The letter of the same sounds or of

A
Alliteration
the same kinds of sounds at the
beginning of words in two or more
neighboring words or syllables (for
example, wild and woolly,
threatening throngs).

Information that can be proved to

F
Facts
be true. For example, 70% of the
world's freshwater supply is
devoted to agriculture.

There are opinions for how great

O
Opinions
something is. An opinion is
someone’s point of view. For
example, the Egyptian cotton bed
sheet is the best sheet I ever slept
on.
A question that doesn’t expect an

R
Rhetorical
answer. These questions make you
think about buying the product.
For example, why drink milk?

Questions
Emotion, such as sympathy, is

E
Emotions
created to get you to buy the
product. For example, images of
people smiling, might make us feel
good.
Numbers and graphs that provide

S
Statistics
convincing information, it adds
credibility. For instance, 28
percent of all children in
developing countries are estimated
to be underweight or stunted.
If you want people to remember

T
Triplets
anything, a good trick is to repeat it
three times, or use three words in a
row. The rule of three is based on
the idea that people tend to
(Rule of remember three things. For
three) example, “life, liberty, and the
pursuit of happiness”.
CAN YOU FIND ANY “A FOREST” IN STEVE JOB’S PITCH ON IPAD 2? FILL IN THE TABLE BELOW