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1.

Using the concepts taught in the ongoing online course, formulate a strategy/strategies for
effecting a turnaround for this troubled organization. Be realistic, practical and to the point.
You may consult – for reference purposes only – the EFE and IFE matrices, and CPM of PIA
vis-à-vis other competing airlines. These are all available on the Internet; but please do
NOT copy-paste anything verbatim. You may consult the Internet and obtain a format for
writing a consultant’s report; there are many examples available. You may use paragraph
format in this part with proper headings and topic sentences for each paragraph.

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