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  • Mr. Ube's Quest For Sweet Success: What Major Source/s of Opportunity Gerry Chua Used in Saving Eng Bee Tin From Dying?

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    Gerry Chua, a third generation Chinese entrepreneur from the Philippines, took over his family's struggling bakery business called Eng Bee Tin that was founded by his grandfather in 1912. While hanging out at a nearby supermarket, Chua was inspired to transform their homely hopia pastry into something with ube flavor after learning it was the best selling ice cream flavor. This idea to create ube hopia, which he dubbed "hopiang ube", was a success and helped revive the struggling family business.

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    Gerry Chua, a third generation Chinese entrepreneur from the Philippines, took over his family's struggling bakery business called Eng Bee Tin that was founded by his grandfather in 1912. While hanging out at a nearby supermarket, Chua was inspired to transform their homely hopia pastry into something with ube flavor after learning it was the best selling ice cream flavor. This idea to create ube hopia, which he dubbed "hopiang ube", was a success and helped revive the struggling family business.

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    32 views1 page

    Mr. Ube's Quest For Sweet Success: What Major Source/s of Opportunity Gerry Chua Used in Saving Eng Bee Tin From Dying?

    Uploaded by

    George L Pastor
    Gerry Chua, a third generation Chinese entrepreneur from the Philippines, took over his family's struggling bakery business called Eng Bee Tin that was founded by his grandfather in 1912. While hanging out at a nearby supermarket, Chua was inspired to transform their homely hopia pastry into something with ube flavor after learning it was the best selling ice cream flavor. This idea to create ube hopia, which he dubbed "hopiang ube", was a success and helped revive the struggling family business.

    Copyright:

    © All Rights Reserved
    Download as PDF, TXT or read online from Scribd
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    Saint Paul’s School of Ormoc Foundation, Inc.

    Apitong St., Brgy. Punta, Ormoc City


    (053) 255-4712 | getinfo@spsormoc.edu.ph

    SENIOR HIGH SCHOOL DEPARTMENT | S. Y. 2020-2021

    Mr. Ube’s quest for sweet success

    Born and raised in the Philippines, Chua, 55, is a proud third-generation Chinese entrepreneur, whose grandfather, Chua Chiu Hong, sailed across the seas to the
    Philippines from Xiamen, China. A master baker, his progenitor established Eng Bee Tin, “ever beauty precious” in Hokkien, then a small stall on Nueva Street,
    just a few blocks away from where it currently stands. “When my grandfather established Eng Bee Tin in 1912, business was hard, and continued to be hard even
    when my father took over. The sales were really dismal,” Chua reveals. Eng Bee Tin gave their family a livelihood for years, but was never quite the success. “I
    wanted to be different.” More inclined to business than his father, Chua, the eldest of four children, was poised to take over the family business, harboring a grand
    vision for Eng Bee Tin. But his dreams were deemed too big and too ambitious, with many – including his own father – telling him he was crazy. Crazy, indeed,
    were his plans for reviving the struggling mom-and-pop bakery. He hatched a plan to transform their homely hopia, which was the “bread and butter” of Eng Bee
    Tin then, into something that was more palatable. It was while cooling down at the nearby supermarket that he was hit by inspiration. “I used to hang out a lot at
    Ongpin Supermarket because libre air-con. The guards actually thought I was a shoplifter, because I’d be there all the time and didn’t buy anything!” he laughs.
    On one particularly hot and humid afternoon, he asked the saleslady what the best-selling flavor of ice cream was, to which she replied: “ube.” In a moment that
    he could only describe as ‘divine intervention,’ he came up with the lightning bolt idea that would forever change the course of Eng Bee Tin’s history. “I clearly
    heard it, a voice said: ‘hopiang ube’.” He rushed home, bought six jars of haleyang ube, and made hopiang ube. At first bite, he knew he had created something
    amazing.

    https://www.manilatimes.net/2017/08/24/boardroomwatch/mr-ubes-quest-sweet-success/346473/

    Question:
    What major source/s of opportunity Gerry Chua used in saving Eng Bee
    Tin from dying?

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