Professor Scott Plous

Social Psychology Wesleyan University

FURTHER READINGS AND VIEWINGS

Lecture 2.7: Secrets from the Science of Persuasion

Bestsellers by Robert Cialdini

(1) Cialdini, R. B. (2009). Influence: Science and practice (5th ed.). Boston, MA: Pearson
Education.

(2) Cialdini, R. B., Goldstein, N. J., & Martin, S. J. (2008). Yes! 50 scientifically proven
ways to be persuasive. New York: Free Press.

(3) Cialdini, R. B. (2016). Pre-suasion: A revolutionary way to influence and persuade. New
York: Simon & Schuster.

Related Wikipedia Entries

(1) Decision Making: www.wikipedia.org/wiki/Decision_making

(2) Heuristic: www.wikipedia.org/wiki/Heuristic

(3) Norm of Reciprocity: www.wikipedia.org/wiki/Norm_of_reciprocity

(4) Persuasion: www.wikipedia.org/wiki/Persuasion

(5) Reciprocity: www.wikipedia.org/wiki/Reciprocity_(social_psychology)

Social Psychologists and Other Researchers Mentioned

(1) Robert Cialdini: http://cialdini.socialpsychology.org/

Related Links

(1) Influence at Work: http://www.influenceatwork.com/

Related Videos

(1) The Psychological Trick Behind Getting People to Say Yes (8 minutes)