Professional Documents
Culture Documents
LIVE Classes
by Dr. Rajeev Kumra
Professor, 9 Times
Ex-Dean Marketing, Best Faculty Award Winner
IIM Lucknow
EXECUTIVE
01 EDUCATION
WHO
Is this program for?
The course is suitable for a variety of target audiences
involved in developing and managing products. These include:
4 Entrepreneurs
Eligibility:
50% aggregate marks in
graduation
1 year of experience
(Recommended) EPDDPM Cohort 8
02 04 EXECUTIVE
EDUCATION
WHAT
Is the IIM Lucknow Executive Program in Data Driven
Product Management?
Acquire competency to build and manage the end-to-end product lifecycle
successfully, with machine learning and design thinking
Examine and leverage emerging tech trends such as Blockchain, AI, RPA for
winning products
EPDDPM Cohort 8
EXECUTIVE
03 EDUCATION
During intensive experiential
learning you will
EXECUTIVE
04 EDUCATION
Program curriculum
Module 1:
Foundations to Successful
Management of Products
1
Marketing strategy and marketing plan
Dynamics of Economic and Business Landscape: Deep
Capital and Product Innovation
Dynamics of Economic and Business Landscape:
Process Innovation and Service Delivery
Market segmentation, persona, and value proposition
Discovering new markets and market sizing Module 2:
Disruptive Business Models in a Digital Economy (B2B,
B2C, B2B2C)
Understanding the Customer: Customer
Research and Design Thinking [Part-1]
2
Masterclass: Defining Customer Do's (needs)
Using Design Thinking framework for
Identifying Customer Dos
Sourcing the Right Data and Data Challenges;
Module 3: Quantitative Research : Interviews & Surveys
Understanding the Customer: Qualitative Research Methods
Quantitative Research: Experiment & ANOVA
Customer Research and Qualitative methods for product
Design Thinking [Part-2] managers- AB testing, funnel testing
3
Data issues and cleaning
Using Exploratory Analytics, Graphs & Plots (with use
case and python)
Analyzing Data with basic Statistical models (with use
case and python)
Regression techniques (with use case and python)
Clustering techniques (with use case and python) Module 4:
Conjoint techniques (with use case and python) Building Product Market Strategy
Analytical methods for product managers: Web 4
analytics, Segmentation analytics
AI and ML for Product Managers Decoding the customer journey
Using Google Analytics - Deep Dive Customer Experience mapping
Concept Testing in B2C
Product Development in B2C
Product positioning, roadmap and portfolio
Pricing models
Media Mix, messaging and communication
Managing channel partners and affiliates
Module 5: Intellectual property management
Defining User Experiences and + Data Privacy and Ethics
05 EXECUTIVE
EDUCATION
Module 7:
Launching a Winning Product
7
Sales forecasting, marketing budgeting and ROI
Products and Platforms - Concepts and Business Models
Online reputation management
Packaging, bundling, promotions Module 8:
Product Marketing Metrics and ROI: Life Time Value, CAC, Product Management for
Conversion Ratios Digital Products and Platforms
Masterclass: Building Customer engagement and retention 8
strategies: Case Study Product Management for Ecommerce
and Aggregator Platforms
Product Management for Cloud and SAAS
Based Platforms
Module 9: Product manager role and day in life of product manager
From StartUps to Scaling Up Product Management for Service Businesses
9 Metrics for product management – 1
Managing legal requirements, Risk and Governance Metrics for product management -2
Scaling up a Business: Framework and metrics Masterclass: Pitching a product
Tableau Session-I
Tableau Session-II
Role of Product Manager as Leader/ Mini CEO
*Live Video recordings may be selectively available as per IIM Lucknow's discretion.
Note: The LMS access does not imply access to all recordings for all live classes.
Complementary courses:
1. Wiley Certified Course in Design Thinking
2. Wiley Certified Course in Python Programming
06 EXECUTIVE
EDUCATION
Program Directors,
IIM Lucknow
Dr. Kumra has been awarded nine times in the row as "Best Faculty".
He has International teaching experience, and has taught in six
universities abroad as a guest faculty. He has publications in various
refereed category journals. His cases are published in Richard Ivey
and are listed in Harvard Business School Press. He has a blend of industry and academics
experience. His knowledge and practical expertise extend across the fields of business,
marketing, sales, and distribution. His consulting and training experiences include public sector,
private companies, and government department. Some of his client list includes Lafarge Cement,
Abbott Limited, Groz Engineering tools, Shakti Pump, Mahindra and Mahindra Finance Limited,
and SPMCIL, to name a few. Rajeev Kumra has published more than 30 Papers and Chapters in
peer reviewed journals and books, and his current areas of research include E-Commerce,
Marketing and Religion, Marketing Orientation, and Bottom of Pyramid.
as the best PGP marketing elective of IIM Lucknow. He has also been voted as the Inside IIM's
Professor of the Year of IIM Lucknow. He has extensively published in leading international
journals like Journal of Business Research, Journal of Retailing and Consumer Services, Journal of
Services Marketing, Journal of Macromarketing, Sports Management Review, Journal of Social
Marketing, Philosophy of Management, Vikalpa etc.
EXECUTIVE
07 EDUCATION
Program Architects,
WileyNXT
David Fradin
President | Spice Catalyst Distinguished Professor of Practice
Advisor Product Management Programs, WileyNXT Faculty, IIM
Lucknow Data Driven Product Management Program
Bala Girisaballa
Leading Expert in Entrepreneurship and Innovation,
techno-business leader, Ex-President – Techstars India, Advisor
Product Management Programs, WileyNXT Faculty, IIM Lucknow
Data Driven Product Management Program
WileyNXT
Masterclass Faculty EPDDPM Cohort 8
*Masterclass faculty is subject to change on account of selection and availability of the experts
EXECUTIVE
08 EDUCATION
The Agile Product
Management Life
Cycle Framework
The Program integrates the framework of Product Management Lifecycle designed
by Wiley author, Product Management expert David Fradin, developed based on his
experiences of working at Apple, HP and many other organizations across the world.
Product Planning
Product Development
Launch Marketing
Product Marketing
Training: Sales, Sales Sales Public Advertising Content Social Media Metrics
Support Tools Plan Relations Plan Plan Plan Analytics
EXECUTIVE
09 EDUCATION
Key
Information
Technical Orientation 9 October, 2022
2 Days Immersion
(Online, due to Covid 19 Advisory)
Immersion* *Extra logistics/accommodation fee to be borne by
the candidate on actuals as per IIM Lucknow,
in case campus immersions are conducted.
is conducted)
EXECUTIVE
10 EDUCATION
Admission Process
STEP 1
COUNSELLING SESSION WITH PROGRAM ADVISOR
Speak to your program advisor to know if you are the right fit for
the program and understand the learning benefits. If you are the
right profile and you decide to apply, your program advisor will
share the details.
STEP 2
SUBMIT APPLICATION FORM & DOCUMENTS
STEP 3
CANDIDATURE APPROVAL BY
IIM LUCKNOW AND FEE SUBMISSION
IIM Lucknow will further evaluate your application. The seats are
limited. On receiving the candidature approval confirmation, your
program advisor will guide you on payment procedures.
*Contact your program advisor for detailed information on admission process, fee structure,
fee payment and any other queries.
EPDDPM Cohort 8
EXECUTIVE
11 EDUCATION
Get #YourNXTAdvantage with
Certification
Certification withfrom IIMIIM
Wiley and Lucknow
Kozhikode
5ROO1R(3''30;;;;;
T E
Indian Institute of Management Lucknow
I C A
F
Management Development Programme
T
R
E
7KLVLVWR&HUWLI\WKDW
E
C L
Xxxxxxx Xxxxxxxxxx
P L
M
E P
has successfully completed certificate course on
A
Executive Programme in
M
SA S
-Driven Product Management
held during
October 2022 - April 2023
*The certificate shown above is for illustration purposes only and may not be an exact prototype
of the actual certificate. IIM Lucknow reserves the right to change the certificate and
specifications at any time without notice.
EPDDPM Cohort 8
EXECUTIVE
EXECUTIVE
15
12 EDUCATION
EDUCATION
WileyNXT Digital Certificate
As we plan to help the workforces of the world adapt to
digital transformation, we believe your certificate should
also be digital. This Digital Certificate is a unique and
shareable digital identity assigned to you, that authenticates
your skills achieved during the WileyNXT programs.
EXECUTIVE ALUMNI
D IG
IT AL C R TIFIC A T E
E
EPDDPM Cohort 8
EXECUTIVE
13 EDUCATION
#LearnToWin
JOB Assistance
While WileyNXT Programs ensure to whet the winning edge in you, our #LearnToWin JOB
Assistance helps you get closer to the right opportunity. This is a unique job assistance plan
where you get to highlight your WileyNXT and Top Tier Institution Certifications to your pro-
spective employers. And that’s not all, this job assistance plan comes with a plethora of bene-
fits.
Pro-membership on iimjobs.com
Job Insights: Access to “Insights” helps you compare your application against all other applications received for a specific job
Recruiter Action Status: The ability to view the status of job applications whenever a recruiter takes any action
Follow-up: Candidates get access to one follow-up per week to a job they have applied to. If not used will be carried forward
onto the next week
Chat feature: Initiate chat with the recruiter who has shortlisted your application
Improved Visibility: To improve the visibility of the account
Pro-Features on hirist.com
Job Insights: Access to “Insights” helps you compare your application against all other applications received for a particular job
Recruiter Action Status: The ability to view the status of job applications whenever a recruiter takes any action
Follow-up: Candidates get access to one follow-up per week to a job they have applied to. If not used will be carried forward
onto the next week
Chat feature: Initiate chat with the recruiter who has shortlisted your application
EPDDPM Cohort 8
#LearnToWin JOB Assistance does not guarantee any jobs/interviews. The above services are made available on iimjobs.com and hirist.com. These are
industry targeted select job seeker portals to help you reach the relevant employers.
This assistance plan is a complementary offering to learners of select courses/program, by WileyNXT. Partner institute is not liable for this offer.
This plan helps candidates highlight their resumes and profile to prospective employer, that improve job search experience and profile visibility on the
recruiter side.
iimjobs.com is not related to any IIM B-Schools. Both are separate and independent entities.
The #LearnToWin JOB Assistance plan is valid for 12 months as the period for an applicant to apply for Jobs from the date of plan activation.
A 10-day time period would be given to every learner (of select programs only) for registration before the services are activated.
EXECUTIVE
14 EDUCATION
Our Alumni Profile
CEO CMO
Sr. Marketing Manager
Director IP Product Leader
Product Specialist
Practice Head
Lead Quality Engineer
Exec. Vice President
HEAD - Strategic Design Thinking & Innovation
Product Applications Engineer
Regional Programmatic media Specialist
Customer Product Manager
Senior Group Manager
Product Owner
Sales Manager
VP Technology
QA Engineer
2%
25 to 35 yrs
14%
23%
EPDDPM Cohort 8
1 to 4 yrs
Years of 15 to 24 yrs
Experience
29% 32%
5 to 9 yrs 10 to 14 yrs
EXECUTIVE
15 EDUCATION
#NXTizenSpeak
Learner Testimonials
Thank you, professors. Thank you, Wiley for this particular course of Data Driven
Product Management. It was really hectic on weekdays, but on weekends we were
able to, extract out time and at the same time it was a value time that we were
able to spend in this course. And it’s from the professional perspective that I am in
the middle of the product launch. So this is something which really helped me a lot
in terms of learning and in terms of understanding how exactly the things should
go, and not only the good curriculum, but also the way in depth learning that I got
from this programme and the discussion that we had with the colleagues which are
in this batch that helped us a lot. And last but not the least, the kind of circle that
Play Video
we got here will definitely help us a lot and Thank you for this.
Pranav Sharma
Chief Marketing Office, Xlpatt IT Consultants
IIM Lucknow - Wiley Data Driven Product Management
Cohort 2
First of all, I should thank Professor Ashish and Professor Garima, it was really
helpful in whatever you have taught us and I am sure all the learning we are going
to implement in our daily work that is going to be really helpful. All the new concepts
that we have learned, It was helpful for all of us. And I think, apart from that, it's the
network that we have found that we have found, not just the students but the faculty
as well. I'm sure that is going to be helpful in the long term. Thank you so much.
Sonia Lal
Sr. Product Manager – PharmEasy
IIM Lucknow - Wiley Data Driven Product Management
Cohort 2 Play Video
I want to express my gratitude and thanks towards all of the professors who have
taken us through this really long journey of the Data Driven Product Management
programme. Special thanks to the Professor Garima and Professor Ashish. I
remember in one of the introductory sessions, Professor Ashish mentioned that IIM
Lucknow is known for its rigour. I had not realised the gravity of it until we have
actually made it through the course. This is definitely a very rigorous course and I
EPDDPM Cohort 8
feel the professors have done justice. You guys have been excellent teachers and
just hoping that I was worthy enough students so, thanks for sparing all of your
weekends and teaching the difficult concepts of product management and helping
me with the tools, techniques and frameworks. Thank you.
Play Video
Ravi Jain
Sr. Product Owner, Nike India
IIM Lucknow - Wiley Data Driven Product Management
Cohort 2
16 EXECUTIVE
EDUCATION
#NXTizenSpeak
Learner Testimonials
The program had a good mix of IIM’s award winning professors and industry
experts, that covered both conceptually and how the market is emerging for
Product management. This program had large number of attendees with mixed
industry that gave a good insight with real life example on how Product
management works in real time across industry.
Overall good time spent and lot of learning during lock down 2020-20201 for me.
Meenakshi Kumaraswamy
Product Advisor, DXC Technology
IIM Lucknow Executive Program in Data Driven Product Management,
Cohort 1
Good learning experience which can coherent students to the current market
scenario. But the course module is very vast and inclined for product management
in technological space which is certainly a new dimension for a person from real
time product background.
Amit Saxena
Manager Product Services, MRF Limited
IIM Lucknow Executive Program in Data Driven Product Management,
Cohort 1
Program curriculum is apt to the current market and faculty is also good...
D Ravindra Varma
Senior Technical Manager, HCL Technologies
IIM Lucknow Executive Program in Data Driven Product Management,
Cohort 3
Very Very Interesting course! This course has taught me a lot of Researching
techniques. Teachers were outstanding. Lectures are to the point without drag-on.
The course is structured with contents meeting the objectives of the course. Special
credit to all the teachers, I left as if they were explaining it on the face. The language
was very clear and understandable. Many thanks for the quality of your efforts!
Alka Mishra
Sr. QA Manager, Compunel Technology
IIM Lucknow Executive Program in Data Driven Product Management,
EPDDPM Cohort 8
Cohort 4
Touches upon the end to end product management flow thus enabling us to
understand the product management journey. Masterclasses from Wiley helped to
relate the concept to the industry. More case study based curriculum would have
been more useful
Sreenath Viswanathan
Product manager, Nissan digital India
IIM Lucknow Executive Program in Data Driven Product Management,
Cohort 4
17 EXECUTIVE
EDUCATION
System Requirement
For Optimal Learning Experience
Please Note that the following computer and connectivity configuration
has worked well for most of our past learners.
Ideally desktop/laptops bought in last five years will provide adequate
hardware, software, and internet connectivity capability to help you
enjoy an uninterrupted and pleasant learning experience.
Memory At least 4 GB
EXECUTIVE
2118 EDUCATION
ABOUT US
IIM LUCKNOW
The Indian Institute of Management (IIM) Lucknow, is one of the premier national level institutes of management in
India, involved in generating and imparting knowledge in the field of management.
IIM Lucknow stands tall on the foundation of an excellent, committed and profoundly knowledgeable faculty, inno-
vative pedagogical tools, as well as an electic and diverse student community that has a burning desire to make new
paths of its own.
Best Management
Colleges
Ranking 2021
IIM Lucknow has also earned accreditation The Indian Institute of Management Lucknow
The Association of MBAs (AMBA) has
from the Association to Advance Collegiate is Ranked 79th as Best Management Colleges,
accorded accreditation to the Institute's
Schools of Business International (AACSB). FT Ranking 2021 among the six business
PGPM, IPMX, and WMP programmes.
Earned by only 5% of the world’s business schools from India. The institute scored high
schools. on Student Employability, Career Progress and
Research.
EXECUTIVE
EDUCATION
The WileyNXT Executive Education Programs are state of art courses to harness the skills of tomorrow. The
curriculum and the learning experience have been carefully crafted by program architects to ensure the learner is
ready to lead the future with upskilled business acumen. These special courses are co-created by Wiley along with
Wiley Innovation and Advisory Council (WIAC) with India’s top tier B-schools.
www.wileynxt.com