NMIMS Global Access

School for Continuing Education (NGA-SCE)

Course: Business Communication
Internal Assignment Applicable for June 2020 Examination

Assignment Marks: 30

Instructions:
 All Questions carry equal marks.
 All Questions are compulsory
 All answers to be explained in not more than 1000 words for question 1 and 2 and for question
3 in not more than 500 words for each subsection. Use relevant examples, illustrations as far
as possible.
 All answers to be written individually. Discussion and group work is not advisable.
 Students are free to refer to any books/reference material/website/internet for attempting
their assignments, but are not allowed to copy the matter as it is from the source of reference.
 Students should write the assignment in their own words. Copying of assignments from other
students is not allowed.
 Students should follow the following parameter for answering the assignment questions.

For Theoretical Answer

For Numerical Answer
Assessment Parameter Weightage
Assessment Parameter Weightage
Introduction 20%
Understanding and usage of 20%
Concepts and Application 60%
the formula
related to the question
Procedure / Steps 50%
Conclusion 20%
Correct Answer & 30%
Interpretation

1. Give examples of the following types of Biases in a sentence: Gender bias, Racial bias, Age
bias, Disability bias. How can they be avoided? (10 Marks)
 NMIMS Global Access
School for Continuing Education (NGA-SCE)
Course: Business Communication
Internal Assignment Applicable for June 2020 Examination

2. Amazin.in has put up billboards across the main, arterial roads of Mumbai. The billboards
advertise the Mega Independence Day Sale coming up. They hope their billboards can grab
the attention of drivers and pedestrians on these busy roads. List the 8-steps in the Basic
Communication Model and apply the model to Amazin.in’s billboard ad.
(10 Marks)

3. a. You have just finished drafting a proposal for a coveted project. You want to make sure
that you haven’t overlooked anything. What are the different proofreading techniques?
you’d employ to make sure your proposal is error-free? (5 Marks)

3. b. You’ve been shortlisted for an interview at your dream company. What are the different
common types of Interviews you should mentally prepare yourself for? (5 Marks)

**********