spiral out of control.

This video is sheds light on a very important issue as WHO statistics show
that 1 in 3 women worldwide experience physical or sexual violence in their
lifetime, usually from a male partner.

Called  "Dear  Daddy",  the  film  starts  as  a  letter  from  an  unborn  baby  girl  to  her  father, 
asking  him  to  step  in  and  help  prevent  the  violence  she  will  likely  experience  at  the 
hands of men. 

the  film's narrator begins with disrespecting women, and what many people laugh off as 
sexist "jokes". 

"I  will  be  born  a  girl,  which  means  that  by  the  time I'm 14, the boys in my class will have 
called  me  a  whore,  a  bitch,  a  c***  and  many  other  things.  It's  just  for  fun  of  course, 
something boys do," she says. 

The  powerful  video  sends  home  a  message:  conversations  and  attitudes  towards  both 
genders shape human beings — man and woman. 
Some  of  the  immediate.  criticisms  that  such  videos  usually  receive  are:  'they  are 
preachy'  or  the  video  misunderstands  all  men  as  abusers,  rapists  or  wife-beaters; 
essentially that the message is reductivwe.  

It is being vehement in its support of men and reiterating that they are not
the problem. The video is not hating on men or shaming them for being
well... just men. Instead, the video beautifully highlights how behaviour that
goes unchecked tends to get normalised. This normalised behaviour in turn
breeds a culture that is sexist, encourages abuse or one that doesn’t find
anything abnormal about abuse.

For example, in the video when the girl is talking about her fiancé and how
he starts by yelling at her and progresses to physically harm her. The girl’s
voice is still trying to make excuses for the behaviour — “Am I over
reacting?”, “I am way out of line”, “We are still the world’s greatest couple
and I am so confused... I love him.” The message here resonates with
domestic abuse survivors everywhere.

one of the reasons that women (highly educated, strong individuals) still
succumb to domestic violence is because women are socialised to believe
that they are responsible for the emotional health of their families and
relationships. They also blame themselves when something goes wrong.
This stems from a long standing culture where women are consistently
blamed for things that happen to them. Rape: It happened because you
wore different clothes, you were drunk, you led him on. Divorce: You were
not a good wife, you did not take care of his needs, you work too much.
Single-hood: You are too independent, you don’t adjust, you are not good
enough.

Calling something that seeks to challenge the status quo of existing norms,
beliefs and ideas about gender as “feminazi” or “man-hating” has become a
popular criticism that lacks any depth.
Communications director of Care, ​Henrik Vanik is quoted in The Local
(Swedish version) as saying, “It is difficult to get men to discuss violence
against women...” This video is trying to get men to be a part of the
discussion. The video is not degrading men, it is encouraging men to look
inwards and away from a culture that tells them that it is okay to act poorly.
No one wants to fix men, we just want to fix the broken system that
undermines and undervalues women. We need to recognise that actions
have consequences — one thing leads to another.