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  • MA Orientation - Marketing Without Data-3

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    acharyamalvika
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    The document outlines the course approach, content, and expectations for a marketing analytics course. The course will use case studies, cloud labs, discussions, assignments, and a final project. Key topics will include marketing data, analytics tools, campaign analytics, and marketing ROI. Students will be assessed based on class participation, assignments, mid-term and end-term exams. The expectations are to understand customer data and analytics for launching products, using latest tools, and applying concepts in real workplace scenarios. Ideas proposed are using real data examples and cases, as well as live projects.

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    1. MA Orientation _ Marketing without Data-3

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    The document outlines the course approach, content, and expectations for a marketing analytics course. The course will use case studies, cloud labs, discussions, assignments, and a final project. Key topics will include marketing data, analytics tools, campaign analytics, and marketing ROI. Students will be assessed based on class participation, assignments, mid-term and end-term exams. The expectations are to understand customer data and analytics for launching products, using latest tools, and applying concepts in real workplace scenarios. Ideas proposed are using real data examples and cases, as well as live projects.

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    © All Rights Reserved
    Download as PDF, TXT or read online from Scribd
    Flag for inappropriate content
    11 views10 pages

    MA Orientation - Marketing Without Data-3

    Uploaded by

    acharyamalvika
    The document outlines the course approach, content, and expectations for a marketing analytics course. The course will use case studies, cloud labs, discussions, assignments, and a final project. Key topics will include marketing data, analytics tools, campaign analytics, and marketing ROI. Students will be assessed based on class participation, assignments, mid-term and end-term exams. The expectations are to understand customer data and analytics for launching products, using latest tools, and applying concepts in real workplace scenarios. Ideas proposed are using real data examples and cases, as well as live projects.

    Copyright:

    © All Rights Reserved
    Download as PDF, TXT or read online from Scribd
    Flag for inappropriate content
    of 10

    Course Approach

    Case
    Case
    Concept
    Discussion
    Discussion Concept Concept

    A P

    Case
    Caselab &
    Cloud Cloud lab & Cloud lab &
    Discussion
    Discussion
    Case disc Case disc Case Disc
    10 cases 2 Assignments Final Project

    INSTITUTE OF MANAGEMENT TECHNOLOGY, HYDERABAD


    Course Outline

    Marketing Data Making use of data Marketing Lab &


    (dynamic) (slicing, dicing) Data-driven testing

    A A P

    Campaign Analytics
    Marketing Analytics Marketing ROI
    (jumping on
    introduction Analytics
    running train)

    Introducing Analytics Practicing Analytics Enjoying Benefits

    INSTITUTE OF MANAGEMENT TECHNOLOGY, HYDERABAD


    Assessing Learning

    Individual Group Component Weightage – Class participation


    Component – Based on online discussions,
    Class Participation 10% chat, hand raise
    Assignment Project work 30% – A good point gets a smiley
    Mid-term 20%
    – Assignment & Project
    End-term 40%
    examination
    – Concept or Case based (?)
    – Presentation will add to CP
    Total 100%
    – Mid & End Term Exams
    – Closed or Open book (?)

    INSTITUTE OF MANAGEMENT TECHNOLOGY, HYDERABAD


    INSTITUTE OF MANAGEMENT TECHNOLOGY, HYDERABAD
    What are your expectations from the Course?
    Any innovative ideas we can try?

    Expectations Ideas

    –Let’s whiteboard

    INSTITUTE OF MANAGEMENT TECHNOLOGY, HYDERABAD


    Expectations

    Expectations
    – Entrepreneur – understanding customers,
    launching a product à backed by data
    – Latest analytics tools & usage à Marketing
    Automation & Analytics platform
    Ideas
    – Seasonality (trend analytics)
    – Instant usage in the workplace à come up
    – Real-life data/analytics examples –
    with placement offers centric campaigns and cases
    – Buyer persona, journey à associated – Live – projects (I will check)
    analytics
    – How to use marketing analytics à to
    influence CX
    – Diagnostic & predictive analytics à in
    forecasting

    INSTITUTE OF MANAGEMENT TECHNOLOGY, HYDERABAD


    Data Driven Marketing 101
    1ST STEP FOR MARKETING ANALYTICS

    INSTITUTE OF MANAGEMENT TECHNOLOGY, HYDERABAD


    What is Data-Driven Marketing & Analytics?

    –It is a Strategy
    –Built on Insights
    –From Big Data Analysis
    –Collected from Customer
    –During Interactions and Engagements
    –For Measurable & Predictable Results

    INSTITUTE OF MANAGEMENT TECHNOLOGY, HYDERABAD


    It is a Brand New World...!

    INSTITUTE OF MANAGEMENT TECHNOLOGY, HYDERABAD


    It’s all starts & ends with Customer!

    Find Data

    Integrate Data
    Getting & harnessing marketing
    data for analytics Segment the data

    Manage Customer Data

    Respect Opt-out / Unsubs

    INSTITUTE OF MANAGEMENT TECHNOLOGY, HYDERABAD

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