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Educational Qualifications: 30 Years, Male (9582648550)
Educational Qualifications: 30 Years, Male (9582648550)
ACADEMIC ACHIEVEMENTS
201
Won the Markathon, marketing case study competition organised by FMS, Delhi 0
Presented a paper in the international seminar in ‘International Marketing Communications’ held by Haaga
201
Helia University, Finland on the topic ‘Measuring and optimizing the marketing communication efforts’
1
INTERNSHIPS
Ballarpur Industries Ltd (Avantha Group) Apr’11 –
Jun’11
Marketing
Developed a strategy for growth of tissue and hygiene products in ‘away from home’ segment.
and Sales
Conducted a marketing research to determine the institutional customer’s needs and impressions
Strategy
of products and services
Designed and analysed critical research, including structured interviews with VIP customers, to
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PROJECTS & PAPERS
201
Prepared a marketing brand plan for Indian Rupee Symbol 1
Built a model to predict customer return rates for customer value analysis using factor analysis and 201
multinomial and binary logistic regressions over a sample of data using SPSS 0
Performed a quantitative marketing research to find out the preferences between the online version and the hard
copy of newspapers among the masses with internet at their disposal 201
0
POSITIONS OF RESPONSIBILITY
Member, Ahvan 10 Operations Committee, IIM Indore 2010-11
- Responsible for organizing programme Samanvay which aimed at bringing banking to the
lowest stratum of society
- Guided underprivileged people in nearby village open bank accounts and get insurance cover as part
of the event
- Responsible for the logistics of the event
Member, Indore Marathon Participation Committee, IIM Indore 2010-11
- Responsible for creating awareness and increasing the participation among the various schools about
the event
Member, Organizing Committee, Taal, HBTI 2003-04
- Successfully organized National level event Robotics in annual college fest
- Instrumental in negotiating and raising sponsorship for the event, with a total budget of around
Rs. 1.5 Lacs
EXTRACURRICULAR ACHIEVEMENTS
200
Organized a domain-wide event called Nirvana at Hewlett Packard 9
Managed and led the teams in a direct marketing company across major cities and involved in mentoring new
200
joinees
8
Won prizes in skit competitions and participated in e-games in college fest
Volunteered in CSR activities(knowledge sharing, plantation etc) in Hewlett Packard and IIM Indore