Introduction

With the launch of internet the marketing point of view of the organisations and manufacturing
companies has changed drastically , with the help of internet manufacturing companies can reach
directly to the customers which is the biggest difference between digital marketing and traditional
marketing .

As we all know marketing is one of the key area of the business in today’s world With the help of
internet customers can communicate directly with their preferred brand its getting better and easier
for both the customers and brands,through direct communication the brands can understand about
their customers behaviours and characteristics , it gives a comprehensive insight about the interest
of audience or customers , this can help in the achievement of the organisational goals.

The main difference of digital marketing and traditional marketing is that digital marketing can be
tracked easily in terms of reach and its less time and money consuming while traditional marketing
allow business to track customers in real time.

In traditional marketing the data is collected through the process of market research and market
survey and then analyzing the same collected data to help the organisation understand the
customers better, its more time consuming and need more money and more man power while
digital marketing as it’s the nature of technology it give us a comprehensive insight to the customer
behaviour and characteristic in less time less man power and more accurate as we mentioned earlier
in digital marketing we communicate directly with the customers to understand their needs and
wants and also enhance our knowledge of the customers preference and needs.

In today’s world digital marketing is one of the most important factors in the achievement of the
organisational goals as we have more customers doing online shopping like B2C business to
consumer, B2B Business to business, C2C Customer to customer where they do their own product
marketing through internet to attract customers.

In simple words Digital marketing helps the organisations achieve their goals and satisfy their
customers needs.

Definitions :
1: digital marketing is a marketing or research done through internet or online, digital marketing can
also be called e-marketing , online marketing or web marketing .

2: digital marketing is any kind of marketing or promotions done through electronic media or
channels .

Objectives of the study:

1: it help us to understand the concept of e-marketing or digital marketing .

2: to examine and test the characteristic of a successful digital marketing strategy .

3: to analyze the role of digital marketing and todays tourism industry.