MARKETING STRATEGIES USED BY KOTAK MAHINDRA BANK

Kotak Mahindra Bank has provided its customers with quick, convenient and secure choices and
it is expressed in its tagline that let's make money fast. It recognizes that advertisement is an
important part of every business and has implemented many plans to advertise its services and
merchandise. Ads have been introduced on TV stations and are broadcast to achieve good
exposure on the radio. Hoardings have been set up in common areas so that full exposure can be
gained. Several advertising programs have already been initiated with smartphone and internet
assistance.

ALLIANCES OF NATIONAL ATMS:

The Institute for Banking Technology Development and Research (IDRBT), a group founded in
1996 by the Reserve Bank of India (RBI), has planned to create a national switch to connect all
the country's 10,000-odd ATMs. The knowledge chiefs of different banks have accepted the
concept of creating ATM interconnectivity through a national switch. Due to the large volumes
of transaction, the estimated cost of transactions routed through the switch would be under 10
rupees each.

NET CASH:

It is a collaboration between Citibank, India's Industrial Development Bank, Kotak Mahindra

Bank and UTI Bank. This is the first independent shared ATM network in the world. IDBI Bank
obtained approval to act as the settlement bank of the network from the Reserve Bank (RBI). For
more than 6 million debit cardholders of the affiliate banks, the cash net would have access to
over 1,300 ATMs. About a third of the overall card base and 15 percent of the country's ATM
base will represent the partnership.

The Bank and REDIFF.com:

REDIFF.com India and Kotak Mahindra Bank have entered a relationship to provide the Indian
customer with online and offline banking and related services. The partnership would allow
details on the full range of consumer banking items from banks to be made available to
Rediff.com's 6.4 million online customers. Included in the services provided are
Detailed details about the bank's numerous deposits, loans and mortgages, credit cards, mutual
funds and insurance policies. Users will be able to communicate with the bank directly and to
order items electronically.

HOURS OF BANKING:

The holders of the Kotak Mahindra Bank Account were able to conclude that the second most
common point of contact with the bank was Branch Banking. A very significant factor connected
with every bank is the average banking hours. It is important that they can find a way to visit the
bank without having to miss out on work in today's fast-paced life where people who hold
accounts with the bank are busy working. Kotak Mahindra Bank's average banking hours are
from 9am to 7pm, with the bank available to the public for 10 hours. These timings are
convenient for those account holders who work, particularly those who can visit the bank after
their office ends.

In addition to the Average Banking Hours, Kotak Mahindra Bank provides 24 Hour Branch, 365
Days Branch and Sunday Banking to its account holders. Kotak Mahindra Bank is the only bank
in India that operates a 24-hour branch, which is a huge boon for people who do not take the time
out during regular working hours to visit the bank and are also very helpful in emergencies.
Kotak Mahindra Bank's 365 Day Branch is also exclusive, and ABN Ambro is the only other
bank providing this operation, which is open regardless of whether it is a Sunday or a public
holiday. Sunday banking is convenient for individuals who are busy during the week and Sunday
is the only day they have the opportunity. Apart from Kotak Mahindra Bank, other banks
providing this service are ABN Ambro and CITIBANK BANK.

Best Compliments Wallet:

The ideal gift: It is a Kotak Mahindra Bank prepaid card. It enables your loved ones to pick or
enjoy their own gift or shop at some. May it be a shopping Centre, a restaurant or a multiplex, a
location that takes Visa cards. Then go ahead, go ahead, to give the ultimate present to
everybody!

 No need of Kotak Mahindra Bank account

 Not exclusive to a single outlet or brand
 Accepted in over 3 lakhs of Indian merchant establishments accepting Visa cards can be
used
 For the ease of you
 No reason to spend the whole lot on a single order.
 Packaged attractively and ready-to-gift
 Available at all branches of Kotak Mahindra Bank
 Valid for two years from the date of card issuance