Student’s Name: Muhammad Umer Mujtaba

Roll No. 05
Degree: MSBA
Due Date: 26-12-2020
Article Review
All students are hereby directed to prepare an article review in following given format. Summary
should be precise, specific which must be written in bullets form preferably.

Article Title Importance of Justice in Online Retailer’s Reputation and

Purchase Intentions: Research conducted in China
Abstract Growth of Online business globally, survival of online
store completely relies on retailer’s reputation and
purchase intentions. Procedural, distributive and
interactional justice components have direct effect on
purchase variable.
Purpose of The purpose of this research is to find factors on which
research
online business depends and to enhance online trading.
How this article This article solely focuses on the ways to improve E-
differ from
Business around the world.
previous research

Theory of research The Justice is significant factor in retailer’s reputation and

purchase intentions.
Research Survey is conducted in a university in china, 383
framework
candidates participated who had experienced online
shopping.
Questionnaire Two part questionnaire was used
design
Part a contains consumer characteristics(Gender,age,
educational level and online shopping experience)
Part b contains constructs of justice, e retailer’s
reputation and purchase intentions
Sampling and data It has used Likert Scale. Data was collected theoretically.
collection

Results Procedural, distributive and interactional justice has

positive effect on retailer’s reputation and purchase
intentions.
implications It has both theoretical and managerial implications.
Theoretical This contributes to academic knowledge by empirically
testing the conceptual framework through SEM. It
provides evidence that overall justice perceptions
significantly affect the consumers purchase intentions
and retailer’s reputation.
Managerial The managers should keep a wide spectrum of interactive
features in their minds which facilitate consumers to
openly share their needs, demands, thoughts, beliefs and
opinions and some other behavior in virtual communities
for instance, Whatsapp, Facebook, blogs and QQ groups.
Managers can avoid above mentioned consequences of
trust deficit in their online mechanism by delivering good
quality services to the customers.
Limitation of i- The study is restricted to Chinese university
Research
ii- This study does not distinguish various product
categories in testing the justice importance impact
on customers purchase intentions
iii- The type of sample is another limitation of this
study. The sample consists of only 383 students.
Future research i- Increase sample size
guidelines
ii- Include more universities
iii- Change variables
iv- Include more countries
v- Include various products