A SUMMER INTERNSHIP PROJECT REPORT ON

“Consumer’s attitude towards Affiliate

Marketing”

Submitted by:
Rahul Tailor
Roll No.:-119100

Under the Supervision of:

Professor Dr. Jay Desai
B. K. School of Professional and Management
Studies Gujarat University, Ahmedabad
 Internship at:

(From 30th April 2020 to 30th June 2020)

Under the supervision of:

Mr. Vivek Bhattacharya
Director of Business Development
TESCOM (TATA X Employees Services Company)

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 ACKNOWLEDGEMENT

I would sincerely like to show my gratitude to Mr. Vivek

Bhattacharya, Director of Business Development at TESCOM (TATA
x Employee Services Company) for providing me opportunity to work
as an intern at TESCOM Business Solutions. I am greatly indebted of
him for providing me their valuable guidance at all stages of the
internship, constructive suggestions, positive & supportive attitude
and continuous encouragement without which it would have not been
possible to complete the project.

Further, I would forward my grateful acknowledgement to Dr.

Jay Desai for all the guidance and helpful insights provided to
me during my summer internship project.
I would sincerely like to show my Gratitude towards all those
persons who have helped me with my summer internship
project.

Thank you,
Rahul Tailor

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 DECLARATION

I, Rahul Tailor, student of B.K. School of Professional and

Management Studies hereby declare that this SIP Project Report titled
―Consumer’s attitude towards Affiliate Marketing‖ has been prepared
by me towards the partial fulfilment of the requirement for the award
of the Master of Business Administration (MBA) Degree under the
guidance of Dr. Jay Desai. This work is submitted to B.K. School of
Professional and Management Studies (Gujarat University) is a record
of original work done by me and to the best of my knowledge.
This project report is not submitted to any other university or
institution for the award of any degree, diploma or fellowship or
published any time before.

RAHUL TAILOR

MBA Full Time

(119100)

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 CERTIFICATE

This is to certify that Mr. Rahul Tailor of B. K. School of

Professional and Management Studies (BKSPMS), Ahmedabad has
successfully completed his SIP Research Project titled ―Consumer’s
attitude towards Affiliate Marketing‖ in partial fulfilment of two
years full time MBA program of Gujarat University. This project has
been undertaken under the guidance of Dr. JAY DESAI, Professor,
B.K. School of Professional and Management Studies, Gujarat
University, Ahmedabad.

Signature:
Date:

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6|Page
 EXECUTIVE SUMMARY

TESCOM is a company formed by former Tata employees, the

company is now emerging as a major player in providing Complete
business solutions in field of IT, Telecommunications, Recruitment,
Digital Marketing & Financial services, to major companies in and
around.

This report is about my learning and understanding of market research

at TESCOM Business Solutions. This report includes the core value
and function of TESCOM, my role in the team TESCOM and the
work which I have done for the TESCOM with my learning.

This report also studies about the Consumers’ attitude towards the
affiliate marketing and for studying the same, four major factors were
considered; Trust, Quality of information, Usefulness, incentive. All
the mentioned factors showed the positive impacts on consumers’
behaviour in making affiliate marketing more effective.

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 CONTENT

SR. TITLE PAGE NO.

NO.

1 Company Overview 10
2 Services 11
3 Partners 13
4 Internship Design 14
5 Learning 16
6 Conclusion (Internship) 18
7 Abstract 19
8 Introduction 20
9 Literature Review 24
10 Research Methodology 26
11 Data Analysis 28
12 Findings & Conclusions 38
13 References 39
14 Annexure 40

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 LIST OF FIGURES

SR. TITLE
NO.
1.0 TESCOM Solutions
2.0 How affiliate programs works?
3.0 Gender wise frequency distribution
3.1 Classification of Age
3.2 Level of Qualification
3.3 Classification of Income
4.0 Due to usefulness
4.1 Incentive offered
4.2 Quality of information
4.3 Trust

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 COMPANY OVERVIEW

TESCOM is a company formed by former Tata employees, the company is

now emerging as a major player in providing Complete business solutions
in field of IT, Telecommunications, Recruitment, Digital Marketing &
Financial services, to major companies in and around.
TESCOM provides you the services that you need to start or take your
business to heights, with Ultra managed leased line and ultra-managed
broadband you can focus on your business, rest leave it on us.

Figure 1.0: TESCOM Solutions

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 SERVICES

TESCOM offers wide range of services

Digital marketing solutions
o Website Designing and Updating
o Google business listing
o Search Engine Optimization
o Social Media Marketing
o Google analytics
o SMS Marketing
o Email Marketing
o Hosted OBD
o WhatsApp Marketing

Financial solution
o BFSI Solutions
o Business Loans
o Insurance
o Back Office process
o Lot Many other business process

Recruitment and training solutions

o Entry level Recruitment
o Mid-level recruitment.
o Off role recruitment
o Induction training
o Specialized training and HR solutions.

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 Telecom Solution’s
o Network based solution’s
o Cloud and data services
o Unified Communication’s
o Security
o Mobility and loT

IT Solution’s
o Comprehensive AMC for SUN, HP, IBM, Dell, Cisco, Juniper,
Hitachi, NetApp, EMC.
o Latest and Legacy, EOL & EOSL IT Products AMC
o Infrastructure Setup and Implementation.
o New Product Solutions and Sales
o Video Conferencing for Life-size Polycom & Cisco.
o CCTV Camera Setup.
o Applications and Software development solutions.
o Oracle, RAC, SFDC & ERP
o Renting Servers, Storage and Network devices on short and long
term projects
o We are providing SOC, NOC Services, Cloud, Robotics, AI,
Machine Learning and Big Data.

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 PARTNERS

BFSI Solutions

IT Solutions

Telecom Solutions

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 INTERNSHIP DESIGN

TESCOM designed Internship for two months for the below mentioned
activities:

1. Digital Marketing for Internet service providers and Cable

Service Provider
2. Campus To Corporate Project
a. Engaging with Education segment Schools Colleges ETC for
Promoting UCC solution
b. Engaging with Training Institutions Coaching Classes and other's
solutions providers working with Educational Segment depending on
Students
c. HR departments of Corporates/ SME'S

3. Work from Home and Other solutions for GOVT vertical via
GeM and Direct Method.
4. Market Research for insurance Sector

Apart from this TESCOM has come up with platform Campus to

Corporate which is specially designed for students and for corporate. To
bridge the gap and also provide required training to the students which can
help those to increase their skill set as per industry requirement.
To promote this and to make a reach to every student, social media
marketing using various platforms like LinkedIn, Facebook, Instagram,
and Twitter was done.

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Attended various webinars with the experienced professional so as to learn
from their experience and learning which will help us to take wise
decisions in our personal and professional life.

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 LEARNINGS

1. Ask the right questions

It’s truly staggering to think of the ways good, reliable research can
shape a company’s future. But if you don’t proactively seek it out, you
could end up making apologies and potentially back tracking on
decisions, costing your business millions of dollars.
So whether I’m handling concept tests in the future, or brainstorming
ways to boost customer satisfaction and retention, I’ll begin first by
asking: what research can we do to make sure our conclusions are the
right ones for this business? What are we missing? What changes will
make the biggest impact (and how can we prove it)?
The right questions at the start make all the difference.

2. Data Mining
Data mining helps in the exploration and analysis of large data to
discover meaningful patterns and rules. It’s considered a discipline
under the data science field of study and differs from predictive
analytics because it describes historical data, while data mining aims to
predict future outcomes.

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 3. Professional Communication
One of the most valuable skills that I have gained from my internship is
the ability to speak with people in a professional setting. Discussions
with bosses or co-workers are different from discussions with
professors or fellow students, and an internship is the perfect place to
observe how people in a professional setting interact.
It's also a great opportunity to practice that communication style
yourself.

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 CONCLUSION (INTERNSHIP)

Marketing research is usually the first step in the marketing process, after
ideas for products are conceived. Businesses conduct marketing research
to obtain information from the marketplace. They use it to solve problems,
obtain information on competitors and determine the needs and wants of
non-paying consumers and customers. Marketers then analyse the data and
develop various marketing strategies. Many big organizations has
remained successful by using market research by implementing surveys
and over time some other types of market research as well to remain
successful. In this internship, I have learned that any type of market
research can be used but it is based on what the business need at the time. I
hope this information has shown you how important market research is
and what it has to offer.

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 ABSTRACT

Though being the billion dollars industry and growing annually at the pace
of 10 per cent, affiliate marketing has seen fewer studies. The aim of this
research paper is to evaluate the attitude of the respondents towards the
affiliate marketing. In this regard a survey was conducted among 114
internet users who have bought products using the affiliate link or due to
influence of affiliate, to know their attitude towards the affiliate marketing
and the various factors which makes the affiliate marketing effective. The
overall findings of the research demonstrate a positive view of affiliate
marketing. This research also found that the stronger predictor of the
consumer attitude of affiliate marketing is the usefulness, informativeness,
incentive and perceived trust. This study recommends the affiliate
marketers to focus on the above four factors with some innovation that
will elicit a more positive response from the consumers.

Keywords: Affiliate; Influence; informativeness; perceived trust;

incentive; consumers; Innovation

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 INTRODUCTION

Today in the field of internet advertisement, we have witnessed many

fundamental changes and also day by day technological advancement has
resulted in the fierce marketing competition among all the commercial
ventures. As internet advertisement allows penetrating the global market,
gives the high growth rate and ease in targeting the audience. For the very
purpose of internet advertisement one popular tool, now worldwide
recognised is Affiliate Marketing. Amazon was the first to begin Affiliate
program in 1996, they pays the websites for referring customers to join
their site.
Since 2015, revenue from Affiliate programs is growing at the rate of 10
per cent annually and it was more than $12 billion market by the end of
2017.

What is Affiliate Marketing?

Affiliate marketing is an online sales tactic that lets a product owner
increase sales by allowing others targeting the same audience—
―affiliates‖—to earn a commission by recommending the product to
others. At the same time, it makes it possible for affiliates to earn money
on product sales without creating products of their own.
Simply put, affiliate marketing involves referring a product or service by
sharing it on a blog, social media platforms, or website. The affiliate earns
a commission each time someone makes a purchase through the unique
link associated with their recommendation.

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How does affiliate marketing work?
To participate in an affiliate marketing program, you’ll need to take these
five simple steps:
1. Find and join an affiliate program
2. Choose which offers to promote
3. Obtain a unique affiliate link for each offer
4. Share those links on your blog, social media platforms, or website
5. Collect a commission anytime someone uses your links to make a
purchase
Commission rates vary dramatically, depending on the company and the
offer. On the low end, you’ll earn about 5% of the sale but, with some
arrangements, you can earn as much as 50%, usually when promoting a
class or event. There are also affiliate marketing programs that provide a
flat rate per sale instead of a percentage.

Figure 2.0: How affiliate programs works?

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How to find affiliate programs?
Not every company offers affiliate programs—some businesses manage
their own affiliate programs while others use an affiliate network.
An easy way to find affiliate programs is to visit an affiliate marketplace
or platform. Browse your niche to find top performing affiliate platforms.
Here are some of the most popular:
AffiliateNetwork
AvantLink
CJ by Conversant
ClickBank
FlexOffers
LinkConnector
RevenueWire
ShareASale
Another option is to visit the websites of the products and services you use
and like to see if they have an affiliate program. Large companies often
have programs they promote on their site, such as Amazon Associates or
the Shopify Affiliate Program.
You also can take a more direct approach. Reach out to the owner of a
great product you come across and see if they offer an affiliate marketing
program. If they don’t, they might be happy to set up an arrangement with
you, such as offering you a special coupon code to share with your
followers. The best deals often are found when you’re the first to inquire
and have a relevant distribution channel, such as approaching the seller of
a new fitness product if you’re a health and wellness blogger.

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Affiliate marketing programs will have terms of service you need to
follow, so read the fine print. For example, your link usually will have a
cookie with a specified timeframe, and some programs don’t allow you to
purchase pay-per-click ads using the product or company’s name.

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 LITERATURE REVIEW

Mohamed Hani Abdelhady, Nehad Mohammed Kamal, Hamida Abd El

Samie (2020), in their research report titled ―Impact of Affiliate Marketing
on Customer Loyalty‖, investigates customer’ loyalty towards travel
affiliate marketing websites. Research result confirms that customer
loyalty is directly affected by satisfaction and trust in a travel affiliate web
sites.

Mohamed Hani Abdelhady, Nehad Mohammed Kamal, Hamida Abd El Samie, Alson Higher
Institute for Tourism and Hotels, Faculty of Tourism and Hotels, University of Sadat City

Indrajit Ghosala, Bikram Prasadb, Mukti Prakash Beherac (2019),

evaluated the significant impact of affiliate marketing strategy on
millennial attitude of shopping online through their research paper titled
―Impact of Affiliate marketing on e-buying behaviour of Millennial – A
TAM based Approach with Text Analysis‖. The study indicates that,
relevant affiliate marketing factors such as Informativeness, Incentive,
Perceived Trust, Perceived usefulness, perceived ease to locate, Relative
advantage, compatibility, observability aid in shaping the attitude of
Millennial vis-à-vis their e-purchase behaviour. Thus, the overall attitude
formed, impacts the attitude and buying behaviour of the online buyers
through perceived benefits of affiliate marketing.

Indrajit Ghosala, Bikram Prasadb, Mukti Prakash Beherac aAssistant Professor, Amity University,
Patna bResearch Scholar, Seacom Skills University, West Bengal cFaculty in Marketing, State Bank
Institute of Consumer Banking, Hyderabad

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Ritesh Dwivedi (2017), Analyzing Impact of Affiliate Marketing on
Consumer Behaviour with M-Commerce Perspective. The research proves
that trust, attitude, indignity and price perception are dependent on the
gender of the consumer. The research also shows that there is a positive,
high and statistically significant relation between indignity and
advertisement utility and a positive, medium and statistically significant
relation between Attitude and Advertisement utility, price perception and
advertisement utility as well as Attitude and Price perception.

Ritesh Dwivedi, Assistant Professor, Amity Business School, Amity University UP, NOIDA

Zia Ul Haq (2012), explains through research paper titled ―Affiliate

marketing programs: A study of consumer attitude towards affiliate
marketing programs among Indian users‖, there exist positive attitude
towards the affiliate marketing. This research also finds that the stronger
predictor of the consumer attitude of affiliate marketing is the usefulness,
informativeness, incentive and perceived trust.

Zia Ul Haq, Maulana Azad National Urdu University, Hyderabad, India

Roberto Danielea, Andrew J. Frewb, Kate Varinia, and Asmik

Magakian(2009), through an analysis of the existing literature and in-depth
interviews with key stakeholders, the use of affiliate marketing within the
travel and tourism industry. The study shows that affiliate marketing is
becoming a key strategic channel for distribution of travel and tourism
product and that the discipline is maturing with the advent of affiliate
networks and the increasing sophistication of both merchants and
affiliates. The findings also show that are still several problematic aspects
linked to this form of online distribution mainly in relation to issues of
brand management and affiliate fraud.
Roberto Danielea, Andrew J. Frewb, Kate Varinia, and Asmik Magakian(2009), Oxford Brookes
University Business School - Department of Hospitality, Leisure and Tourism

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 RESEARCH METHODOLOGY

Objectives of the Study

To study the factors that determines the consumer attitude towards affiliate
marketing.

Research Design
Research design is a Questionnaire based on Google form for the sample
collection and analysing the information for this survey. This research
evaluates the consumer’s behaviour towards the affiliate marketing. It is
descriptive in nature. Total 114 samples of were gathered which include
people of all the age groups.

Sampling Design
Single Cross-sectional Descriptive Design

Sampling Frame
The population includes those who have used at least once the affiliate link
or bought something due to the influence of affiliates as the sampling
frame for the research and from it a sample was obtained.
Sample Size = 114 Respondents

Sampling Technique
Non-probability based Convenience Sampling Technique was used for this
research.

Data Collection Methods

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The data for this survey was conducted using a self-administered
questionnaire. Questionnaire consisted of two parts, first one consisted of
demographic information of the respondents and second part consists of
questions related to respondents’ attitude towards affiliate programs or
affiliate marketing.

Limitation of Research

 Firstly the limited sample size of 114, which cannot be considered as

an absolute representative of the whole population.
 Most of the recipients were college students and between the age
group of 16-25 years, hence a bigger and diverse sample might lead
to change in results.
 For the study of consumer’s attitude towards the affiliate marketing,
four prime factors are considered. Other than these four factors may
affect the consumers’ attitude.

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 DATA ANALYSIS

(i) Characteristics of the Sample

Demographic Variable Frequency Percentage

(A) Gender

Male 72 63.2
Female 42 36.8

(B) Age

16-21 20 17.5
22-25 86 75.4
26-30 6 5.3
31-35 2 1.8
36 above - -

(C) Qualification

SSC - -
HSC 4 3.5
Graduation 50 43.9
Post-Graduation 60 52.6
Other - -

(D) Income

Below 1,20,000 53 46.5

1,20,000-2,40,000 20 17.5
2,40,000-3,60,000 12 10.5
3,60,000-4,80,000 8 7.1
Above 480000 21 18.4

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Descriptive Statistics
A) Gender of the respondent: The distribution is skewed towards
Male respondents.
Table 1: Gender wise frequency distribution

Gender Frequency Per cent

Male 72 63
Female 42 37
Total 114 100

Gender

27%

Below 1,20,000
1,20,000-2,40,000

73%

Figure 3.0: Gender wise frequency distribution

B) Age of the respondent: Age wise frequency distribution is skewed

towards the age group of 22-25 years
Table 2: Age wise frequency distribution

Age Frequency Per cent

16-21 20 18
22-25 86 75
26-30 6 5
31-35 2 2
Above 36 - -
Total 114 100

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 Age wise frequency distribution
16-21 22-25 26-30 31-35 Above 36

2% 0%

5% 18%

75%

Figure 3.1: Classification of Age

C) Level of Education: The education level statistics is skewed

towards Graduation and Post- Graduation.
Table 3: Level of Education

Qualification Frequency Per cent

10th Std (SSC) - -
12th Std (HSC) 4 3
Graduation 50 44
Post-Graduation 60 53
Other 0 0
Total 114 100

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 Level of Qualification
70
60
50 60
40 50
30
20
Series1
10
0 4 0
0

Figure 3.2: Level of Qualification

D) Classification of Income: The Income level statistics is skewed

towards below 1,20,000.
Table 4: Level of Income

Income (Per Annum) Frequency Per cent

Below 1,20,000 53 46
1,20,000-2,40,000 20 17
2,40,000-3,60,000 12 11
3,60,000-4,80,000 8 7
Above 4,80,000 21 19
Total 114 100

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 Level of Income
Above 4,80,000 21

3,60,000-4,80,000 8

2,40,000-3,60,000 12
Series1

1,20,000-2,40,000 20

Below 1,20,000 53

0 10 20 30 40 50 60

Figure 3.3: Classification of Income

(ii) Respondents’ attitude towards affiliate programs or affiliate marketing

Frequency
Strongly Strongly
Variables Agree Neutral Disagree
agree disagree

Due to
25 30 44 11 5
Usefulness

Incentive
26 39 37 4 8
Offered

Quality of
Information 29 36 34 13 2
Provided

Trust 33 25 36 12 9

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Descriptive Statistics

(A) Due to usefulness:

Strongly Strongly
Variable Agree Neutral Disagree
agree disagree
Frequency 24 30 44 11 5

Due to usefulness
50
45
40 44
35
30
25 30
20 24 Series1
15
10
11
5 5
0
Strongly Agree Neutral Disagree Strongly
agree disagree

Figure 4.0: Due to usefulness

Analysis
Usefulness is defined here as ―the degree to which a person believes that
using a particular system would enhance his or her job performance‖. This
follows from the definition of the word useful: ―capable of being used
advantageously‖.
Many times it becomes difficult to choose a product from given options,
many influencers or experts in the given field make decision easy for us.
To find and buy different types of product from the right place, affiliate
link makes easier to locate the right product.
54 respondents out of 114 agrees that affiliate link is useful in buying the
right product and 44 respondents, are not sure that affiliate link is useful to
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them or not, while 16 respondents disagrees over the usefulness of affiliate
link.
By looking at the overall scenario usefulness factor is also one of the
reasons of attraction for the affiliate marketing.

(B) Incentive offered:

Strongly Strongly
Variable Agree Neutral Disagree
agree disagree
Frequency 26 39 37 4 8

Incentive offered
45
40
35 39
37
30
25
26
20
15
10
5 8
4
0
Strongly agree Agree Neutral Disagree Strongly
disagree

Figure 4.1: Incentive offered

Analysis
Many websites and influencers on social media offer some percent of
discount or give any other offer if their visitors or followers buy a product
using the affiliate link provided by them.
When question asked to the consumers regarding, whenever they make
purchase using any such affiliate links, is their decision of buying depends
on the incentive they will receive?
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Out of 114 respondents, 26 says their decision strongly depends on what is
the incentive offered to them, 39 respondents also agree that, it depends on
the incentive factor. 37 remained neutral over Incentive factor. 4 and 8
among total respondents don’t make their buying decision based on
incentive offerings.
Looking at the overall picture more than 57 % uses the affiliate link
because of the incentive attached to it. Only 10 % says they don’t consider
incentive while purchasing through any affiliate link.
Yes, Incentive plays vital role in affiliate marketing.

(C) Quality of information provided:

Strongly Strongly
Variable Agree Neutral Disagree
agree disagree
Frequency 29 36 34 13 2

Quality of information
40
35
36
30 34
25 29
20
15
10 13
5
2
0
Strongly agree Agree Neutral Disagree Strongly
disagree

Figure 4.2: Quality of information

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 Analysis
It is very general that every customer before buying certain product asks
about the product or tries to get some basic information like its price,
quality, durability etc.
The quality of information placed on a web site shows a direct influence
on the customers’ perceptions of the company and the company’s
products.
Any influencer provides 360 degree information regarding the product like
its benefits; usage, price etc. will help the consumers in making buying
decision easier and may buy the product through affiliate link provided by
the influencer. Apart from this, the user needs quick access to the
information(s) he is looking for his / her current content of use.
As per my study, 65 of 114 respondents agree that they make buying
decision based on the information available to them. 15 respondents
disagrees, the factor of quality information and 34 remained neutral over
for the same.
Definitely the quality of information impacts positively on consumers’
attitude towards affiliate marketing.

(D) Trust:

Strongly Strongly
Variable Agree Neutral Disagree
agree disagree
Frequency 33 24 36 12 9

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 Trust
40
35
36
30 33
25
20 24
15 Series1

10 12
5 9
0
Strongly Agree Neutral Disagree Strongly
agree disagree

Figure 4.3: Trust

Analysis
Trust plays a vital role between consumers and sellers as buying from the
trustworthy person augments the probability of getting the right product at
the reasonable price.
But trust building takes time; there are many factors which affect such as,
for website their quality of site, visibility; being active on social media
platforms also helps in increasing engagement of followers’ results
strengthen trust.
If any YouTube channel based on health with millions of its subscribers
advices any product beneficial to health, the chances of buying the product
by its followers is very high though the product was not that popular in
their segment but due to the trust over the influencer they will purchase
that product.
Here, Out of 114 respondents 57 make purchase using affiliate link
because of the trust factor; 21 disagrees on their buying depends on the
Trust and 36 remained neutral.
More than 50 % says trust matters against 18% of the total respondents.
Hence, trust is a big factor for the success of affiliate marketing.

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 FINDINGS & CONCLUSIONS

The results of this research conclude that the consumers’ attitude towards
online affiliate marketing programs is clearly affected by the studied
variables in this paper. Most of the respondents agreed that perceived
usefulness, perceived trust, perceived informativeness and perceived
incentive are important factors affecting consumers’ attitude towards
online affiliate marketing. In fact, informativeness and incentive was
found to be strongest related factor towards consumers’ attitude of affiliate
marketing. Perceived usefulness and trust were also found to be positively
related to consumers’ attitude towards affiliate marketing programs. The
consumers are likely to use affiliate links if they feel they will get some
benefits in the form of incentives, the quality of information and if the
levels of trust towards affiliate links are higher.

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 REFRENCES

1. https://www.shopify.in/blog/affiliate-marketing

2. https://mfth.journals.ekb.eg/issue_15147_15148_(1/article_103136_
c6a1781fca3e8497b786aef935c37c6c.pdf

3. https://papers.ssrn.com/sol3/papers.cfm?abstract_id=3638929

4. http://journals.smsvaranasi.com/index.php/smsjei/article/view/546

5. http://www.enggjournals.com/ijet/docs/IJET18-10-02-050.pdf

6. https://link.springer.com/chapter/10.1007/978-3-211-93971-0_29

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 APPENDIX
Research Questions

I have used questionnaire for the purpose of research on above

mentioned topic and various questions used are mentioned
below.
 Name : ______________

 Gender
A) Male
B) Female

 Age
A) 16-21
B) 22-25
C) 26-30
D) 31-35
E) 36- above

 What is your highest education level?

A) 10th Standard (SSC)
B) 12th Standard (HSC)
C) Graduation
D) Post-Graduation
E) Others

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  Income (Per Annum)
A) Below 1,20,000
B) 1,20,000 - 2,40,000
C) 2,40,000 - 3,60,000
D) 3,60,000 - 4,80,000
E) Above 4,80,000

 What is your preference when you use any Affiliate link?

Please rate on the scale of '1' to '5' for the statements
below. 1='Strongly Agree', 2='Agreee', 3='Neutral',
4='Disagree', 5='Strongly Disagree'
A) Incentive offered
B) Quality of Information provided
C) Due to usefulness
D) Trust

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