Noida Institute of Engineering and Technology, Greater Noida

Study of consumer buying behavior in online

education services

Roll no. -2101330700107

Supervisor- Priyanka Malhotra

Student Name – Rahul

Kumar
Batch- MBA (2021- 2023) MBA – 2nd Year

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 Noida Institute of Engineering and Technology, Greater Noida

S. No. Index
1.
Introduction of the consumer buying behavior
2. Objective of the study
3. Scope and Limitations of Study
4. Company profile

5. Research Methodology

6. Data analysis and interpretation

7. Conclusion and Findings of the study

8. Recommendations

9. Learning's from the Study

02/01/2023 Neetu Singh Roll No- Summer Training Project Session 2022-23 2
 Introduction of the Topic

Consumer behavior- consumer behavior is the study of how people are making purchase
decision to satisfy their needs, wants or desires and how their emotional, mental and
behavioral responses influence the buying decision.

Nature of consumer behavior

1. Consumer behavior is a systematic process

2. Influenced by various factors
3. Different for all customer
4. Reflect status
5. Standard of living
6. Region bounded
7. Keeps on changing
8. Leads to purchase decision

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 Objectives of the Study

1. To understand the consumption of Indians.

2. To understand post purchase behavior of Indians.
3. To know affinity in customer for collecting information before purchase.
4. To gathering information about consumer behavior towards online education
Services
5. To know the customer satisfaction towards after sales online education services

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 Scope

1. Enhance the carrier growth

2. Enhance the skill
3. Enhance the knowledge
4. Employment opportunity
5. Customer satisfaction
6. Towards the goal
7. Increase consumer trust

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 Company Profile

The Entrepreneurship Network (TEN) - is a community based

EduTech group whose objective is to provide quality learning and
expertise for your aspirations by providing you an opportunity to
master the most desired skill sets in today's environment with richly
experienced faculty. We currently stand at 550+ colleges with
10,000 students and counting

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 Research Methodology

Instructions

Research Design:-A research design is the arrangement of conditions for

collection and analysis of the data in a manner that aims to combine relevance to
the research purpose with economy in procedure. The research design used for
this study is of the descriptive type. Descriptive research studies are those
studies which are concerned with describing the characteristics of a particular
individual or a group.
Sample size :-200

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 Data Analysis and Interpretation

Data Analysis1 .How do you get information about online education services ?
Other Sources 7%
 News 13%
Advertisements 40%
Family 10%
Friends 30%

2.Do you collect information before purchasing online education course ?

Yes 95%
No 5%

3.What type of information do you collect ?

Customer's Experience 21%
 Content 11%
 Attributes 10%
 Quality 32%
 Price26%
Interpretation for 1 to 3:Samples are highly information seekers, 95 % of the sample will do
reach before purchase. Only 40% of the samples saying they get to know about a product
through advertisements, 30% get to know from friends and 10% from family. 32% of samples
are collecting information about quality of product the and 26% about price and 21% about
customer experience
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 Findings of the Study

 Indian customers are highly information seekers. They collect more

information about quality, price and refer customer’s experiences
before purchasing a product.

 Lack of awareness.

 Lack of availability.

 Lack of time.

 Lack of knowledge.

 Lack of information

 Lack of trust.

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 Recommendation

 The Entrepreneurship Network needs to focus more on its visibility & awareness
 Promotional offers can be given to enhance conversion rate.
 Trust needs to be created in the company .
 Generate awareness
 Evaluate the consumer behavior.
 Learning’s from the Study

1. Sales pitch

2. Knowledge of course

3. Knowledge of online education services

4. Reach the target market

5. Attraction of consumer

6. Reach the target consumer

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