Professional Documents
Culture Documents
SMART MOBILITY
Madrid, May 2019
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CONTENTS
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1. WHAT IS SMART MOBILITY?
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1. WHAT IS SMART MOBILITY?
‣ Safety: The goal is to reduce the number of accidents and deaths related to
transportation.
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2. MOBILITY CHALLENGES
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2. MOBILITY CHALLENGES
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2008 2009 2010 2011 2012 2013 2014 2015 2016 2017 2018
1 https://www.un.org/development/desa/publications/graphic/world-urbanization-prospects-2018-
more-megacities-in-the-future
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2. MOBILITY CHALLENGES
Mobility
Automotive
Due to all these challenges, the mobility industry is
0% 50% 100% 150% 200% 250%
undergoing a profound transformation. Those
systems that evolve, adapt, and become smarter 2015 2016 2017 2018 2019*
and more efficient will be the only ones left
standing. Source: Spain Startup – South Summit
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3. ADDRESSING THE CHALLENGES
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3.1. Enhanced Urban Mobility
Automation
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3.1. Enhanced Urban Mobility
Removing Barriers: Legislation
The speed of legislation around autonomous vehicles is quickening, both in the US and in
Asia. While most legislation is still a testing framework, it's, for the moment, not the biggest
roadblock for large scale adoption. There is an increasing number of cities, municipalities, or
regions around the world that are sharing best practices for autonomous vehicle regulation
frameworks.
“To keep up with the United States, China laid out national guidelines for testing
self-driving cars in April last year. City governments have followed suit. Beijing,
Chongqing, Shenzhen, and Guangzhou, in addition to Shanghai, have opened
their roads to AVs.”
“Mapping out the road ahead for China’s autonomous vehicles”. Technode.
Feb 2019 .
(https://technode.com/2019/02/07/china-av-roadmap/)
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3.1. Enhanced Urban Mobility
Removing Barriers: Legislation
Source: http://www.ncsl.org/research/transportation/autonomous-vehicles-self-driving-vehicles-enacted-legislation.aspx
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3.1. Enhanced Urban Mobility
Removing Barriers: Legislation
While the US has led the last innovation wave, China is taking the lead when it comes to the
use and development of Artificial Intelligence, the underlying technology behind Autonomous
Vehicles. Baidu has been investing in autonomous technology since 2016 and currently holds
the Chinese record of autonomous miles driven (nearly 140.000 Km). Even though its US
competitor, Waymo has the global record, (almost 16 million Km), it's worth noting that roads
in China are nothing like what you have in the US.
“Android of the Auto Industry? How Baidu May Race Ahead Of Google, Tesla,
And Others In Autonomous Vehicles”. CBInsights. Jun 2018.
(https://www.cbinsights.com/research/baidu-china-autonomous-vehicles/)
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3.1. Enhanced Urban Mobility
Removing Barriers: Legislation
Source: http://jtw.beijing.gov.cn/xxgk/zxgkxx/201903/t20190329_200972.html
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3.1. Enhanced Urban Mobility
Mobility Integration
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3.1. Enhanced Urban Mobility
Mobility Integration
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3.1. Enhanced Urban Mobility
Mobility Integration
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3.1. Enhanced Urban Mobility
Mobility Integration
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3.1. Enhanced Urban Mobility
Mobility Integration
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3.1. Enhanced Urban Mobility
Mobility Sharing
One of the most substantial shifts in the industry Car Sharing removes all of those issues and only
has been the transition from vehicle charges the user for the time the vehicle is in
ownership to vehicle-as-a-service. This use. Car Sharing companies need three things to
change, which is a convergence of technological achieve efficiencies: efficient and sustainable
readiness and behavioral change, is rocking the energy (electrification of cars), tight integration
pillars of the auto industry. The speed at which of the value chain (owning the batteries-car-
the population has shifted from owning a service trio) and smart fleet management
transport medium to sharing it has been systems that can predict when and where
spectacular. vehicles are needed.
This shift isn’t casual. It’s being fueled by the While owning a tight integration, margins are still
need to reduce the burden around commuting low for a single city deployment. Big profit will
in a city. Owning a car has many challenges in only happen if efficient operations are deployed
today’s urban context. For starters, the user is in multiple cities around the world. More cities
required to pay upfront, nevermind if the vehicle aren’t just important for the scale of the business
is being used or not. On top of that, the user but to the retention of users. Like WeWork, the
takes care of the maintenance, fuel, insurance, fact that a Lyft or Car2Go user can go to other
and parking costs. If that’s not enough, in many cities and use their already active app lowers the
crowded cities, parking space is scarce and user’s friction and ensures customer retention.
forces users to drive endlessly until they can This last metric is the angular stone for vehicle
stop the vehicle. sharing companies. As most offers have little
differentiation capacity, one of the best lock-in
mechanisms is that of global ubiquity.
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3.1. Enhanced Urban Mobility
Mobility Sharing
As the segment has been maturing, the model has spread to the lower and upper parts of the
market. The ‘free-floating’ nature of many of the vehicle sharing fleets has created a new segment
for micro-mobility, where smaller ubiquitous vehicles like eScooters or bikes can help users go
from the departing point to where the shared vehicle is (generally under 1 km).
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3.1. Enhanced Urban Mobility
Mobility Sharing
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3.1. Enhanced Urban Mobility
Mobility Sharing
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3.1. Enhanced Urban Mobility
Mobility Sharing
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3.1. Enhanced Urban Mobility
Mobility Sharing
Despite such numbers, micro-mobility companies are even more at risk of market cannibalization. The
differentiation factor between companies is , and as we saw, the cost of entry is much lower than with
larger vehicles like cars. Even with rapid adoption, the plethora of competitors is eroding everyone’s
margins. During the next few years, we’ll witness the downfall of many of these players and a market
consolidation from those with deeper pockets and smarter operations. Tight integration with upscale
options, will be the norm if they want to survive.
“But costly battles for market share have meant Ofo, and its rivals have struggled to turn
popularity into profit. Ofo’s very survival is now at risk as debts to suppliers have come due,
and user demands for deposits have mounted.
“It’s a very tricky business, all the profits are eaten away by competition. It’s something that
really needs to be part of a bigger business,” said Maxwell Zhou, founder of tech startup
metaapp.cn and a former employee of Mobike in China.”
“Bike-sharing firm Ofo's dramatic fall a warning to China's tech investors.” Reuters. Dec
2018.
(https://www.reuters.com/article/us-ofo-china/bike-sharing-firm-ofos-dramatic-fall-a-warning-
to-chinas-tech-investors-idUSKCN1ON0B8)
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3.2. Increased Goods Demand: Logistics & Cargo
Automation: Logistics & Operations
While many industries are still far from running a fully automated value chain, innovations
on the autonomous vehicles field are allowing rapid integrations of certain parts, reducing
costs and increasing the efficiency.
In particular, the use of such technology is especially acute in the logistics industry.
From autonomous warehouse robots (Fetch Robotics, Canvas Technologies, Geek+,
inVia Robotics or Vecna Robotics), autonomous drones for last-mile delivery, to
autonomous robots capable of packing our online orders in no time.
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3.2. Increased Goods Demand: Logistics & Cargo
Integration: Freight Forwarding
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3.2. Increased Goods Demand: Logistics & Cargo
Integration: Ports
While some companies are integrating the end to end experience and democratizing the offer,
others like TuSimple (also technical partners for the US Post Office autonomous truck's pilot and
one of China's leaders in autonomous trucks), is trying to integrate the maritime loading and
offloading of goods.
Since last year, they've been closely working with several ports worldwide like Caofeidian (200
Km to the southeast of Beijing), to build the first fully autonomous port in the world by integrating
their autonomous cranes with their trucks.
“The potential for efficiencies has many ports interested in automation. Qingdao said
its systems allow the terminal to operate in complete darkness and have reduced
labor costs by 70 percent while increasing efficiency by 30 percent. In some cases,
the number of workers needed to unload a cargo ship has gone from 60 to 9.”
“Chinese Port Goes Full Robot With Autonomous Trucks and Cranes.”
Singularity Hub. May 2018.
(https://singularityhub.com/2018/05/17/chinese-port-goes-full-robot-with-autonomous-
trucks-and-cranes/)
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3.2. Increased Goods Demand: Logistics & Cargo
Efficiency: Blockchain
Global freight forwarding is a complex multi-sided process that involves multiple entities. Much
of this process is heavy in documentation and poorly integrated. To improve the process and
bring transparency to the whole endeavor, several companies are applying Blockchain
technology to add a layer of trust and clarity. Many of these startups won't use Blockchain as a
hook but as a useful tool to accelerate the end-to-end digitalization and tracking of global
commerce. It's worth saying that this effort will take years and with time, the term 'Blockchain'
will be so ubiquitous that it won't require a mention.
1 https://www.un.org/development/desa/publications/graphic/world-urbanization-prospects-2018-
more-megacities-in-the-future
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3.2. Increased Goods Demand: Logistics & Cargo
Flexibility: Uber for Trucks
The same point-to-point integration that's happening in the shipping industry, it's also happening in
ground transportation. The new space, nicknamed 'Uber for Trucks' is exploding with new startups
carving a local market for themselves (i.e., Convoy, Transfix, Cargomatic, uShip or Cargo42 in the US,
CargoX in Brazil, Senndr and InstaFreight in Germany, Fretlink in France or OnTruck in España).
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3.2. Increased Goods Demand: Logistics & Cargo
Amazon Case
1 https://www.un.org/development/desa/publications/graphic/world-urbanization-prospects-2018-
more-megacities-in-the-future
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3.3. Infrastructure Development
5G
The cornerstone of Smart Mobility is intelligent The current mobile network infrastructure isn't
infrastructure. Without smart grids, connected enough for the kind of load that Smart Mobility
devices, or sustainable energy, it would be tough requires. This is why the deployment of the next
to evolve the industry. One of the most critical generation 5G network will be so critical to the
elements of the Smart Mobility infrastructure is growth of the industry.
access to fast and instant mobile
communications, especially with the exponential One of the critical aspects of 5G deployment will
growth of our connected devices (Internet of be the network's coverage. While 5G promises
Things). larger bandwidth and decreased latency, the
reach of the signal is severely limited. As the city
Data usage from and towards all kinds of outgrows its center, the deployment of 5G on the
vehicles, especially those with autonomous outskirts will have to go on par with the speed of
properties (location services, 3D maps updates, the growth. A lack of coverage will translate to
sensory information, etc.) will grow exponentially deficient or severely impaired services,
in the following years. The needs for more especially the autonomous type, for the
bandwidth will also increase as we keep population pushed away by gentrification.
developing advanced onboard entertainment
systems (think of Virtual Reality movies in your
car) which we will increasingly use as we free
ourselves from driving the vehicle itself.
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3.3. Infrastructure Development
5G
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3.3. Infrastructure Development
Microsatellites and global tracking
As critical as 5G will be for Smart Mobility, no The cheapening of operating in space is giving
one said it has to be a ground deployment. The way to a whole new industry dubbed Space as a
decreased cost of building and launching a Service, or the 'AirBnB of Space.' Startups
microsatellite is opening a real opportunity for working in that vertical rent their space
companies to build a 5G network in space. operations apparatus for third parties, like Smart
Mobility companies, to build, launch, and operate
One of the companies doing this is Elon Musk's microsatellite constellations without the need to
SpaceX, which recently launched 60 invest in building a dedicated unit for it.
microsatellites for Starlink, their low-orbit
constellation. Owning a 5G network in space The value of such low orbit constellations isn't
isn't just about communications, but about only in their communications capabilities, but on
acquiring global coverage at a reasonable price. the capacity to monitor and predict the
For now, researchers are still developing high- movement of goods across the world. Integration
speed satellite-to-satellite communication between such tracking systems and the new
systems, but we should expect functional point-to-point 'freight forwarding' startups is
advances in the next few years. SpaceX isn't the completely disrupting logistics. It's not surprising
only company attempting to obtain then that Amazon wants to join in and integrate
communication supremacy in space. Amazon is space into their current operations.
getting ready to launch their low orbit
constellation comprised of more than 3000
microsatellites.
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3.3. Infrastructure Development
Microsatellites and global tracking
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3.3. Infrastructure Development
New transportation systems
Smart Mobility isn’t only about improving existing transportation technology, but about creating
disruptive new ways of transportation. To that extent, we explore some different avenues that might
open new radical means of transport.
‣ Hyperloop: Maglev train meets the ‣ Drones: There has been much talk around
pneumatic tube. The technology that makes drones both for goods transportation as well
Hyperloop possible has existed for quite as people. Some of the most intriguing
some time. Traditional maglev trains ideas are around air-taxi’s. While the
already exist in three countries (Japan, technology is there (i.e., Lillium, the
Korea, and China) but their costs at the Munich-based startup that just successfully
time were prohibitive. Current technologies completed its first test flight with a five-
are allowing for traditional maglev seater all-electric vertical take-off and
technology to rival with Hyperloop, which is landing jet prototype), the logistics and air
still experimental and were costs derived control challenges are still to be dealt with.
from the construction of low pressure tubes On top of that, the scale we would need to
that are elevated off the ground are reduce stress over our current
expected to balloon. The irony though is transportation modes is not there yet.
that the rivalry between hyperloop initiatives
(Elon Musk’s especially) and maglev
companies are bringing the spotlight back
to available technology.
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3.3. Infrastructure Development
New materials, new possibilities
Despite the fantastic technology we possess nowadays, research on new materials will offer even more
disruption than some of our software hacks. Three main research areas might yield big wins for
transportation in general.
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3.3. Infrastructure Development
New materials, new possibilities
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3.3. Infrastructure Development
Governance & transport planning
The economic war between the US and China is having severe consequences for the
technological development of the Asian giant. As Trump moves to ban the use of critical US
Intellectual Property in China, the top Asian technology firms will struggle to substitute many of
their current components. Is all-too-probable that the ongoing autonomous vehicle development
in China will take a hit because of it.
However, despite the potential setback, The biggest winners will be those European
China's most significant advantage is its companies that can provide the Asian
massive manufacturing capacity. The country with advanced technology to replace
capability of building autonomous vehicles their edge, as their market will be
trumps any possible lower quality. Quality significantly increased, as Daimler is doing.
will eventually increase as China begins
replacing US intellectual Property with their
improved designs like what's already
happening in the semiconductor industry.
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3.3. Infrastructure Development
Integration & accessability
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3.4. Sustainability
Zero Emissions: Environment
The global growth of megacities is accelerating The need for zero emissions vehicles is one of the
many of the environmental problems. It's becoming main principles of Smart Mobility. The need for
usual for governments both national and regional to better and more sustainable transportation and the
pass new regulations that dramatically limit CO2 appearance and evolution of electric vehicles is the
emissions in the city. The convergence of these perfect symbiosis. However, to replace our
factors and the geopolitical necessity to eliminate combustion engine car army, we'll need deep
the dependence on fossil fuel is one of the reasons integrations between mobility operators and energy
for the rapid ascent of electric vehicles. infrastructure providers.
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3.4. Sustainability
Zero Emissions: Environment
Due to the nascent nature of the electric vehicle industry, where there are limited or nonavailable
innovations, the best course of action, even if expensive, is a tight vertical integration. To that avail,
those companies that combine all the pieces (vehicles, charging stations, navigation planning, and
generation and energy storage) will have a significant edge in the market. This verticalization is
precisely what companies like Tesla or Daimler have been doing for several years now. The result is
that they are years ahead of most of their competitors.
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3.4. Sustainability
Flexibility: Removing barriers
As mentioned before, the need for integration between electric vehicles (EVs) and infrastructure is
critical. The capacity to develop good coverage of the fast charging station network is essential for
widespread adoption.
This deployment of the charging infrastructure isn't easy or cheap. It requires significant investments
and in some cases, a complete upgrade of the low and medium voltage electric networks. As more
users choose electric vehicles (EVs), the current (low-voltage) grid will suffer under the load.
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3.4. Sustainability
Flexibility: Removing barriers
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3.4. Sustainability
Safety
When it comes to Smart Mobility adoption and especially autonomous vehicles, it's not the legislative
hurdles that are slowing general adoption; it's public opinion. To Uber's fatal accident a year ago, we
need to add Tesla's deadly crash in March of 2019 and the expert's lack of confidence on the latest
version of their Autopilot published in Consumer Reports.
As more companies begin running their autonomous test programs, the risk of a fatal accident will only
go up. It's not only problems with the Artificial Intelligence, but also with the extreme fragility of the
sensory inputs which are easily fooled by hackers and innocents alike.
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3.4. Sustainability
Safety
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3.4. Sustainability
Efficiency: The Future of Work
Beyond the new transportation methods, there is a As the global 5G network gets deployed, we’ll
physical limit to how many people or goods can be probably see massive improvements in
transported between two points. Even with the telepresence applications. To a certain extent,
increased efficiency provided by disruptive Virtual Reality (VR) could and will be used as a
technologies, there is a necessity to restrict and business tool to have face to face meetings when
reduce transportation, especially of humans. needed. The missing link has always been touch,
but the first serious haptic gear for VR was unveiled
One of the most significant improvements we can not long ago. With VR headsets turning wireless
achieve is to reduce commuting by working from already, it’s a matter of time before the same
home. While there are jobs that require to be happens with haptic equipment, closing the circle
physically present, the rise of automation (i.e., and allowing us to have real experiences in VR thus
Amazon Go) or the use of robots (i.e., Fast food replacing the need to be face to face in the office.
chains), is allowing more people to do their job
remotely.
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3.4. Sustainability
Efficiency: The Future of Work
“Enterprise customers need far more precision and realism than today’s VR
controllers can deliver,” said Joe Michaels, chief revenue officer at Haptx, in a
statement. “Realistic touch is the missing link for many enterprise VR
applications. Haptx Gloves are the first device to bridge this gap.”
“Haptx unveils haptic gloves so you can feel things in VR.” VentureBeat. Oct
2018.
(https://venturebeat.com/2018/10/03/haptx-unveils-haptic-gloves-so-you-can-
feel-things-in-vr/)
Being able to work from home should diminish the need to commute to the
business district, thus reducing the stress on the transportation grid during peak
hours.
No matter what, we’ll always need transportation, but the convergence of better
global data coverage and the increased use of automated vehicles, will free
time from driving and enable workers to work while on the move. This won’t be
massive, but it will help with long commutes from the periphery of cities or even
neighboring cities.
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3.4. Sustainability
Efficiency: Decentralising the business district
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3.4. Sustainability
Efficiency: Decentralising the business district
The rise of coworking spaces is also triggering the appearance of co-living areas too. These spaces
are a combination of residence building and coworking space. While the number of co-living spaces is
still small, the need for cheap living rents is merging with remote work and the need for a community.
Expect a growing number of apartment buildings to begin merging the frontiers between home and
community space. As weird as this looks like to many, especially older generations, the co-living
solution would reduce drastically, the need for peak-hour commutes, hence reducing stress to the
transport system.
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4. 50
AFTERWORD
4. AFTERWORD
All in all, during the next few years we’re going to see
increased investment in urban planning and design. The
field will become very relevant, and both, proptech, urban-
tech, and smart mobility will converge.
Alex Barrera
Editor in Chief at The Aleph Report
Madrid, May 2019
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This report has been researched, written and designed by The Aleph Report for Spain Startup.
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